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September 2, 201

Digital Rhetoric: September 2nd, 2014

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Our class PPT. Rhetorical Analysis notes. Photos of some teachers.

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Page 1: Digital Rhetoric: September 2nd, 2014

September 2, 2014

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Today:1)Ice must be broken2)The readings3)So what is this rhetorical analysis of which you speak?4)First rhetorical analysis assignment5)Practice! 6)Homework

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Icebreaker:

Again, say your name.Next, say your favorite color.

Dr. Phill’s is blue.

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For today you read two pieces that address the idea of rhetorical analysis: McCloskey and Bollin-Carroll.

We’ll address the Porter reading in a bit.

For now, let’s start with McCloskey.

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The point of rhetorical analysis

is merely to read with understanding.

(p. 320)

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What’s that mean?

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Aristotle: Rhetoric may be defined

as the faculty of observing in any given case

the available means of

persuasion.

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Rhetorical analysis: to read/observe/critique any

“text” with an understanding of the context and available

means of persuasion.

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What does that include?

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everything.

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ethos.

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pathos.

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logos.

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kairos.

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kairos:Fitting occasion or timing.

The “right” time or the “only” time…

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style.

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audience.

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purpose.

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context.

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metaphor.

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story.

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delivery.

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culture.

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transition. Paging Bolin Carroll

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You have built a mental database that

you can draw on to make conclusions about what a person’s looks tell you about

their personality.(p.46)

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#iftheygunnedmedown

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so let’s look at a few teachers and talk first impressions based on a

single photo.

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heh. had to be fair.

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that is Dr. Julie Platt.Anyone know who she is?

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that is Dr. Stephen Hawking.Super-genius. Seriously.

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that is Cameron Diaz from the movie bad teacher.She was as the title made her.

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that is Dr. Cornell West.Professor at the Union Theological Seminary.

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that is Dr. Gloria Anzaldua.She worked several places. She died in 2004. RIP.

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that is Professor X.He’s not real.

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Your first rhetorical analysis assignment: Rhetorical Analysis of a Movie

PosterIt’s due 9/11/14

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Let’s practice!

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For Thursday:Read Everything’s An Argument Ch. 3 and 4 (Niihka) and sections

of Logo Design (linked on schedule)