May 3, 202

3 Shubham, Tuesday

1Digital Marketing in India

SUBMITTED BY

SHUBHAM

OMEGA,376

May 3, 202

3 Shubham, Tuesday

2What is Digital Marketing?

Promotion of products or brands via one or more forms of electronic media

Digital marketing consists of pull or push online communication tactics. These tactics can also be referred to as inbound or outbound marketing as well

Pull digital marketing is characterized by consumers actively seeking marketing content. Push digital marketing occurs when marketers send messages without the consent of the recipients

May 3, 202

3 Shubham, Tuesday

3History of Digital Marketing in India

The term Digital Marketing was first used in the 1990s, when the

SoftAd Group, developed advertising campaigns for automobile

companies

Digital Marketing is often referred to as 'online marketing', 'internet

marketing' or ‘web marketing’

Digital media growth is estimated at 4.5 trillion online ads served

annually with digital media spend at 48% growth in 2010

May 3, 202

3 Shubham, Tuesday

4Benefits of Digital Marketing It's more affordable to deploy than traditional marketing and

advertising Digital marketing goes from planning to execution more quickly Digital marketing gives fans/viewers/readers a chance to share

your content Digital marketing campaigns are easier to attach to other

campaigns  Digital marketing campaigns have longer shelf lives It's easier to change or stop a digital marketing campaign after it

starts Digital marketing gives the brand more time and space to tell its

story

May 3, 202

3 Shubham, Tuesday

5Digital Advertising Marketing in India

FY' 2011 FY'2012 FY'2013 FY'2014 FY'20150

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

1,140

1,750

2,260

2,750

3,575

May 3, 202

3 Shubham, Tuesday

6

May 3, 202

3 Shubham, Tuesday

7Areas Of Digital Marketing

SEO (Search Engine Optimization) :-With help of SEO, using on-page and off-page optimization you can rank on first page of organic search results of Search Engines Like, Google, Bing and Yahoo, without spending any amount.

SMO (Social Media Optimization) :-In SMO you engage with people or your clients. It’s very important for branding any business through social media sites like Facebook, Twitter, Google +Plus, Pinterest and Linkedin. With Help of Better optimization you can easily reach to uncountable audience.

May 3, 202

3 Shubham, Tuesday

8Contd…. SEM (Search Engine Marketing) :-With help of SEM we use PPC

and Display ads for reach to our potential customers on internet. PPC ads are used for Instant reach of Business to potential customers on search results and Display ads are used for branding and target any business on Publisher websites.

SMM(Social Media Marketing) :-SMM used for advertising your business on social networking sites. Social networking ads are so effective and may be used in several ways like collecting a network of same interest and increase your sales by reach to potential customers through internet.

May 3, 202

3 Shubham, Tuesday

9Thank you