Theory vs. Reality

Yves Van Seters, Marketing Organization IBM BeneluxAdil Marbouh, Student, KdG12 December 2016 - Karel de Grote Hogeschool - Antwerpen

Digital Culture

IBM is een “Chillax” bedrijfje. Imane, Deelneemster Zuiddag

It all started with…

C-T-R 1911

Scales

Time RegistersClocks

Tabulators

IBM made a difference throughout history

Space ProgramsAppolo projects

Banking IndustryMagnetic stripe

RetailUniversal Product code

ChessDeep Blue

Consumer ComputingPersonal Computer

TravelSabre electronic reservation

Health CareExcimer laser surgery

Computer technologyFirst Hard Disk Drive - 5Mb Storage

Computer TechnologyMainframe to Microserver

ChemistryRevolutionary Polymers (by accident)

AutomotiveBattery 500

Renewable EnergyIBM Sunflower

Cognitive technology (Ai)Watson

HealthcareWatson Oncology,, Watson Clinical Trial Matching

CookingChef Watson

Cognitive MusicWatson Beats

Cognitive ToysTJBot

External Relations

School vs realiteit

Pers

http://verhalen.canvas.be/het-einde-van-de-computer?page=69359

Blogs

Social Strategy

Influencer Marketing

Social Strategy

Social Strategy = content recycling

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