Digital Business Management

What???

 Digital marketing is the way of marketing products and services on electronic devices such as computers, tablets, televisions, smart phones.

Internet marketing and SEO (Search Engine Optimization) are very important elements of digital marketing.

Digital Marketing is the activity of promoting, advertising and selling products and services using digital distribution channels. 

Digital Marketing, unlike traditional form of marketing is a highly result driven and set objective practice. 

Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach.

Why???

Create Demand – Reach the target audience more efficiently.

Drive Engagement – Create exciting, consistent, connected web experiences.

Monetizing – Enriching experience through e-commerce and advertising revenues.

Scope  

Due to increasing demand of products and services related to digital space. 

Cost effective.

Mass reach.

24 x 7 availability.

Eg: banking industry , healthcare industry , telecom industry

Future

The future of digital marketing in India is very beautiful as the demographic advantages of India cannot be over stated.

It has a potential market which today has access through phones, cyber cafes and personal computers to literally millions of email/mobile campaigns.

The one major aspect of Indian digital marketing that should shine in the future is virality.

  Indian marketing professionals today have thousands of digital ways to interact with their audience for eg. Students , housewives etc. 

Effects

The top 5 online activities for an 8 – 14 year old child are :

38% share pictures with friends & relatives.

38% get movie listings.

36% get invitations & party planning stuff.

36% plan vacations & travel.

35% get driving directions.

14% help their parents prepare income tax returns.

Thank you