Upload
harrisonpaulwheeler
View
454
Download
0
Tags:
Embed Size (px)
DESCRIPTION
my powerpoint on dgipak research
Citation preview
What is a Digipak?
• A digipak is an exclusive version of a CD or DVD • Digipaks generally consist of a gatefold (book
style) case which has a CD, DVD or both inside.• It often offers exclusive content to buyers
including bonus tracks, lyrics and videos.• Sometimes bands give away digipaks to people
who pre-order tickets to their shows.
Unique Selling Points of Digipaks
• Limited Edition/ Exclusives• Personalised nature• Expensive- Content must be of value• Artwork, photography only available in
Digipak• Some bands offer secret gigs to buyers of
the digipaks• Digipaks form part of the marketing and
promo campaign
Key Features
• Selection of new tracks• Selection of remastered tracks• Music videos• Live Footage• Exclusive Interviews• Documentary “The Making Of…”• Booklet• Pictures• Lyrics• Artwork• Band Notes