Digging Deeper: Available Data from EducationUSA (Forum 2013) presentation

Digging Deeper: Available Data from

EducationUSA Marty Bennett, Outreach Coordinator Institute of International Education

What is available?

• EducationUSA site data • Survey data from 2010-2013 • EducationUSA Global Guide • Ask an Adviser report

EducationUSA Site Data • Center fact sheets: center services, center

student demographics, recent trends, program highlights

• Country fact sheets: education system info, credentials, academic calendar, verification options, fairs, Open Doors numbers (flash drives)

• Pre-Departure Orientations schedule • Fairs calendar

Global Mobile Survey 2012

• 119 countries • 2400+ respondents • Surveyed student mobile phone usage, types

of phones used, how students access content online

Global Mobile Survey 2012: Results

• 97% own a mobile phone • 66% of these have web-enabled devices

• 68% of those are smart phones

Global Mobile Survey 2012: Results

Global Social Media Survey 2013

• Began late May • Tracking students per country • 91 nations responding so far • Assesses how, when, and on what devices

students use social media including US college & university sites

Global Social Media Survey Results






Global Social Media Survey: What the data shows

• Social media is key to student communications – Most have 2-3 accounts – 91% have Facebook

• Students look primarily online for US college info – Over 70% use social media to find info about institutions

• Greater majority interact directly with institutional social media – They want:

• to see aid available • Ask questions/get answers

• While PCs & laptops are still dominant way students access social media, mobile phones (increasingly smart phones) are used by nearly 50%

Global Social Media Survey: Take-Aways

• Know Where Your Students “Live” Online • Focus Your Attention Accordingly • Provide Opportunities to Interact • Engage in Conversations • Start Thinking Mobile • Time/Target Your Messages

EducationUSA Global Guide • Student mobility flows • Regional trends • National scholarship

programs • What to expect 3-5 yrs. • Spotlight countries • Recruitment strategies

Ask an Adviser

• Ongoing online survey on the EducationUSA site & mobile app that asks students 7 core questions

• Geo-locates students to centers nearby • 11,000 respondents in the first year

0%

5%

10%

15%

20%

25%

30%

35%

40%

Potential for Career Advancement Academic Reputation Choice of Institutions, Programs Value for Money

Why Do You Want Study in the U.S. ? * top 4 choices

AF

EAP

EUR

MENA

SCA

WHA

GLOBAL %

Ask An Adviser

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Master's Degree

Bachelor's Degree

Doctorate Degree

Short-term, certificate, or exchange programs

English as a Second Language

Associate Degree

What Level of Study Do You Wish to Pursue?

GLOBAL %

WHA

SCA

MENA

EUR

EAP

AF

Ask An Adviser

Ask An Adviser

0%

5%

10%

15%

20%

25%

30%

35%

What is your intended field of study?

AF

EAP

EUR

MENA

SCA

WHA

GLOBAL %

Ask An Adviser

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Admissions Process

Student Visas

U.S. System of Higher Education

Financial Aid for Undergraduates

Financial Aid for Graduates

What are the general topics of your questions?

GLOBAL %

WHA

SCA

MENA

EUR

EAP

AF

Ask An Adviser

0%

5%

10%

15%

20%

25%

30%

35%

Cost of Studying Abroad Finding Accurate Information Obtaining a Visa Gaining Acceptance to theInstitution of Your Choice

Cost of the Visa andApplication Process

What are the major obstacles to studying abroad? * top 5 choices AF

EAP

EUR

MENA

SCA

WHA

GLOBAL %

Ask An Adviser

0% 5% 10% 15% 20% 25% 30%

Online Resources, Directories

College & University Websites

Friends

Family

EducationUSA Advising Center

What are your primary sources of information regarding studying in the US?

GLOBAL %

WHA

SCA

MENA

EUR

EAP

AF

Ask An Adviser

0%

10%

20%

30%

40%

50%

60%

Myself Parents Teachers or Professors Friends or Classmates

Who has been the most important influence on your educational decisions?

AF

EAP

EUR

MENA

SCA

WHA

GLOBAL %

Regional country spotlights v. global totals

Ask an Adviser

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

What level/type of study do you wish to pursue? African spotlights countries vs. global totals

Global %

Ghana

Kenya

Nigeria

South Africa

Ask an Adviser

0%

5%

10%

15%

20%

25%

30%

35%

40%

Academic Reputation Potential for Career Advancement Value for Money Choice of Institutions, Programs

Why do you want to study in the U.S.? East Asia Pacific Spotlight countries v. Global Totals

Global %

Australia

China

Indonesia

Malaysia

Philippines

Vietnam

Ask an Adviser

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

What is your intended field of study? Europe/Eurasia spotlight countries v. Global totals

Global %

Russia

Spain

Turkey

UK

Ask an Adviser

0%

5%

10%

15%

20%

25%

What are the general topics of your questions? Middle East spotlight countries v. global totals

Global %

Algeria

Egypt

Iran

Saudi Arabia

Ask an Adviser

0%

5%

10%

15%

20%

25%

30%

What are major obstacles to study abroad? South Central Asia spotlight countries v. global totals Global %

Bangladesh

India

Nepal

Pakistan

Uzbekistan

Ask an Adviser

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Teachers or Professors Parents Myself

Who has been the most important influence on your educational decisions?

Brazil

Canada

Colombia

Mexico

Venezuela

Global %

0%

5%

10%

15%

20%

25%

30%

35%

40%

Academic Reputation Potential for Career Advancement Choice of Institutions, Programs

BRICS: Why do you want to study in the US?

Brazil

Russia

India

China

Saudi Arabia

Global %

Brazil, Russia, India, China, Saudi Arabia

0% 10% 20% 30% 40% 50% 60%

Doctorate Degree

Bachelor's Degree

Short-term, certificate, or exchange programs

Master's Degree

English as a Second Language

BRICS: What level of study? Global %

Saudi Arabia

China

India

Russia

Brazil



0% 5% 10% 15% 20% 25% 30% 35% 40%

Cost of the Visa and Application Process

Gaining Acceptance to the Institution of Your Choice

Obtaining a Visa

Finding Accurate Information

Cost of Studying Abroad

BRICS: Obstacles to Studying in the US?

Global %

Saudi Arabia

China

India

Russia

Brazil


0%

10%

20%

30%

40%

50%

60%

70%

Friends or Classmates Teachers or Professors Parents Myself

BRICS: Most Important Influence of Educational Decisions?

Brazil

Russia

India

China

SaudiArabia

Global %

Thank You!