Embed Size (px)
DESCRIPTION
Integrating Social Media into your overall mix puts content at the forefront. Creating content that resonates and connects with donors and alumni has to be planned, interactive and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer in order to develop a personality that is authentic, yet consistent with the institution’s goals. This session will guide you through cultivating better stories from prospects and donors and using those to expand your network.
Citation preview
DEVELOPING STORIES THAT STICK
Integrating Social Media into your overall mix puts content at the forefront. Creating
that resonates and connects with donors and alumni has to be planned, interactive
and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer
in order to develop a personality that is authentic, yet consistent with the nstitution’s
igoals. This session will guide you through cultivating better stories from prospects
and donors and using those to expand your network.
INTEGRATING SOCIAL MEDIA INTO YOUR OVERALL MIX PUTS CONTENT AT THE FOREFRONT. CREATING CONTENT THAT RESONATES AND CONNECTS WITH DONORS AND ALUMNI HAS TO BE PLANNED, INTERACTIVE AND MEANINGFUL.
YOU HAVE TO THINK LIKE A REPORTER, PUBLIC RELATIONS PRO, AND A MARKETER IN ORDER TO DEVELOP A PERSONALITY THAT IS AUTHENTIC, YET CONSISTENT WITH THE INSTITUTION’S GOALS.
@kennysmith
cultivating better stories from prospects…
connects with donors AND ALUMNI…
planned, interactive and meaningful…
content at the forefront…
HUNTERS AND GATHERERS
CULTIVATING BETTER STORIESSUBJECT MATTERS
DISTRIBUTIONCHANNELS
PLANNED
SHARED
ENTERPRISED
UNIVERSITY, COLLEGE OR DEPARTMENT PUSHING
INTERNALLY KNOWN FAR IN ADVANCE
PREPPED, VETTED, SOURCES
QUOTE, PHOTO
DISTRIBUTIONCHANNELS
PLANNED
CREATED BY OTHERS
FOUND MEDIA
EASILY SHAREABLE
REQUIRES VETTING
DISTRIBUTIONCHANNELS
SHARED
DISTRIBUTIONCHANNELS
SHARED
DISTRIBUTIONCHANNELS
SHARED
DISTRIBUTIONCHANNELS
SHARED
DONORS AND ALUMNI … CONNECTS
CONNECTS
Living anecdotes - common themes - chronologies
Content
CONNECTS
Living anecdotes - cause & effect - impact
Content
DISTRIBUTIONCHANNELS
ENTERPRISED
There is the rare occasion when the public can be engaged on a level beyond flash.
If they have a sentimental bond with the product.
INTERACTIVE AND MEANINGFULPLANNED
HOW
WHY
CONNECTS
Living anecdotes - common themes - chronologies
Content
CONNECTS
Living anecdotes - cause & effect - impact
Content
HOW WHY MEANINGFUL
STORIES
MEANINGFULCONNECTS
CREATE
INFLUENCE
INTERACT
CONSUME
CONTENT
Going digital means being social, ditching monologue for conversation.
Social/digital space gradually eases brand custodians away solely from content creation and towards the role of facilitating creative experiences.
