9
DEVELOPING A DEPARTMENTAL PRESENCE ON SOCIAL MEDIA @MARK_CARRIGAN WWW.MARKCARRIGAN.NET

Developing a social media strategy for your academic department

Embed Size (px)

Citation preview

Page 1: Developing a social media strategy for your academic department

DEVELOPING A

DEPARTMENTAL

PRESENCE ON SOCIAL

MEDIA

@MARK_CARRIGAN

WWW.MARKCARRIGAN.NET

Page 2: Developing a social media strategy for your academic department
Page 3: Developing a social media strategy for your academic department
Page 4: Developing a social media strategy for your academic department
Page 5: Developing a social media strategy for your academic department
Page 6: Developing a social media strategy for your academic department
Page 7: Developing a social media strategy for your academic department
Page 8: Developing a social media strategy for your academic department

BLOGGING AND

TWEETING

• Keep tweeting this material! What should the department promote on a regular basis?

• Constructing a (representative!) archive of books, papers, multimedia, media coverage etc.

• Twitter as a focal point for this: enhancing discoverability by journalists and policy makers

• Rotating this using scheduling software: how to add and remove from the archive

• Using Twitter to amplify the effectiveness of individual staff members

• Blogging as a focal point – more difficult to build an audience if not updated regularly but doesn’t matter if existing twitter audience

• News & updates & reproducing posts elsewhere by staff members

Page 9: Developing a social media strategy for your academic department

DEPARTMENTAL

RESOURCES

• What activity is already taking place? Creating a list of staff & research students to stay updated

• What existing skills can be shared?

• What activity would take place if everyone had necessary skills and equipment?

• How to share plans and skills? Tied into new research projects, new publications, new events etc

• What support is available from the university?