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DEVELOPING A
DEPARTMENTAL
PRESENCE ON SOCIAL
MEDIA
@MARK_CARRIGAN
WWW.MARKCARRIGAN.NET
BLOGGING AND
TWEETING
• Keep tweeting this material! What should the department promote on a regular basis?
• Constructing a (representative!) archive of books, papers, multimedia, media coverage etc.
• Twitter as a focal point for this: enhancing discoverability by journalists and policy makers
• Rotating this using scheduling software: how to add and remove from the archive
• Using Twitter to amplify the effectiveness of individual staff members
• Blogging as a focal point – more difficult to build an audience if not updated regularly but doesn’t matter if existing twitter audience
• News & updates & reproducing posts elsewhere by staff members
DEPARTMENTAL
RESOURCES
• What activity is already taking place? Creating a list of staff & research students to stay updated
• What existing skills can be shared?
• What activity would take place if everyone had necessary skills and equipment?
• How to share plans and skills? Tied into new research projects, new publications, new events etc
• What support is available from the university?