DESTRUCTIONALDESIGNThe Perils of Online Instructional Design

Sean Bengry

AccentureSenior Principal, Learning Strategy

I am an Instructional Designer

Copyright © 2015 Accenture. All rights reserved.

You can’t design learning

Design is directed towards human beings. To design is to solve human problems by identifying them and executing the best solution.I V A N C H E R M A Y E F F

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Done is better than perfect.S H E R Y L S A N D B E R G“

S T A T E T H E O B V I O U S A L E R T

Instructional Design is NOT necessary for learningInstructional Design does NOT guarantee learning

A RT I S T I C I D B A D I DF O RC E D ID

DESTRUCTIONAL DESIGNthe three pillars of…

goodlookingbooks

To develop a complete mind: Study the art of science; study the science of art. Learn how to see.L E O N A R D O D A V I N C I

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Create a course on the avian life-cycle…What’s your first topic?

Designers almost never start with an

empty canvas.

We call those people artists.

eye-candybroad stroke

emotion

biasfocused lensscience

DESIGNART

talent skill

stayingafloat

The ultimate answer to life, the universe and

everything is:42Training!

33215

Content precedes design. Design in the absence of content is not design, it’s decoration.”J E F F R E Y Z E L D M A N

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PerformanceSupport

TalentManagement

KnowledgeManagement

StructuredLearning

Access toExperts

SocialNetworking

AndCollaboration

Instructional Design?

This doesn’t happen when someone forgets instructional design

Would you force graphic design on just text?Would you force fashion design on a uniform?

Don’t force Instructional Design

development vs design

I am an Instructional DesignerWatch me soarI am an instructional designer…

watch how I soar

out of100

CNN – 2013 Best Jobs in America

76

How much I actually know

How much I think I know (%)

How much I realize there is to know

Knowledge

ExpertiseI know nothing I’m an expert I know nothing

BEGINNER EXPERTHAZARDadapted from Simon Wardley

InstructionalDesign

M A R S H A L L M C L U H A N

We become what we behold. We shape our tools and then our tools shape us.“

SQUARE PEG, ROUND HOLE

Too much emotionNot enough science

Fits, but doesn’t solve the problem

Doesn’t fit, but still try to force it.

I never teach my students.I only provide the conditionsIn which they can learnA L B E R T E I N S T E I N

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