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lessons from the trenches
Designing the
Customer
Experience
WWW
1-800-#
LESSON #1
Advertising
≠
LESSON #2
Everyone has an
impact on the
customer experience
21-character URL
French word
gloves
smartphones
LESSON #3.1
Usability testing –
just do it
LESSON #3.2
Usability testing
doesn’t need to be a
NASA mission
LESSON #4
You can’t do UX alone
Hive mind FTW!
LESSON #5
UX is a long game
andrea ong pietkiewicz
@andreaop_ux #ux #sketchnotes
THANK
YOU
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