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curtis wang
in one hourdesign thinking
Design thinking is anapproach to innovativeproblem solving.
Design thinking is a mindsetfor innovative problem solving.
ViableBusiness
FeasibleTechnology
DesirableHuman
Start here
CreativeConfidence
45 sec
Draw a portrait ofyour partner.
45 sec
Share your drawing withyour partner.
How would you draw the following?
baby house idea
OUR DESIGN CHALLENGE
How might we improve day-to-day healthy living?
How might we improve day-to-
day healthy living?
Problem
How might we improve day-to-
day healthy living?
Problem Solution
Set myself a reminder to go
to the gym often.
Nu
mb
er o
f id
eas
The Design Thinking Process
Nu
mb
er o
f id
eas
1
Empathize2
Interpret3
Ideate4
Experiment5
Evolve
phase 1
empathy
When we empathize, we identify withemotions, thoughts and attitudes.
1 - Interview your partner
8 min (4 min each)
Tell me about your healthy living activities.
What gets in the way of you being healthy?
EMPATHIZE
Ask “why?” to elicit stories.
2 - Dig deeper into one story
Why? Why not?
Tell me more about a time when...
EMPATHIZE 8 min (4 min each)
“If I had asked people what they wanted, they would have said faster horses.”
–Henry Ford
phase 2
interpret
When we interpret, we deriveinsights from a point of view.
What does this girl need?
Needs framed as verbs can generate more insights.
3 - Imagine the deeper meaning
3 min
It is interesting/surprising/telling that he/she…(observations)
I wonder if this means…(insights)
INTERPRET
4 - Establish a point of view
INTERPRET
needs a way to
because / but
partner’s name/description
user’s need
insight
2 min
“A teenager
needs to eat healthy food
because certain nutrients are necessary for physical and cognitive health and development.”
User
Need
Insight
Specific user
Deep need that’s hers,
not ours
Non-obvious finding rooted
in empathy work
“A 9th grade girl at a new school
needs to feel socially accepted while eating healthy food
because in her crew, a social risk is more dangerous than a health risk.”
phase 3
ideate
“The best way to get a good idea is to get a lot of ideas.”
–Linus Pauling
OUR DESIGN CHALLENGE
How might we improve day-to-day healthy living?
OUR DESIGN CHALLENGE
How might we
5 - Sketch at least 5 different ideas
IDEATE
1
5 min
2 3
4 5 6
Defer judgment, and go for wild ideas.
Go for quantity.
Be visual.
6 - Share solutions and capture feedback
IDEATE
1 2 3
4 5 6
8 min (4 min each)
Seek feedback not to validate your ideas, but to learn more about your user.
7 - Reflect and generate a new solution
IDEATE 2 min
What is it?
How does one use it?
Note details if necessary.
phase 4
experiment
Experiment by making tangibleprototypes and testing them.
8 - Build your solution
EXPERIMENT 6 min
Make something your partner can interact with!
(e.g. storyboard, mock-up, ad, role-play)
Fail often early.
Fail often early.
Fail often early.
9 - Test your solution and get feedback
EXPERIMENT
What worked
Questions
What could be improved
New ideas
+ -? !
8 min (4 min each)
phase 5
evolve
Change happens over time.
OUR DESIGN CHALLENGE
How might we improve day-to-day healthy living?
OUR DESIGN CHALLENGE
How might we improve instructional design?
Mindsets
Humancentered
Show,don’t tell
Bias towardaction
Mindful ofprocess
Thanks!