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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Research Unit for Modern Architecture Studies in Southeast Asia Foundation of Natural Build Environment (FNBE)

INTRO TO DESIGN - ARC30205 Prerequisite: None Lecturers: Ms Delliya Mohd Zain, Ms Sufina Abu Bakar and Mr Fariz Hilmi

Project 2 TRANSFORMING 2D – 3D – The Miniature Toy Display 25% Individual + 15% Group Work (out of the 100% overall marks) Project 2A – Presentation and Submission Date: 7th November 2014 Venue CODA Project 2B - Presentation & Submission Date: 12th December 2014 venue TBC*

Introduction

The aim of Project Two is for the students to explore the transformation from 2D elements to 3D form. The first part students will be playing with the shapes, forms, colours, and materials and transforming it into a 3D art piece to suite a certain given word or phrase. Students are required to explore the given words and translate it into design elements and then to 3D art work. The end product will be a 3D artwork that instantly reflects the given word. In the second part of this project, individually student will create a miniature 3D box display for their Lego character miniature toy implementing the design elements, principles and design process. This display box will be supported by presentation boards.

Objectives of Project

The objectives of this project; 1. To form a comprehensive understanding of the basic principles, elements and design process at an

appropriate level. 2. To apply skills and basic knowledge acquired to a range of assignments, to which they will be required

to deliver visual and verbal reports, production of presentation, observation, and gathering of information

Learning Outcomes of this Project

On successful completion of this subject, students will be able to demonstrate the following:

1. To be able to explain the application of basic design elements and design principles in simple projects. 2. To be familiar with the design process, investigation, observation and interpretation in simple projects

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Tasks - Methodology PART 2A – MOOD CUBE This is a group project and it requires the students to follow the following instructions and schedule. The main task is to translate the given words into shapes and forms and using the right principles into 3D form. Students will need to first understand and explore the given words. Then they will need to go through 3 stages of transformation that will be executed during tutorial class. The first process is to get the 3D form(s) that reflect the given word using plain white model boards. The second stage, the best 3D model from the first stage will then go through a colouring process to choose the best suited colour for the 3D to reflect the word. The third stage students are required to use different type of materials to make the selected 3D that best reflects the word. (Week 9, 10 and 11) For the final submission and presentation, students are required to produce the “FINAL 3D MODEL” that best reflect the given word combining or selecting the best method and materials that was explored during the tutorial sessions. For the final submission students are also required to prepare some simple explanation boards. Please refer to the given guidelines for the final presentation. WEEK 8 – Understand the word Students will randomly accept one of the following words. Students then need to understand and explore these words. It is best to prepare mind maps, find definitions, doodles and sketch out the possible forms, find the best images online to represents this words etc. (Choose the type of form, shape and principles that best represents the word). Please do this before the next tutorial class so that it will be easier to start making the models. Bring in the research documentations etc and the proposed shapes or forms to the next tutorial class. Do think about 2-3 different types of shapes to represent your word or its actions.

PROVOKE VIBRATE TANGLED

VIGOROUS MERGE CRASH

WEEK 9 – Transforming the word into 3D Students are required to bring your research and understanding of the given words on A4 paper, blades, glue, masking tape, steel ruler, drawing boards, stationeries, butter paper for sketching, grid paper, cutting mat, three white model boards, sandwich foam board (as the base) and plastic bag for rubbish. During tutorial session students are required to come up with 3 different models to express the given word. Students are required to cut the desired organic or geometric shapes or form or planes etc from the model boards. At the end of the class we will choose the best model to bring forward to the next session. Students are required to prepare the base for all of the three 3D models. 150mmx150mm using the sandwich foam board. The 3D model should stick or be constructed on this base and maximum height is 150mm. This is a rough example of what you will need to do;

Fig 1.0

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WEEK 10 – Playing with colours to enhance the word Students are required to bring 3 new sets of the selected 3D (it could be in pieces or fixed), paint and brush etc, blades, glue, masking tape, steel ruler, drawing boards, stationeries, butter paper for sketching, grid paper, cutting mat, three white model boards, sandwich foam board (as the base) and plastic bag for rubbish. During tutorial session students are required to come up with 3 different models with colours to express the given words. Students are required to do their own research before coming to tutorial class. You are allowed to use maximum 4 colours only. One of the models must be monochrome. Students are required to prepare the base for all of the three 3D models. 150mmx150mm using the sandwich foam board. The 3D model should stick or be constructed on this base. You may colour the base if necessary. WEEK 11 – Expressing the word using materials Students are required to bring 3 type of suitable materials please consult your tutor, wires, wire cutter, blade, glue, masking tape, steel ruler, drawing boards, stationeries, butter paper for sketching, grid paper, cutting mat, three white model boards, sandwich foam board (as the base) and plastic bag for rubbish. During tutorial session students are required to come up with 3 different models using the different types of materials to express the given words. Students are required to do their own research before coming to tutorial class.

Model one: Wire Frame Model two: One material only Model three: Mix material

No colouring or painting allowed. The material must be at its original colour. WEEK 12 – Produce the best model After going through the transformation process, students are required to create the “FINAL MODEL” that best suit the given word. Students may choose any material or technique that they have done during the previous tutorial session but students are not allowed to change the shape or form that has been selected from week 9. The final model base will be 300mmx300mm and the maximum height would be 300mm. For tutorial purposes students are required to show the draft models and the presentation boards. For presentation students are required to prepare as follows, it will be set on a table or on the floor flat.

Fig 2.0

The 150x150mm model

The 150x150mm boards to explain about the Model made

The 300x300mm board to explain about the concept and the FINAL MODEL.

The 300x300mm of the FINAL MODEL.

The plain models -

The colored models -

The “material” models -

Presentation boards and FINAL MODEL -

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PART 2B – THE TOY DISPLAY BOX In this final part students are required to prepare a 3D model of the Toy Display Box and 3 A2 presentation boards. In this final part students are required to draw all the required illustration by hand and to creatively demonstrate their basic skills of architectural drawings, architectural rendering, architectural graphics and simple diagrammatic explanations and sketches to clearly explain their concept, ideas, design elements and design principles applications and how the display works. In the process students are required to produce draft models and draft drawings and presentation layouts. In this project the main idea is to create a display box to place the Lego toy character by applying basic design elements and principles. It is important to understand the toy character first to derive ideas that best suits the toy character.

Submission Requirement

PART 2A – Submission Week 13 – 7th of November 2014, Friday 8AM – Presentation at 2PM

Each group will need to give a 5 minute to verbally presentation to explain about their work.

The orientation, arrangement and requirement of the drawings and models should be following Fig 2.0.

Students are required to use the stated materials mention above.

The explanation boards could be any type of suitable boards.

All text architecture hand writing and all drawing are hand drawn.

Please take pictures of the process of making this artwork to be placed in the e-portfolio.

Please take pictures of your work before submission and keep the art work save until the end of semester.

PART 2B – Submission Week 18 – 12th of DECEMBER 2014, Friday 8AM

Students may use maximum of 3 different types of materials to produce the display box.

The display box should focus on the design elements and principles used that are suitable with the toy character or the key word or approached selected.

The display box should not have any graphic visuals such as cave or flowery pattern or trees or any symbols. It should only be produce from simple basic lines, basic colours, shapes, planes or volumes.

Student must use the base and cover ordered for everyone that cost RM30. The size of the display should fit in the display box and it should not exceed 150Lx150Wx150H. Students may prepare the drawings and information on any type of presentation board and using

any type of medium.

A2 presentation boards with the followings details;

- Students are required to draw the one plan, top view, min 3 elevation, one section and one

perspective or axonometric of the proposed display box.

- The boards should include a brief introduction of your task, brief information about your toy

character, the selected keywords and design process, how the display box functions etc.

- Must give a “name” to the proposed display box on the presentation board.

- All drawings, sketches and diagrams must be hand drawn and text to be hand written as

architectural handwriting using pencils OR pens.

- Student may use any kind of medium, materials and architectural technique to produce the

drawings BUT collage or reprinting is NOT acceptable.

- Drawing techniques must follow the basic architectural hatching, architecture conventions,

architectural graphic, line weight, symbols etc.

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- Must label all drawings and illustrations with scale and proper annotations.

- The A2 drawing board orientation could be all landscape or all portraits only.

- Maximum 3 and minimum 2 A2 boards.

- Please add your name, id number, Intro to Design FNBE FEB 2014 and Taylor’s logo nicely on

the board.

- Tips: Please refer to the DK Ching book for presentation layouts and preparation.

All sketches, doodles, research, planning, discussion to be place in the e-portfolio. It’s the responsibility of every student to make sure they record the process and final product of their work.

Assessment criteria The assessment for this assignment will be based on your

Demonstrated understanding of design element and design principles and how its translated into 3d forms

Originality, creativity and workmanship quality of the 3D model to enhance the design elements and principles that reflect the given word.

Clarity and content of the explanations of elements and principles of design.

Clarity, originality and workmanship of the drawings, layout and content on the presentation boards to represent ideas and concepts

Marking criteria Marks shall be distributed as follows: PART 2A -

Demonstrated clearly the translation of word to 3D form. (process & final) 5%

Originality, creativity and workmanship quality of the artwork. (process & final) 5%

Clarity and content of the explanations of elements of design. (final presentation) 5% Total 15%

PART 2B -

Demonstrated clearly the translation of the concept to 3D form by using the appropriate design elements and principles, suitable materials and original design theme/idea/concept/approach, meet the design requirement as display box 10%

Originality, creativity, suitability of materials and workmanship quality of the model 5%

Originality, creativity and workmanship quality of the drawings & presentation layout 5%

Clarity of content and the structure of the content to explanation the application of elements and principles of design and concept development 5%

Total 25%

NOTE: PLEASE BE INFORMED THAT INVIDUAL COMPONENTS IN GROUP WORKS IS EVALUATED BASED ON PEER EVALUATION AND INSTRUCTUR’S EVALUATION ON INDIVIDUAL PERFORMANCE OF A GROUP MEMBER.

Suggested References 1. Hashimoto, Alan, 2003. Visual Design Fundamentals : A Digital Approach, Charles River Media /

Cengage Learning 2. Greet Hannah, Gail, 2002. Elements of Design : Rowena Reed Kostellow and the Structure of

Visual Relationships, Princeton Architectural Press 3. Ching, Francis D.K., 2002. Architecture: Form, Space and Order, Van Nostrand Reinhold. 4. http://architizer.com/blog/folding-architecture-top-10-origami-inspired-buildings/