44
Marcus Valentino IED Design Management - Design Process Wine opener DESIGN PROCESS WINE OPENER

Design process bottle opener

Embed Size (px)

DESCRIPTION

During this project we completed all the steps in a design process, starting with early desk research, moving on to field research and user interviews. From there we drew our first insights and also found our user needs and problems. We create a basic outline of a persona and also defined our opportunity spaces, before we began to sketch, and later also prototype using various materials.

Citation preview

Page 1: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

DESIGNPROCESSWINEOPENER

Page 2: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Rese

arc

h

Page 3: Design process bottle opener

User/Context

Bartenders/Wine Seller

Capture Bartenders and Wine salesman at work

Observe and capture the “professional” user in their normal environment

Marcus Valentino IED Design Management - Design Process Wine opener

Page 4: Design process bottle opener

Research Methodology

To find as many possible variations of a wine opener, in different shapes, sizes, usages, user groups.

Then > Defined extreme user - Bartender / Wine seller

Desk Research :

Observation:

Identified observation targets:

+ Bartenders in small “local” bar.+ Restaurant with cosmopolitan and urban attributes. + Niched wine bar, sophisticated/intellectual + Wine retailer with selected and exclusive feel+ Bohemian bar, young trendy atmosphere

Interview target:

Bartender with high experience, medium - high work load and knowledge in wine...

Based online:

Marcus Valentino IED Design Management - Design Process Wine opener

Page 5: Design process bottle opener

Where was the bottles opened?

Behind bar, at the table, by bartender, or by waitress.? Why?

How long did it take? When do they open a new bottle? Upon order, before? How is it done?

With precession, with speed, with elegance? With flair?

Observation :

Marcus Valentino IED Design Management - Design Process Wine opener

Research Methodology

Page 6: Design process bottle opener

Mercé Graell Design Process Bottle opener

i n t e r v i e w

Marcus Valentino IED Design Management - Design Process Wine opener

Page 7: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Page 8: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Page 9: Design process bottle opener

No more than 20 sec

Marcus Valentino IED Design Management - Design Process Wine opener

Page 10: Design process bottle opener

Sophisticated wine bar(Baignore)

Preferred opener >same as ours

Reason why >

because of multi use, reliable, mechanic, never breaks

cork, always used the same

What usages >open wine bottles How they used it >behind bar, very fast and seemed very experienced When it’s used >after receiving orders

Would change > Make the ledge bigger, sometimes she

slipped, probably because of the speed (max 20 sec) make the material more durable

Important Finding > (The suggestion), increase size of ledge, likes mechanic, reliable

Marcus Valentino IED Design Management - Design Process Wine opener

Page 11: Design process bottle opener

Bohemian Bar (Behind OpenCor)

Preferred opener > same as ours, between 3 other options

Reason why > robust feeling, thick handle, good grip, 2-

levels = Less force, easy to use, multi-function (beer, cuts plastic cover, wine)

What usages > wine, and beer, (he also used the same at home!)

How they used it > behind bar, (serve mostly glasses)

When it’s used > after receiving ordersWould change: nothing!

Important Finding > Would never change, and use at home

Marcus Valentino IED Design Management - Design Process Wine opener

Page 12: Design process bottle opener

Cosmopolitan (BO)

Preferred opener >same as ours, had 4 more options, including a mounted one

Reason why >

Serves every purpose, classic version

What usages >wine, beer, liquor, soft drinksHow they used it >behind bar, and at the terrace

When it’s used >after receiving orders

Would change > Maybe add a magnet, so soft drink/beer caps would stay. Would prefer not to turn/screw

when opening wine bottleImprove grip for enabling one-hand-usageImportant Finding > (The suggestions), Covers every need...

Marcus Valentino IED Design Management - Design Process Wine opener

Page 13: Design process bottle opener

Wine retailer (Vinius Birindis)

Preferred opener >similar to ours, but “fancy”, value added in design and materials

(had at least 7-8 kinds) Reason why >

Easy to use, multi use, What usages >daily basis, for important clients, focus on certain elegance and style

How they used it >no time pressure, precision important

When it’s used >to serve a test sample, during the selling process Would change > Didn’t like to have to turn the bottle...

Important Finding > Choose other one for opening “magnum” bottles, but choose basic one even over the mounted version.

Use the basic one in front of clients, when selling

Marcus Valentino IED Design Management - Design Process Wine opener

Page 14: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

F o u r o f t h e m a r e u s i n g t h e s a m e o n e l i k e t h e s e .

Page 15: Design process bottle opener

Insights

Marcus Valentino IED Design Management - Design Process Wine opener

Page 16: Design process bottle opener

Insights

- Trusted and reliable version in the pro’s eyes...

- Always chosen over alternatives

- One of few downsides is the “turning”

- Unexperienced user could find it hard to use and time consuming...

- Mechanic is a PLUS +

- Works in an elegant environment...

- It’s basic, but fulfills every purpose

Marcus Valentino IED Design Management - Design Process Wine opener

Page 17: Design process bottle opener

Problem opportunities... - Create an opener with a magnet that holds on to caps from bottles...

- Invent mechanism to eliminate the “turning”

- Improved materials: smooth, soft surfaces, but durable and strong

- Add value in design, styling to improve emotional connection...

Marcus Valentino IED Design Management - Design Process Wine opener

Page 18: Design process bottle opener

Persona

Socio-graphicBartenders, young/mid-age, European / Western mentality

AttributesYoung - mid age, physically able

LocationBar, disco, restaurant, club, (Festive atmosphere)

PsychographicsYouthful, creative personality, fun, outgoing

Marcus Valentino IED Design Management - Design Process Wine opener

Page 19: Design process bottle opener

- Reliability - Speed- Precision - Flexibility- Multi Use- Portability

Marcus Valentino IED Design Management - Design Process Wine opener

User Needs...

Page 20: Design process bottle opener

FunctionalFulfill the requirements to open: wine, beer, soft drink, (multi-use)

PsychologicalFun, functional and cool. good value for money, noticeable

Social needsTo communicate creativity, youth spirit, fun, innovative, Motivation

HypothesisImpulsive purchase, eye-catching design, stands out from the “norm”, looking for added emotional benefits

Marcus Valentino IED Design Management - Design Process Wine opener

User Needs...

Page 21: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Goal

Design a multi-function wine opener

with outstanding, eye-catching design

for Bartenders.

Page 22: Design process bottle opener

I d e a s & S k e t c h i n g

Marcus Valentino IED Design Management - Design Process Wine opener

Page 23: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

S k e t c h u p m o r e t h a n 3 0 i d e a s o f w i n e o p e n e r s t o f u l f i l l t h e n e e d s o f o u r t a r g e t u s e r s .

Page 24: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

S e l e c t s o m e

p o t e n t i a l i d e a s t o d e v e l o p

Page 25: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Option one

Page 26: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Three handles triangle with multi-function wine opener.

Page 27: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Each handle with different functions

Beer bottle opener with magnet

Stand for the side of the wine bottle

Knife inside

Page 28: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

P r o t o t y p e

Page 29: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Solvetechnicalissues

Page 30: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Card board as the best material for making the prototype

Page 31: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Choose red as the best color for this option.

Page 32: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Can stand on bar table.

F o r t h e s t a n d b y m o m e n t

Page 33: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Size is good for holding by one hand

Page 34: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Easier and more comfortable to open a wine with three handles and every sharp thing is hidden inside the opener.

Page 35: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Option two

Page 36: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Flat, smooth &

elegant design with

all the sharp “tools”

hidden inside

Page 37: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Covers all main

desired functions,

and still gives a

sleek look suitable

for the living room

or hotel lounge

Cork-screw

Beer-opener

Knife

Page 38: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Mahogany finish with

borrowed inspiration

from boats, cigar

lounges and classic

elegance...

Page 39: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

P r o t o t y p e

Page 40: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

First we experiment

“pretend” wood, in

order to save a tree!

Page 41: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Compact enough,

but with a good

and sturdy grip!

Page 42: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Something for the

“fine” rooms, yet with

the functionality of a

real “work horse”

Page 43: Design process bottle opener

Marcus Valentino IED Design Management - Design Process Wine opener

Conclusions...don’t jump to

them

good design need innovation, creativity,

analysis and calculate

Page 44: Design process bottle opener

Thank you!

Marcus Valentino IED Design Management - Design Process Wine opener