• Three core skills in the Area of Startup Engineering;

1. Design (UI/UX)

2. Product Manager

3. Web/Mobile Developer

Why are they needed? Where will you pick up the skills?

3 Core Skills that are taught and nurtured in

our SV.CO Program

Demystifying Industry Expectations:

Job Title: Product ManagerSuma Sundararajan

Why is it important that you understand?

One of the Graduation Outcome for you

Seek employment or Get Acquihired

A Product Manager/Product Associate is

someone who can translate a Product Vision into Execution

What are the Attributes?

• Individuals in this job are responsible for translating a Startup product vision into execution.

• They are customer-focused and metrics-oriented, and are involved in business-related decisions around the product.

• Product managers are also tech-savvy enough to understand the possibilities and limitations of technology

Key abilities

1. Design & Conduct Market Research Activities for Product Input

2. Build a Product Narrative and Spec

3. Understand and Contribute to UX Design

4. Understand and Contribute to Operations & Product Development

5. Understand and Contribute to Pragmatic Engineering

6. Understand and Contribute to Startup Ethos and Culture

Design & Conduct Market Research Activities for Product Input

Week 1

The Importance of the Market

Customer Segment and Personas

Survey & Interview Customers

Team/TodoIdentify Customer Segment for Alpha

Week 3

Build a Product Narrative and Spec

Week 3

Build a Product Narrative for the Alpha Launch

Polish your Product: Engineering Debt Polish your Product: Visual Design

Polish your Product: Product Workflow

Week 11

Understand and Contribute to Operations & Product Development

Week 1

Confirm Partnership Registration

• Build a Product Narrative • Develop Brand Basics for Alpha Launch • Design a Logo • Pick a Name • Register Domain Name • Register with Payment Gateway

Week 3

• Build Low-Fidelity Wireframes • Build Key UI Elements • Start Writing Code for Alpha

Launch • Launch Coming Soon & Get

Early Leads • Demo Alpha Prototype WIP

Week 4

• Present your Pitch Deck (again) • Build a Product Video • Demo Alpha Prototype • Design a Great Customer Onboarding

Process • Dive Deep into a Competitor • Polish your Product: Product Workflow • Polish your Product: Visual Design • Polish your Product: Engineering Debt • Ge t Qua l i ta t i ve Feedback f rom 5

Customers

Week 6 - 12

Enough of Theory!

Will walk you through the journey of a Product Manager

Sandip Devarakonda Product Manager

@ Hasura (our Graduation Portfolio Company)• Born in Vizag, Raised in Dehradun

• Did his Bachelors in Computer Science Engineering from Vizag

• Technology was an important factor while growing up

• Dad was a scientist in DRDO

• Labs/Computers/Innovation visibility/PC Games etc

• Natural Inclination

Early Years

• Campus placement at Accenture - did not work there for a long time

• Joined a small company (4 - 5 years old) - products in construction management vertical

• Built a layer on ERP, introduction to Project Management here. Started working as a developer. 2.5 years hands-on programming. Exposure to real time functions in the company. Small Engineering team gave ample scope.

First Experience

• 3 years in that small company

• Programming to Solution Delivery (Understand Business Side, Process Delivery)

• Started to think on what can be done on Product Front

• Did MBA (Did CAT) - MIS Focus in MBA

• Vizury (Ad tech Company) - Ads customized based on customer behaviour. Entry level Product Manager for 2 years

• Picked up Product Management Skills

Entry to Product

Management

• Then met Anand (CEO, Hasura), knew him from undergrad

• Checked out the website - new tools - skeptical about value add

• Further learning and understanding led to a fit in Hasura

• Current role in Hasura: Product: Developer Tool, Distribution happens: Over web, dashboard

• Entire Management of what messaging should be there. Funnel Tracking of the Consumer. Business Development

Full Fledged Product Manager

• Startups that Sandip thinks are doing good: Zoho, Freshdesk, Freshsales

• Sandip says: If you have a hypothesis, go for it

• Traits to look out for when you go for employment at a Startup:

• Sense of Work culture (ask around)

• Sandip’s Strengths:

• Background in Computer Science - detailing

• Basic instrumentation, data insights to polish

• Hobbies: Reads a bit, Sports

• Why Hasura (According to Sandip):

• Engineering Direction Clarity (Clinical, Logical way - dispassionately) Through thinking, correctness appreciated

• Clean execution without artificial urgency

Can it be you? Of course…

Understand your abilities, Build your skills

Contribute