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"Demand-Driven Acquisition: Minor Shift or Fundamental Change," a presentation given at a publisher sales meeting, August 2011.
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Demand-Driven Acquisitions: Minor Shift
or Fundamental Change?
Michael Levine-ClarkCollections LibrarianUniversity of Denver
August 25, 2011
DefinitionsPatron-Driven Acquisitions
(PDA)Faculty Requests/InputUse Data
Demand-Driven Acquisitions (DDA)Meets immediate need
Why DDA?
Annual Book Production, 2009
Books Cataloged 2000-2004 (126,953 Titles)
Books Cataloged 2000-2004 (126,953 Titles)
4+ uses; $1,084,576
3 uses; $473,060
2 uses; $738,435
1 use; $1,188,418
0 uses; $2,284,53
2
Demand-Driven Acquisitions Goals
Broaden the collection More titles More publishers More subjects
Match acquisitions to immediate demand Pay at point of need Pay for amount of need Short-term loans Purchase-on-demand
Redefining the CollectionEverything we can provide in a
timely manner
Ultimately, bounded only by budget
Components of DDA
Free DiscoveryTime period
Front/back matter
First n times in the book
Temporary AccessShort-Term Loan (STL)
CustomizableOne hour, one day, one week, one
monthn Loans before purchase
PurchaseAfter n uses
After n short-term loans
Immediately
Mix and MatchMultiple STLs vs. immediate
purchase
Varying lengths of STL
Disaggregate the book?
What We’ve Done at DU
netLibraryColorado Alliance of Research
Libraries
1999-2005
First use free
Purchase on second use
Shared access
Purchase ILL RequestsPrice
Publisher
Publication Date
eBook Library (EBL)Began May 2010
Loaded 42,000 records into catalog (now 63,000)
No budget for FY 2010
Budgeted $150,000 for FY 2011
The EBL ModelFirst five minutes free
STL for three usesOne day or one week10-15% list price
Purchase on fourth useList price
DU EBL Data (5/1/10-6/30/11)
Actual List
325 titles purchased $23,753 $23,753
3,599 titles with at least one STL
$49,171 $236,037
6,477 titles with at least one browse
$0 $473,378
Total (10,076 titles) $72,924 $733,168
Savings $660,244
What We Want to Do at DU
A Multi-Format ModelE-Books from multiple
vendors/publishers
Print booksWhen electronic not availableWhen electronic not desired
Managed by YBP
The FutureE-Books on demand
Local print-on-demand option
Make accessible all that we can afford
Budget GoalsCommit most of monographs
budget
Spend the same to access more titles
What Should Publishers Do?
Make Content AvailableAll e-book vendors
All DDA models
Print-on-Demand
Make Content Discoverable
Provide good MARC records
Work with all discovery tools
Work with all vendors
Provide robust metadata
Thank YouMichael Levine-ClarkCollections LibrarianUniversity of Denver
