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Delivering different services through the mobile
Pol Navarro (@polnavarro) – Head of Direct Channels and InnovationLondon, June 2011
The Future of Mobile Banking – Marketforce & IEA
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Who’s Banco Sabadell?
Multichannel banking groupin Spain
Focused on commercial banking
More than 1.300 branches and 2.5 million customers
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Who’s Banco Sabadell?
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Mobile?
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How is the customer of today?
Customers are permanently online
Penetration of mobility (+100%)
“Social networked”
Mobile, Internet and TV convergence
Phones with more and more capacities
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Mobile > Desktop by 2014 …
Mary Meeker: “Mobile Users will surpass Desktop Users by 2014”
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… or before?
People Are Spending More Time In Mobile Apps Than On The Web
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Is Mobile in your top priorities?
Eric Schmidt: “You should always put your best team and your best app on your mobile app.”
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Why Apps?
Apps: “Share of pocket” for current and new customers
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Why Apps?
Apps: An extension of your brand and customer experience
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Banco Sabadell mobile banking
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BS Mobile – Our mobile banking service
First European bank with an iPad mobile banking app* First European bank with an iPad mobile banking app*
* According to Finextra
#1
Downloads Financial
Apps (Spain)
#1
Downloads Financial
Apps (Spain)
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BS Mobile – Our mobile banking service
First bank in Spain with Android mobile banking app (phone and tablet) First bank in Spain with Android mobile banking app (phone and tablet)
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BS Mobile – Our mobile banking service
First bank in Spain with Windows Phone mobile banking app First bank in Spain with Windows Phone mobile banking app
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BS Mobile – Our mobile banking service
First European bank with Remote Deposite Capture (Instant Check) First European bank with Remote Deposite Capture (Instant Check)
Works with iPhone & AndroidWorks with iPhone & Android
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BS Mobile – Our mobile banking service
First European bank with Remote Deposite Capture (Instant Check) First European bank with Remote Deposite Capture (Instant Check)
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BS Mobile – Our mobile banking service
First bank in Spain to integrate its mobile banking service with social networks and video content
First bank in Spain to integrate its mobile banking service with social networks and video content
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Our experience
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BS Mobile – Strong promotion of the service
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BS Mobile – Strong promotion of the service
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BS Mobile – Strong promotion of the service
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BS Mobile – Listen to your customers
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BS Mobile – Listen to your customers
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BS Mobile – High usage by our customers
Most used phones
iPhone / iPad
63%
BlackBerry
16%
Nokia / Android
13%
Active users
2011
14% of online banking customers
Target 2013
30% of online banking customers
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The future?
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ContextContext DiscoveryDiscovery
PaymentsPayments EverywhereEverywhere
The future?
27@rshevlin
The future? – Context
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The future? – Discovery
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The future? – Discovery
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The future? – Payments
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The future? – Everywhere
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Thanks!
Thanks for your attendancePol Navarro GonfausHead of Direct Channels and [email protected] @polnavarro
