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What’s new at TeachStreetSEO 101 Social Media Marketing TipsListings & SessionsPaymentsTools for TeachersCraigslistWidgetsBenefits of Going Pro Q & A
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Teacher TalkDecember 16th & 17th, 2009
TeachStreetMeetup &Webinar
Agenda• What’s new at TeachStreet• SEO 101 • Social Media Marketing Tips• Listings & Sessions▫Payments
• Tools for Teachers▫Craigslist▫Widgets
• Benefits of Going Pro • Q & A
teachstreet.com
Stephen TraviesoCustomer Experience
Daryn NakhudaChief Technology
Officer
Lily Lema-Hallauer
Market Associate
Introductions
Natala MenezesDirector, Product Management
Jenn Wells Frequent Question
Answerer
TeachStreet loves teachers, & our goal is to offer teachers the opportunity to:
TeachStreet is an online community for people who love to learn. We provide a place where students can find the perfect class at the same time providing a market place for teachers to list classes, events, workshops and get more students.
teachstreet.com
Market their classes online
Build a reputation
Gain more students
What’s New
Teach Page
teachstreet.com
Dashboard, Teacher Tools, and more
Alert bar
Logged in bar
teachstreet.com
• Profile Page• Browse Page• Online Classes• Search Ranking
teachstreet.com
Session Schedule
Give the Gift of Learning
You select the amount, and your recipient can choose from the tons of classes, events and workshops
listed on TeachStreet.
SEOIntroduction to Search Engine Optimization
(SEO)
What We Want
• Indexation▫Getting found by the search engine crawler
•Prominence▫Getting found by people using the search
engine
Search Click Through Rates
Source: http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/
Position % of Clicks
1 42.1%
2 11.9%
3 8.5%
4 6.1%
5 4.9%
11-1000 11.3% (total)
How We Get There•Technical Approach▫Site Reputation▫Site Architecture▫Page Architecture
•Content-driven Approach▫Well-written▫Well-structured▫Original
TeachStreet’s “Search” Reputation•TeachStreet.com has been indexed for
nearly 2 years•We are linked to from many other
reputable websites•We play by the rules
Site Architecture
•URL hierarchy▫Location, Subject, Sessions
http://www.teachstreet.com/seattle-wa/69869 http://www.teachstreet.com/seattle-wa/piano/69869-68 http://www.teachstreet.com/seattle-wa/piano/free-piano-class
-thursday/cl-5ox9e6a6hs
•Sitemaps
Page Architecture•Page titles
▫ Best Piano Lessons & Teachers in Seattle, WA
▫ Free Adult Piano Class Downtown - Free Piano Class Thursday with Anita Manuel in Downtown, Seattle, WA, 98101
Semantic markup / Microformats
•“Meta” description
You can influence how you are presented by managing the Content related to you.
•“About Me”•Listing and Session titles•Listing descriptions•Articles•Offsite (facebook, twitter, your website)
Content - Tips
•Think like a searcher•Write original content - or repost, but link
to your original material•Use descriptive words•Use common terms and keywords•Add titles to images•Good anchor text•Use tags
What you can do to improve your web presence: •Review all of your content•Links, Links, Links▫TeachStreet Widgets▫Link to your TeachStreet profile and listings▫Get your friends to link to you▫Add your TeachStreet URL to your email
signature•Ask Us
Resources
•Etsy Seller’s Guide to SEO▫ http://www.etsy.com/storque/how-to/etsy-guide-to-seo-52
24/
•Google Adwords: Keyword Tool▫ https://adwords.google.com/select/KeywordToolExternal
•Microsoft AdCenter Keyword Forecast▫ http://adlab.msn.com/Keyword-Forecast/default.aspx
Social Media
teachstreet.com
teachstreet.com
TwitterWhat?A social networking site and micro-blogging service that allows you to answer the question, “What are you doing?” by sending short text messages of 140 characters in length, called “tweets”, to your friends, or “followers.”
Why?
• Market your classes, articles, and expertise
• Connect instantly to your network, friends,
community
• Get and send real times news
Twitter Tips1. Brand Yourself
• Username• Photo & Background
2. Build a Network• Follow others with similar
interests, locations, etc3. Join the Conversation
• @ = public conversations, mentions
• # = adding a tag to a tweet• RT = Retweet, sharing other’s
tweets with your network• DM = Direct messages,
similar to email 4. Market Yourself & Classes
• Share your listings, articles, etc
• Share you expertise, answer questions
teachstreet.com
Twitastic Tools
• Twitter Search
• Twellow – Twitter directory
•Wefollow
• Tweetdeck
• Seesmic Desktop
•Hootsuite
•Bit.ly – URL shortener
Management Tools
• Fan page for your
business
• Populate fan page –
events, photos, fans
• Use facebook connect on
TeachStreet to promote
your classes, articles, etc
on TSteachstreet.com
Listings & Sessions
teachstreet.com
Listing & Sessions Philosophy
Contains permanent information on class, event, or workshop
Sessions list the different variables such as:
• Location
• Date
• Price
• Teacher
Listing & Sessions Tips
1. Titles • SEO & Keywords
• Session Variables
2. Reviews• More
students
• Higher
ranking
3. Description • Take-a-ways
• Tags
teachstreet.com
teachstreet.com
ExamplesSession Variable: Dates
Free Preview Sessions
Session
Variables:
• Titles
• Price
• Location
• Price Notesteachstreet.com
teachstreet.com
Organization & Management
•Edit – Listing, Session and Photos
•Add New
session•Duplicate sessions
•Pause
•Activate
•Delete
Tools
teachstreet.com
Craigslist Ad Builder
There are two different Craigslist templates available:
1. Text Ad (Basic & Pro users)
2. Stylized Ad (Pro users only)
teachstreet.com
Widgets, Buttons
teachstreet.com
Personal
Topic Button
Search Results
We recommend adding widgets & buttons to blogs, websites, etc to increase links and SEO
teachstreet.com
Links
Pro Benefits•Personalize Your Profile
•Showcase your top listings
•Top placements & distribution
•No fees on enrollments
•Connect to own payment
processing
teachstreet.com
Q & A
teachstreet.com
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