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Power Point Presentation for the Cultural Connections program (Serving New Audiences: Wallace Grantees Tell Their Stories) on February 12th, 2009
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Cultural Encounters at the de Young
designed to attract new and diverse audiences
Our Goal: A Younger More Ethnically Diverse Audience for Cultural Encounters Programming
Baseline - Fall 2007
17% under the age of 30
26% of visitors non-white
More Marketing
Summer 2008
14% of audience under 30
23% of visitors non-white
Audience Development Committee forAsian/ American/ Modern Art: Shifting Currents, 1900-1970
Asian American Art Now
Fall 200823% of audience under the age of 3029% of visitors non-white
Exit Surveys of Cultural Encounters Audiences
Demonstrated that diversifying our audience was more complicated/ difficult than we had anticipated
Encouraged us to form Audience Development Committees
Encouraged us to seek new ways of marketing our programs
Will continue to provide necessary feedback
