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PRESENTED BY: PRAGATI JAIN BCOM(HONS.) 2ND YEAR SHRIRAM COLLEGE OF COMMERCE
DABUR AT A GLANCE• FOUNDER- DAKTAR BURMAN• CHAIRMAN- DR. ANAND BURMAN• CEO- MR. SUNIL DUGGAL• DABUR INDIA LTD IS INDIA’S LEADING FMCG
COMPANY• DABUR IS CURRENTLY THE 4TH LARGEST INDIAN
CONSUMER GOODS MANUFACTURING COMPANY• TURNOVER Rs. 6146 CRORES ALONG WITH
MARKET CAPITALISATION OF US $5 BILLION• DABUR CURRENT SHARE PRICE (11.9.13) -
170.05(BSE) AND 169.95(NSE)• 127 YEAR OLD BRAND
• 2 MAJOR STRATEGIC BUSINESS UNITS – CONSUMER CARE BUSINESS AND INTERNATIONAL BUSINESS DIVISIONS
• 17 ULTRA MODERN MANUFACTURING UNITS SPREAD ACROSS THE GLOBE
• 2 SUBSIDARY GROUP COMPANIES – DABUR INTERNATIONAL AND NEWU AND SEVERAL STEP DOWN SUBSIDIARIES : DABUR NEPAL PVT LTD, DABUR EGYPT PVT LTD, ASIAN CONSMER CARE(BANGLADESH), ASIAN CONSUMER CARE(PAKISTAN), AFRICAN CONSUMER CARE(NIGERIA), NATURELLE LLC(UAE) WEIKFIELD INTERNATIONAL(UAE) AND JAQULINE INC.(USA)
• PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 60 COUNTRIES WORLDWIDE
• DABUR RANKED AS THE NO. 2 SOCIAL BRAND OF INDIA AT THE CLICK ASIA SUMMIT 2012
• DABUR VOTED BY CONSUMERS AS INDIAN POWERBRAND 2011-2012 IN A PAN-INDIAN RESEARCH CONDUCTED BY THE INDIAN COUNCIL FOR MARKET RESEARCH
• DABUR RANKED AS THE MOST TRUSTED BRAND IN HEALTHCARE CATEGORY IN THE BRAND TRUST REPORT 2012 RELEASED BY TRUST RESEARCH ADVISORY
• DABUR RANKED AS THE ORGANISATION THAT OFFERS BEST RETURNS TO INVESTORS
• DABUR RANKED AMONG THE TOP 5 ‘BEST COMPANIES TO WORK FOR’ IN THE MAUFACTURING SECTOR IN BUSINESS TODAY
• DUN & BRADSTREET HAS ASSIGNED D&B RATING 1 TO DABUR INDIA LTD INDICATING THAT DABUR HAS THE HIGHEST LEVEL OF CREDITWORTHINESS
HISTORYYEAR MILESTONE
1884 BIRTH OF DABUR
1896 SET UP A MANUFACTURING PLANT
EARLY 1900s AYURVEDIC MEDICINES
1919 ESTABLISHMENT OF RESEARCH LABORATORIES
1920 EXPANDS FURTHER
1936 DABUR INDIA PVT LTD
1972 SHIFTS TO DELHI
1979 DABUR RESEARCH FOUNDATION
1986 PUBLIC LIMITED COMPANY
1992 JOINT VENTURE WITH AGROLIMEN OF SPAIN
1993 CANCER TREATMENT
1994 PUBLIC ISSUE
1995 JOINT VENTURES
1996 3 SEPARATE DIVISIONS (HEALTHCARE, FAMILY AND AYURVEDIC)
1997 FOOD DIVISION
1998 PROFESSIONALS TO MANAGE THE COMPANY
2000 TURNOVER OF Rs 1000 CRORE
2003 DABUR DEMERGES PHARMA BUSINESS
2005 DABUR ACQUIRES BALSARA
2005 DABUR ANNOUNCES BONUS AFTER 12 YEARS
2006 CROSSES $2 BILLION MARKET CAPITALISATION
2007 FORAYS IN ORGANISED RETAIL
2007 DABUR FOOD MERGED WITH DABUR INDIA
2008 ACQUIRES FEM CARE PHARMA
2009 DABUR RED TOOTHPASTE JOINS BILLION RUPEES BRAND CLUB
2010 DABUR MAKES ITS 1ST OVERSEAS ACQUISITION
2010 ACQUIRED 100% EQUITY IN NAMATE LAB
2011 DABUR ENTERS PROFESSIONAL SKIN CARE MARKET
2011 ACQUIRE 30+ FROM AJANTA PHARMA
2012 CROSSES BILLION DOLLAR TURNOVER MARK
DABUR’S VISION AND CORE VALUES
CORE VALUES
OWNERSHIP
PASSION FOR
WINNING
INTEGRITY
INNOVATION
TEAM WORK
CONSUMER FOCUS
PEOPLE DEVELOP
MENT
BUSINESS STRUCTURE
DABUR INDIA LTD
DOMESTIC BUSINESS(69.7%)
CONSUMER
CARE(56.0%)
FOOD (10.1%
)
RETAIL (0.8%)
OTHERS (2.7%)
INTERENATIONAL
BUSINESS(30.3%)
DABUR INTERNATI
ONAL (17.5%)
HOBI GROUP(2.6%)
NAMASTE LABS LLC(10.3%)
MARKETING MIX
PRODUCT PORTFOLIO
HEALTH CARE-HEALTH SUPPLEMENT 1. CHAYWANPRASH 2. GLUCOSE-D 3. DABUR HONEY-DIGESTIVE 1. PUDIN HARA 2. HAJMOLA 3. HINGOLI-OTC HEALTHCARE 1. ACTIVE ANTACID 2. HONITUS 3. SHILAJIT GOLD 4. ACTIVE BLOOD PURIFIER 5. DABUR BALM 6. LAL TAIL 7. BADAM OIL 8. SHANKHPUSHPI SYRUP
PERSONAL CARE
-HAIR CARE OIL 1. DABUR AMLA 2. VATIKA COCONUT OIL 3. VATIKA ALMOND OIL 4. DABUR ALMOND SHAMPOO 1. VATIKA HENNA & OLIVE 2. VATIKA BLACK OLIVE & ALMOND 3. VATIKA LEMON & TEA TREE 4. VATIKA LEMON & HENNA- ORAL CARE 1. MESWAK 2. PROMISE 3. BABOOL 4. DABUR RED- SKIN CARE 1. FEM RANGE 2. DABUR GULABRI RANGE 3. DABUR UVEDA RANGE
FOODSREALACTIV BURRST HOMMEMADE LEMONEEZ CAPSICO
HOME CARESANI FRESHODONILODOMOSODOPIC
CATEGORY WISE SHARE OF CONSUMER CARE SALES
17%
21%
8%12%
30%
6%6%
Sales
ORAL CARE HEALTH SUPPLEMENTSDIGESTIVE OTC AND ETHICALSHAIR CARE HOME CARESKIN CARE
PRICING STRATEGY OF DABUR
DABUR HAS STEPPED UP NEW PRODUCT LAUNCHES AND IS INVESTING AD SPEND AND MARKETING. THE ENTIRE PRODUCT PORTFOLIO IS ALSO TWEAKED TO INCLUDE PREMIUM OFFERINGS SUCH AS MORE VARIANTS UNDER ALMOST EVERY CATEGORY, LIKE DABUR VATIKA HAIR OIL IS AVAILABLE IN THE DIFFERENT VERSIONS.DABUR IS TODAY SEEN AS MORE PROACTIVE IN MARKET. OVER THE LAST 2 YEARS, THE COMPANY HAS MAINTAINED ITS OPERATING MARGINS THROUGH JUDICIOUS PRICE HIKES ACROSS PRODUCTS AND REDUCTION IN PACK SIZES
DISTRIBUTION
FACTORY
DEPOT
STOCKISTS
WHOLESALERS
REATIL TRADE
MODERN TRADE STOCKISTS
SUPER STOCKISTS
SUB STOCKIST
RURAL TRADE
MILITARY / CSD
UNIT CANTEENS
INSTI STOCKIST
INSTI CUSTOMERS
DIRECT + INDIRECT REACH 3.4 MILLION RETAIL OUTLETS
CUSTOMERS
PROMOTION
FROM TIME TO TIME DABUR HAS ROPED IN BOLLYWOOD CELEBRITIES AND CRICKET STARS TO ENDORSE ITS PRODUCTS.