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During 2012-13 Oregon's Career Technical Student Organizations (e.g. DECA, FBLA, SkillsUSA, HOSA, FCCLA) partnered with industry and CTE community to champion the largest increase in state CTE and CTSO funding in history. This overview presented at the DECA State Association Management Conference in Atlanta highlights the advocacy journey, approaches taken, lessons learned and key insights for all who champion important causes like CTE and CTSOs. Additional references: www.oregonctso.org www.twitter.com/oregonctso This presentation was developed and delivered by TeamTRI CEO Ryan Underwood who was also a key contributor among many other amazing CTE champions in this effort.
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Oregon DECA & CTSO Advocacy Case StudyPresented by Ryan Underwood
Oregon CTSOs:Setting the Stage
2000-2005
2005-2009
2009-2011
2011-2013
2013-2015
$800,000
$630,000
$520,000
$250,000
$0
Oregon CTSO Historical Funding
CTSO Administrative Structure
THEN: • Oregon Department of Education as
Charter Holder• Education Service District Charged
with State Association Management• Board of Advisors
CTSO Administrative Structure
NOW: • Oregon Department of Education as
Charter Holder• Oregon DECA, Inc.• Board of Directors hires State
Association Management
Coming Together
• 2011 Formed the Oregon CTE Student Leadership Foundation
• Coordinate Joint Efforts• Develop CTSO Partners • Disseminate $100,000
The Call that Changed It All
• State Representative Jeff Reardon
• Former SkillsUSA & DECA Advisor
• Teacher / Industry / School Board
The Call that Changed It All
• “What does great CTE look like in other states?”
• Strategy: Use CTSOs to showcase great CTE
What would a great CTSO model look like?• $5,000 in unrestricted funds at the
local level• Funded through the OCTESLF• $50,000 in base administration
support to each CTSO• Build out 2 new CTSOs (TSA & FEA)
Suggested Performance Standards• Develop annual Program of Work • 50 Members or 50% of CTE Students• Participate in 1 Regional/State/Nat’l Event• 10 Hours of Advisor Professional Development• Membership in ACTE or Professional
Association• Share 1 lesson plan, activity, or educational
exercise
“Get Me Something I Can Present to my Colleagues…”• Goal• Issue/Problem• Proposed Solution• Has This Been Proposed in a
Previous Session?• Does this Amend Current
Law?
“Get Me Something I Can Present to my Colleagues…”• Background• CTSO Education Impact & Benefits• Financial Request• Budget to Show How It Would Work • Projected Results of Implementation• Important Provisions• List of all CTSO Competitions
The InitialPITCH
• $3.9 Million for CTSOs• 1,400% Increase
The Stars Align…Aligning the Stars• 14 Page Briefing Paper
called: “Oregon Plan for Accelerating Applied Academics Through Statewide Growth and Achievement through Career
Technical Student Organizations”
• 1 Page Bill Draft called:
• “Oregon CTSO Rejuvenation Bill”
Bill Draft
DECLARES EMERGENCY“This 2013 Act being necessary for the immediate preservation of the public peace, health and safety, an emergency is declared to exist, and this 2013 Act takes effect July 1, 2013.”
“1 Rep Isn’t Enough…” – Building CTE Support• Oregon ACTE• Oregon CTSO Boards• All Judges & Partners• CTSO Alumni• All Local Chapters• Parents & Community
FFA was used as an example ofwhat we were trying to achieve.
But, they were not included in thecampaign or a lead advocate.
They opted out of the funding as itdid not fit their strategy.
Aligning the Stars… “You Need a CTSO Intern”
HB 2985
• CTSO Rejuvenation Bill
• 20 co-sponsors• Bi-Partisan• Jeff Reardon (D)• John Davis (R)
CTE/CTSO Proclamation
• Governor Kitzhaber
JointWebsite• OregonCTSO.org• Featured
Proclamation• CTSO Impact • @OregonCTSO• Bill Information
Hearings, Testimony, and Sustaining the Campaign• House Education Committee Hearing• House Ways & Means• Ground Game• Testimony Campaign
The Actual PITCH
• $2.73 Million for CTSOs• 992% Increase
Testimonials
Testimonials
Testimonials
Testimonials
@OregonCTSO
Twitter Campaign• After Each Testimonial Came In• Individual Thanks to Each Bill
Sponsor• Members of Committees• Good News from Each CTSO• Pictures of Students with Legislators• Factoids from the Original Brief• RT & Amplification
Tweets
Tweets
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
“Sausage Making”
• Flexibility and Fallback Position
• Changing Course & Joining Forces [HB2985 merges into SB498 & HB2912]
• CTE & CTSOs Together
The FinalPITCH
• $1.7 Million for CTSOs• 600% Increase• $10 million for CTE
Victory! Victory?
• State Economist $300 million projection
• Unanimous Passage in House & Senate (Technically)
• Post Advocacy (How do we really make this work?)
8/14/13 @GovKitz Signed!
Oregon CTE Rejuvenation Bill Becomes Law!
Make It Count Advocacy Lessons• Working Together Counts• Nationals Counts• Alumni & Stakeholders Count• Social Media Counts• Pictures & Stories Count• Being Ready & Being On It Counts• State Legislature Counts
DECA Advocacy Exercise• What would your association do if
you suddenly came into $250,000?
• What would your association do if you found out you were losing $250,000?
• What decisions/action do you need to make now to prepare for either situation?
Final Thoughts…
• You Can Make It Count Too!
• More Resources:–Web Coordinates:
www.oregonctso.org– Email: [email protected]
