CSR Saudi Arabia 2013

www.iirme.com/csrsaudi

25 – 27 November 2013Park Hyatt Hotel, Jeddah, KSA

#CSRSummitKSA

Saudi Arabia 2013

Per GankvistAuthour, CSR Though leaderand Vice Chairman, Fair-tradeStockholm, Sweden

Dr Walid Al FitaihiFounder, Chairman and CEOInternational Medical CentreKSA

Dr Ibrahim BaDawoodExecutive Director Community Initiatives, Abdul Lateef JameelKSA

Mariam FaragGroup CSR ManagerMBC GroupUAE

Dr Basmah M OmairCEO, Khadijah Bint Khuwailid Businesswomen Center, Jeddah Chamber of Commerce and Industry KSA

Luisa GentileSenior ManagerAwareness and Transformation Vodafone Group, UK

Khaled AdasStrategic RelationshipsManager – MENAIntel, KSA

Ramez ShehadiPartnerBooz & Company, Middle East

Daan ElffersFounderEMGNetherlands

Guy MorganDirector, Advisory ServicesBSRFrance

Generating Employment

Empowering the Next Generation

Extending SME Opportunities

Developing Communities

Cascading Knowledge

Social Entrepreneurship

Monetising CSR

Understand CSR’s benefits to the Kingdom’s socioeconomic landscape Embed specific drivers within your engagement plan to sustain CSR ROI Assess CSR models which align to your core business agenda Enhance the social value of your supply chain pyramid Analyse the direct impact of CSR to your bottom line Gain insight into community development initiatives which result in

entrepreneurial projects Utilise expert knowledge to initiate gender diverse opportunities

See inside for more…

An extremely well researched programme reflecting the Kingdom’s priorities:

Job creation Knowledge economy

Gender diversity Community initiatives

Represented via a comprehensive stakeholder advisory boardWith pre-conference workshop: taking CSR mainstreamPost conference workshop: turning CSR into a revenue

generating modelOffering a unique opportunity to gain tangible takeaways which

may be implemented in your CSR plan right away

Programme Highlights

Expert Speaker Faculty

What’s new for KSA?

See full list ofspeakers inside

Gold Sponsors Silver SponsorsPlatinum Sponsor Technology Sponsor

Strategic Partner Event Partner Media Partners

Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: [email protected] | Web: www.iirme.com/csrsaudi

Speaker Faculty

Dr Basmah M Omair, CEO, Khadijah Bint Khuwailid Businesswomen Center, Jeddah Chamber of Commerce and Industry, KSA

Per Gankvist, Authour, CSR Though leader and Vice Chairman, Fair-trade, Stockholm, Sweden

Dr Fatih Mehment Gul, Founder and Executive Director, CSR Middle East, Turkey

Dr Ibrahim BaDawood, Executive Director, Community Initiatives, Abdul Lateef Jameel, KSA

Dr Walid Al Fitaihi, Founder, Chairman and CEO, International Medical Centre, KSA

Mamdouh Najjar, Deputy GM, Customer and Partner Experience & CSR, Microsoft, KSA

Khalid Al Khudair, COO, KPMG, Founder, Glowork, Member, World Economic Forum, KSA

Mariam Farag, Group CSR Manager, MBC Group, UAE

Luisa Gentile, Senior Manager, Awareness and Transformation, Vodafone Group, UK

Khaled Adas, Strategic Relationships Manager – MENA, Intel , KSA

Alexandre Lemile, Founder and Managing Director, Wizeimpact, UAE

Noor Serafi, Responsibility and Sustainability Manager, International Medical Centre, KSA

Daan Elffers, Founder, EMG, Netherlands

Guy Morgan, Director, Advisory Services, BSR, France

Ramez Shehadi, Partner, Booz & Company, Middle East

Abdurahman Alsum, Senior Sustainability Development and Environment, Ma’aden, KSA

Thamer Shaker, Chief Officer of Human Resources and CSR, Nesma Holding, KSA

Amr Banaja, VP CSR, SEDCO, KSA

Naif Abu Saida, Communications Manager, GE, KSA

CSR is an extended priority in the region. Institutional and Corporate initiatives have aligned well to national strategy objectives of Employment creation, addressing the Education and Training gap, Gender diversification and promoting platforms for Entrepreneurship via social and SME opportunities.

Being an integral stakeholder via our annual CSR summit in Dubai for 10 years, we are pleased to introduce a country specific summit in the Kingdom which will be held on 25 – 27 November 2013 in Jeddah!

In line with CSR indicators in Saudi Arabia, this gathering focuses on maturity drivers to align your initiatives with the business agenda. This is facilitated via our pre conference workshop on transitioning CSR from the sidelines to mainstream. A well researched programme follows, addressing specific processes which maximise the impact of your initiatives. The comprehensive programme ends with a certified workshop on repositioning your CSR initiative into a business model.

This CSR summit is a gathering of stakeholders who participate, network and integrate in Q&A, roundtables and panels.

If you are passionate about CSR you need to be here!

We look forward to welcoming you this November.

Welcome to the CSR Summit Jeddah!

Daan Elffers, Founder, EMG

Be the leader of the sustainability agenda that works for your organisation. Ask yourself

questions on how your organisation can do good, rather than how to be less bad.

Mariam Farag, MBC Group

A great platform to network with CSR practitioners, share experience and best

practice in the region..

Networking Activities – More networking than ever before to ensure better interaction and shared learning

Speed Networking - Our speed networking session ensures that you leave this session with many new contacts in a fun and easy format. Make sure you bring plenty of your business cards.

Speaker Hosted Lunch - Meet the speakers in person. Have your questions answered and share insights over a hearty meal.

Panel Discussions - Join in the debate with high profile speakers

Networking Game - With over 100 CSR professionals in the room, this session will provide further networking opportunity to ensure you receive the maximum value from the event.

Interactive Roundtables - Focus Areas For CSR Initiatives – With 4 different tables dedicated to a specific topic, this is your chance to discuss your specific concerns and explore practical solutions with your peers.

Fatima Sultan Al Kuwari, OOREDOO (Qatar Telecom)

Motivational with great ideasto start implementing.


CONFERENCE DAY ONE TUESDAY | 26 NOVEMBER 2013

Fatima Sultan Al Kuwari, OOREDOO (Qatar Telecom)

Motivational with great ideas to start implementing.

8.30 Registration and Coffee

9.30 Welcome and Overview from the Chair Dr Mounira Jamjoom, Senior Research Specialist, Ideation

Centre, Booz & Company, Middle East

STRATEGY9.40 Global Perspective An overview of Global CSR contribution and it’s beneficial

effects to the Kingdom on employment creation, SME entrepreneurship and community development.

Ramez Shehadi, Partner, Booz & Company, Middle East

KEYNOTE10.00 Embedding corporate CSR The Art of linking sustainability to profitability and innovation Per Gankvist, Authour, CSR Though leader and Vice

Chairman, Fair-trade, Sweden

10.20 Why CSR? CSR as a Business Model – What works and what doesn’t Dr Fatih Mehment Gul, Founder and Executive Director, CSR

Middle East, Turkey

VISION10.40 Award Winning Presenter Leadership What is your engagement plan? Are you leveraging

Leadership in cascading your CSR vision? Value Driven Social Change

Discover the hidden gifts of helping and the power of kindness

Rediscovering the hierarchy of needs: Which comes on the top of the pyramid?

How to be that change you want to see in the world When should the leader look at the mirror and when to

look through the window? The essence of competition: The fight over a piece of the

cake Dr Walid Al Fitaihi, Founder, Chairman and CEO, International

Medical Centre, KSA

11.00 Coffee and Networking Break

WELCOMED NEIGHBOuR PLAN11.30 Ma’aden from job creation to systematic approach of social

engagementThroughout 15 dedicated years, Ma’aden was focusing on creating job opportunities and developing skills for locals in remote areas. Today, Ma’aden is developing a new systematic approach to engage socially and expand it is positive impact


11.50 Integral Stakeholders Women’s participation in National Development This session will highlight the latest govermental reforms in

regards to the increase of women's participation in national development and the socioeconomic changes that occurred

Dr Basmah M Omair, CEO, Khadijah Bint Khuwailid Businesswomen Center, Jeddah Chamber of Commerce and Industry, KSA

PANEL SESSION12.10 CSR Champions Panel Session: We lead because we give back How have we:

Contributed to economic stability Empowered the next generation Bridged socio economic inequality Supported community projects and enhanced charitable

causes Panel participants: Dr Ibrahim BaDawood, Executive Director, Community

Initiatives, Abdul Lateef Jameel, KSA Dr Walid Al Fitaihi, Founder, Chairman and CEO, International

Medical Centre, KSA Thamer Shaker, Chief Officer of Human Resources and CSR,

Nesma Holding, KSA Amr Banaja, VP CSR, SEDCO, KSA Moderated by: Guy Morgan, Director, Advisory Services, EMEA, BSR, France

13.00 Lunch and Prayer Break PANEL SESSION

14.00 Employment Creation via: Education and Training Microsoft extends it’s unique community experience of

bridging the gap post education to employment via it’s CSR training and job creation initiatives. This case study discusses how it has engaged and managed stakeholders to generate turnkey outcomes focused on job creation.

Gender Diversity Gloworks has focused on a core initiative of CSR – Job

creation for Women. It creates sustainable revenue generating opportunities aligned to the business agenda. This case study shares unique segments of an implementation which has generated 2,500 jobs!

Social Entrepreneurship and Impact Measurement Aligning CSR with corporate goals has created social

entrepreneurship. What can corporations learn from this spin off of CSR in improving their work ethics?

Jeffrey Michael Avina, Regional Director Citizenship and Community Affairs, Middle East & Africa, Microsoft

Khalid Al Khudair, COO, KPMG, Founder, Glowork, Member, World Economic Forum, KSA

Khaled Adas, Strategic Relationships Manager – MENA, Intel , KSA

Alexandre Lemile, Founder and Managing Director, Wizeimpact, UAE

Naif Abu Saida, Communications Manager, GE, KSA Led by: Khaled Adas, Strategic Relationships Manager – MENA, Intel ,

KSA

14.40 Award Winning Case Study Implementing CSR: From Strategy to Reporting

CSR strategyCSR in action: PracticeStakeholder engagementCommunicating CSR internally and externallyCombining GRI guidelines with the UNGC framework

Dr. Sherif H. Zaki Tehemar, Chairperson of the CSR committee, Dr. Soliman Fakeeh Hospital, KSA

PANEL SESSION 15.00 Our Next Generation Empowering Leaders of Tomorrow via CSR – How can we

pave the way for them? Moderated by: Mariam Farag, Group CSR Manager, MBC Group, UAE16.00 End of Day 1

Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: [email protected] | Web: www.iirme.com/csrsaudi Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: [email protected] | Web: www.iirme.com/csrsaudi

CONFERENCE DAY TWO WEDNESDAY | 27 NOVEMBER 2013

9.30 Opening Remarks and Recap of Day 1 by your Chair Dr Mounira Jamjoom, Senior Research Specialist, Ideation Centre, Booz & Company, Middle East

KEYNOTE PANEL9.40 Stakeholder Engagement The Importance of partnership in generating sustainable CSR Saudi Youth@Work a "Win-Win-Win" Multi-Sectoral

Partnership Panelists: Ms. Huda Hakki, Programs and Projects Department Director,

King Khaled Foundation, KSA Mr. Ayman Madkour, Country Learning and Development

Manager, KSA, Hilton Worldwide (TBC) Mr. Bassem Nasser, Regional Program Manager/MENA,

International Youth Foundation, KSA [A representative from Saudi Public (HRDF, MOL) sector and/

or Saudi NPO Representative] Moderator: Dr. Mohammad AlMbaid, MENA Director,

International Youth Foundation, KSA

10.00 Transformational times call for transformational change When it comes to promoting sustainability, what is really

required is a shift in habits. As sustainable leaders we need to understand how to effect changes in individual behaviors, business practices and culture in order to promote a holistic and consistent sustainable development in the organization.

Luisa Gentile, Senior Manager, Awareness and Transformation, Vodafone Group, UK

PANEL SESSION10.20 Monetising CSR Is CSR a core investment opportunity generating sustainable

returns? Does it generate ROI? Mr Mahmoud Turkistani, VP and Head of CSR, National

Commercial Bank, KSA Mr Tarik Ismail, Director of Corporate and Social

Responsibility, Savola Group, KSA Dr Dina Jamali, Professor and Associate Dean for Faculty,

American university of Beirut, Olayan School of Business, Lebanon

Dr Ibrahim BaDawood, Executive Director, Community Initiatives, Abdul Lateef Jameel, KSA


Moderated by: Daan Elffers, Founder, EMG, Netherlands

11.20 Coffee and Networking Break

CONCuRRENT ROuND TABLES11.50 Corporate CSR How does MENA perceive CSR - Corporate Social

Responsibility: Is Your Company Making an Impact? Speaker Faculty Reserved for Bayt.com

Knowledge Economy Fostering Entrepreneurship via Education Transformation

with a focus on Youth Led by: Khaled Adas, Strategic Relationships Manager – MENA, Intel ,

KSA

Our Next Generation Empowering Leaders of Tomorrow Via CSR Led by: Dr Dina Jamali, Professor and Associate Dean for Faculty,

American university of Beirut, Olayan School of Business, Lebanon

Policies and Standards/GRI If CSR were mandatory today would you be in a position to

comply? How integral is reporting and why should it be a priority will be the focus of this session.

Led by: Alexandre Lemile, Founder and Managing Director,

Wizeimpact, UAE

ROuNDTABLE CONSENSuS12.30 haring Best Practice and Setting the Tone - Taking a pledge

to form an action plan and reconvene in 2014 Based on lessons learnt from the round tables above,

participants from each table will share their winning edge strategies via an implementation plan on how they intend to align CSR within their organisation.

Led by: Mariam Farag, Group CSR Manager, MBC Group, UAE

12.45 End of Day 2 and Close of Conference followed by Lunch and Workshop

Partner with the CSR KSA Summit

Are you a thought leader in CSR? Would you like to join us and share your CSR initiatives on a high profile platform?

Partnering with the CSR KSA Summit is an extremely effective way of positioning your brand as an innovator and pioneer in corporate social responsibility. The Summit provides a unique, high-profile platform with opportunities to interact with the industry’s biggest players and unprecedented media brand exposure. We are very creative with our partnerships and will offer more than just an exhibition stand!

Get in touch with Faariss Khalil to find out more about tailored packages and how to:

Showcase your CSR initiatives Position your brand as a thought leader Publicise your CSR activities and brand Build brand recognition and raise your organisation’s profile

You can reach Faariss on [email protected] orcall +971 4 407 2516


Post Summit Workshop B

From Margins to Mainstream - How Corporate Responsibility Can Drive Business Success

This pre-conference workshop examines expectations for Corporate Responsibility and Sustainability within organisations. Participants learn about business drivers for CR performance, identify important and relevant trends and define the core functions and practices all organisations must maintain for a successful CR program. Participants will leave with a broader understanding of CR and the base information necessary to begin introducing and integrating sustainability into their businesses. The facilitator will draw on both global and regional examples and, highlight specific case studies as relevant.

Learning Objectives:➥ Understand global trends in corporate responsibility management

across different business sectors➥ Articulate the value to business and society which can accrue

from a strategic approach to corporate responsibility➥ Gain the tools needed to start integrating corporate responsibility

into the business

Led by: Guy Morgan, Director, Advisory Services, EMEA, BSR, FranceGuy brings a wealth of experience in CSR strategy, program design and implementation to BSR’s members and clients in Europe, the Middle East, Africa, and the United States. As director within the Advisory Services team, he leads client engagements on CSR strategy with companies from the manufacturing, ICT, food, extractives, and luxury brands sectors, among others. Guy has traveled extensively across the Middle East region to consult with companies on sustainability strategy, reporting, and stakeholder engagement. In 2010 he was the lead author of a report on sustainable investment trends in the Middle East and North Africa (MENA) region for the International Finance Corporation. Additionally, Guy leads BSR’s global sustainability reporting practice.

Prior to joining BSR, Guy worked as a senior consultant at the think tank and consultancy AccountAbility, where he led CSR strategy design and implementation work for Saudi Aramco, among other clients.Guy holds an M.B.A. from the Carroll School of Management at Boston College in the United States, and a B.A. in History and French from the University of Birmingham, U.K. Guy speaks English and French

How can Microsoft facilitate your future Candidate?

ITCAN is a Microsoft CSR initiative to support the Saudi Arabian government build the IT capability of job seekers and help them get quality jobs in the IT industry. Microsoft will manage the selection of jobseekers, manage the IT and soft skills training and certifications, and the placement in the private sector. Microsoft is in the process

of building partnership with the government and the commercial sector to launch this initiative. We hope to support the employment of 10,000 men and women in 3 years and grow our business and image and perception in the Saudi Arabian market.

Led by: Mamdouh Najjar, Deputy GM Customer & Partner Experience & CSR, Microsoft, KSA

Pre Summit Workshop A 09:00 - 12:00 – Monday, 25 November 2013

13:00 – 15:00 – Monday, 25 November 2013

14:00 - 17:00 – Wednesday, 27 November 2013

CSR Workshops

Certified Workshop

CSR as a Business Model: Aligning CSR to your Business Agenda to Generate Revenue and turn it Sustainable

This 3 hour workshop will formalise firm foundations that CSR in the Kingdom has been based on. It will then share the next steps in identifying how to align your current work to resources within the organisation and manage risk which generates revenue to reflect directly on your bottom line.

Learning Objectives:➥ Link and align CSR and Sustainability➥ Identify forces which drive CSR engagement and Strategy➥ Utilise key documents which assist your business in realtion to CSR

guidelines, standards and protocols➥ Engage stakeholders to take ownership and advocate CSR➥ Tips and techniques to plan and develop a CSR strategy which suits

your business➥ Formulate and implement a step-by-step guide for your business➥ CSR reporting: maximise benefits and avoid pitfalls

Led by: Daan Elffers, Founder of EMG and head of the EMG Amsterdam officeDaan is a passionate believer in the circular economy model and is a certified Cradle to Cradle consultant (2008), trained by Prof. Dr. Michael Braungart and EPEA in Hamburg. He holds a Master’s degree from the Rotterdam School of Management at Erasmus University and has lived and worked in the Netherlands, Switzerland, Singapore and the United Kingdom.

About EMG:We specialise in the steps that need to be taken to achieve this, transforming sustainability strategy, corporate responsibility values and ambitions into tangible, profitable results.

In 2008 EMG became the world’s first firm with accredited Sustainability consultants for the marketing of Cradle to Cradle®, the closed loop/ circular economy model developed by William McDonough and Prof. Michael Braungart. We are also the first sustainability management consultancy to be a member of the European Sustainable Investment Forum (EUROSIF) and is also a member of VBDO and UKSIF. Our offices are in Cambridge, London and Amsterdam.

Over the years, we have received numerous international awards in recognition of its quality and effectiveness including most recently the Summit International Leader Award for Sustainability and the Communitas Award for Leadership in Ethical and Environmental Responsibility.

OuR SPONSORS

Platinum Sponsor

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion

each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.

Gold Sponsors

Tamer Group is a leading healthcare, beauty care, prestige products, and fast moving consumer goods company responding to the growing needs of the Saudi and Middle East communities. The

Group’s core activities are import, distribution, promotion, marketing and manufacturing.

Today, Tamer Group has established a special position in the Saudi marketplace, resulting from a unique approach to business, service and customer portfolio. Headquartered in Jeddah, Saudi Arabia, Tamer Group serves many of the world's leading companies through various agreements, partnerships, and joint ventures.

Ma’aden is a leading mining and metals company in the Kingdom of Saudi

Arabia, with a diverse portfolio of mineral assets at various stages of development including exploration, development and production. Ma’aden has a broad commodity focus spanning gold, phosphate, aluminium, magnesia, low-grade bauxite, industrial minerals, and is continually assessing opportunities to enter into new commodities that demonstrate strong long-term fundamentals and opportunities for growth. Ma’aden’s objective is to become a world class diversified mining and minerals company, and to enhance overall value for its shareholders. Our mission is to be a profitable, publicly owned, international mining company, while maintaining the utmost concern for human resources, health and safety, the environment and social issues. For more information please visit www.maaden.com.sa.

SILVER SPONSORS

Petro Rabigh is the world’s largest integrated refining and petrochemicals complex.

A joint venture between Saudi Aramco and Sumitomo Chemical from Japan, our multinational workforce provides experience and expertise adding value to the Kingdom’s resources with a focus on developing local talent. Our downstream products supply markets across the globe and are central to the Kingdom’s vision for further downstream diversification

By attracting new industries we are creating jobs, encouraging development and promoting sustainability, and our increasingly innovative and dynamic operations are placing Petro Rabigh at the forefront of the Kingdom’s economic future.

SEDCO, the Saudi Economic and Development Company, is a leading private wealth management organization that conducts its

business according to Islamic guidelines widely known as Shari'ah. It manages a wide and diversified spectrum of real estate investments, investments in equities, and other businesses in Saudi Arabia and around the world.

TECHNOLOGY SPONSOR

About Microsoft Arabia

In 1998 Microsoft opened its first Saudi Arabia office in Riyadh, which

was quickly followed by branch offices in Jeddah and Al Khobar thus establishing a presence in the Kingdom's main business centers and confirming its long-term commitment to Saudi Arabia and its people.

Throughout this period, Microsoft has invested heavily in the Kingdom and has played a major role in the development of the country's IT infrastructure - supporting governmental bodies, companies, educational institutions, NGOs, and home users. It is deeply involved in the Saudi e-government project and is focused on helping foster a healthy and growing partner ecosystem.

About Microsoft

Founded in 1975 in the United States, Microsoft quickly established as the world leader in software services and solutions. Well over 90 percent of the world's computers run on Microsoft software.

As an industry leader, Microsoft is fully committed to helping companies and people realize their full potential – from the largest enterprise, through mid-sized companies and small start-ups, to individual home users. As an organization that is so integrated within the social and commercial environment, Microsoft strongly believes in corporate social responsibility and demonstrates it through citizenship programs for young Saudis, women and people with special needs.


25 – 27 November 2013Park Hyatt Hotel, Jeddah, KSA

#CSRSummitKSA

Saudi Arabia 2013

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.

CANCELLATION

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.

Five Easy Ways To Register+971 4 335 2437 +971 4 335 2438

[email protected] IIR Holdings Ltd.P.O Box 21743, Dubai, UAE

www.iirme.com/csrsaudi

Conference fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

CALL: +971 4 335 2483E-MAIL: [email protected]

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