Crowdfunding Kick-off@simondouw | @douwenkoren

Programma

1.  Case study

2.  The rise of crowdfunding

3.  The Crowdfunding Canvas

4.  Next steps

Crowdfunding Kick-offTwitter: @simondouw van @douwenkoren

Crowdfunding Kick-offTwitter: @simondouw van @douwenkoren

Crowdfunding (Online) funding through a large group of individual donators / investors •  Palpable project •  Target goal •  Deadline •  Crowdfunding platform •  Pre-existing networks

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WakaWaka:  “Shine  Bright”  

Communityfunding  

Supporters

Crowd Family Will support you by definition; easily accept ‘mistakes’

Crowd Relations Know you and vice versa

Project Relations Know your project, but don’t know you

Crowd Fathers People who might contribute larger donations / investments

Why relations People and organizations highly related to the why of your project

Rushmore Group (1.000.000 GBP)

CLIP

1.  ‘We’ & ‘together’

2.  New (small revolutions)

3.  ‘Necessity’

4.  Create/build/discover/learn instead of help/donate/give

5.  Explicit call to action

6.  Project & why in first 10 seconds

7.  Mention (at least one of your) reward(s)

Choosing a crowdfunding platform

1.  Type of project (entrepreneur, social, creative, …)

2.  Model

3.  National / international crowd

4.  Active crowd on platform

5.  Functionality

6.  Look & feel

What to do on day 1?

5%  

2 to 3 months

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