1. Crowdfunding WebinarJuly 19, 2012

2. Agenda Why Crowdfund? Crowdfunding Industry Facts About Rock The Post Misconceptions About Crowdfunding Why People Pledge Expectations Target The Right Audience Your Pitch Your Visual Pitch Importance of Rewards Audience Engagement Spread The Word! 3. Why Crowdfund? In 2009, U.S. banks posted the sharpest decline inprivate lending since 1942. 98% of the business plans received by accreditedinvestors and VCs are rejected. 1% of the U.S. population is representedby accredited investors (annual incomeof at least $200,000) and VCs. 4. Crowdfunding Industry Facts In 2011, crowdfunded businesses and projects raised $102million on rewards-based platforms. Crowdfunding grew 266% in the total amount donatedduring 2011 and increased by 263% in the amount donatedto projects that received their full funding. More than 31,000 projects sought crowd funding donationsin 2011, a significant increase from the almost 12,000projects in 2010. Crowdfunding supports the kinds of small businesses thathave generated 65% of net new jobs over the past 17years. 5. About UsRock The Post (www.rockthepost.com) is a crowdfundingwebsite designed to fund entrepreneurs at an early stage. Itis the ideal tool for entrepreneurs to leverage networks,reach out to new contacts, and fill in the missing pieces oftheir projects. Rock the Post provides budding businesseswith the means necessary to amass resources and flourish. 6. The FoundersALEJANDRO CREMADES TANYA PRIVEFounder and CEOFounder and COO 7. Our Mission and Vision The Mission of Rock The Postis to help support the developmentof small businesses by providingentrepreneurs with easier ways toaccess funds and get exposure inthe early stages of their ventures. Our Vision is to help better theeconomy through innovation andexpansion of the workforce. 8. Misconceptions About Crowdfunding Solely launching a project will bring in dollars NOT TRUE: leverage your inner networks By directing people to your project, people will pledge NOT TRUE: Be bold and clear, directly ask for donations Crowdfunding campaigns are effortless NOT TRUE: Its easier than traditionalfundraising, but you still need to put intime and energy 9. Why People Pledge They connect with the message and thereason behind the project. They connect with the unique way inwhich the project creator is trying toraise funds. They connect with some physicalaspect of the projects, such asrewards and incentives. 10. Expectations On average it takes 1-2 weeks to complete a well-crafted Post, unless working with a team. An average of 35-45% of projects are successfullyfunded. Successful projects typically raise 40% of fundsfrom their inner social networks (family, friends,colleagues). Stay active throughout campaign.Note: Make sure that youre promoting your project throughout the right industry, and thatyour marketing efforts stay aligned. 11. Target the Right Audience Who will you target? How do you relate to them? How will you engage them?Note: Make sure that youre promoting your project throughout the rightindustry, and that your marketing efforts stay aligned. 12. Your Pitch Craft an extremely creative hook. First few sentences should capture attention. Clear, simple description of project. Tell a story evoke emotion. Be transparent explain where funds raisedwill go. If applicable, include link to company webpage. Express your excitement and passion. 13. Your Visual PitchThe Video: The first 30 seconds is your chance to shine. A well-crafted video will greatly increase yourchances of being successfully funded. Aim to keep the length between 2-3 minutes.Images: Use relative, appealing photos of yourproduct/business. Photos help break up large amounts of text. 14. Importance of Rewards Incentives motivate people to donate. People want tangible/valuable rewards. Set number of rewards appropriately foreach donation level. 15. Audience Engagement Respond to every question, comment, message(even if its negative). Avoid taking criticism personally. Provide constant updates (on and off platform)about your progress. React flexibly to feedback. Cater to your audiences requests.(example: Add option for the additional color they ask for)*Treat every person as if they are a potential investor! 16. Spread The Word! Personalized Email **Family, friends, colleagues** Social media Facebook, Twitter, LinkedIn, Reddit, Quora, etc. Blogs, Forums, Publications Organizations Media outreach *Be consistent and passionate, but not annoying. 17. Rock The Post Crowdfunding VideoThis Video can be located in our Help Center: http://www.rockthepost.com/tour/pledging 18. Thanks For Attending!For further questions or comments please contactRock The Posts Community Manager: Danielle Kiszadanielle@rockthepost.com Now, a quick tour of the website 19. QuestionsWe will now take a few minutesto answer your questions.You can submit a question by typing it in the Questions tab of the Control Panel on the right side of your screen.