Crossmedia and

Learning Drew Davidson

SketchNote

 @wilg

Crossmedia - Transmedia

  Storytelling across Multiple forms of Media

 Multimodal Representations

  Various Entry Points

  Social Authorship

  Franchise, Marketing, Native

Across Media

  Transparency, Ubiquity

  Ethics, Literacy

  Tentpoles and Rabbit Holes

  Story Tree

Transparency | Ubiquity

  Fitting into Our Lives

  Distributed All around Us

  Easy to Use

  Cloud Media

 Mobile

  Snackable

Ethics | Literacy

  Privacy & Freedom

  IP and CC

  Open Source

  Read/Write

Tentpole

  Central Media Experience

  Supports all other Media

Rabbit Hole

  Entry Point into Fictional Universe

  Down into the Story

Story Tree

  Trunk

  Heart of the Tale

  Branches

  Inter-related Threads

Crossmedia and Game Design

  Interest Curves and Flow

  Procedural and Interactivity

  Gamepocalypse

  Goals and Glue

Interest Curves

Flow

Procedural

Interactivity

Gamepocalypse

  Gamification

  Funware

 MSG

  Secret Sauce

 Make it Seem Game-like

  Gameful

  Spirit of Games

Goals and Glue

  Threads across and between Media

  Connections

  Throughline

  Purposes for Deeper Engagement

On Learning

  Failure

  Doubt

  Curiosity

  Articulations

  Ecologies

Failure

  Fail Faster

  Experiment, Explore

  Rapid Prototyping

  Iterate toward Solutions

Doubt

  Question Answers

  Challenge Assumptions

 Work to Understand

Curiosity

  Ask Questions

  Engage

  Lifelong Learning

  How Stuff Works

  Cheating?

  Story Telling

 Model Making

Articulations

  Systemic

  Connections

  Associations

  Relationships

  Transference

  Interdisciplinary

Ecologies

  Learning

  Overlapping

  Evolving

  Interrelating

  Connecting

Crossmedia Learning Content

  Creation

  Engagement

  Distribution

 Mobility

  Promises

  Problems

  Assessment

Creation

  Collaborative

 Multi-Media

  User Generated

  Remix

  IP

  Design

Engagement

  Connection

  Reading=Writing

  Fans

  Post-Secret

Distribution

 More Channels

  Aggregation

  Collation & Curation

  On Demand

  Digital

  Tagging & Rating

  Search

 Mobile

Mobility

  Immersive

  In your Pocket, On the Go

  Interstitial

  Across Media

  Experiential

  Locative Augmented Reality

  Context Aware

Promises

  Ownership

  Read-Write

  Fan Fiction

  Avatars

Problems

  Spoilers

  FAQs

  IP

 Messy

Assessment

  Community

  Real-Time

  Data Visualization

  Constructive

  Systemic

  Qualitative

  Literacy

Crossmedia and Learning

  YouMedia

 Working Examples

  ETC

  Ludic Narrans

YouMedia

  Chicago Public Library

  Teen New Media Space

 Mentors, Levels

  HoMaGo

WorkingExamples.org

  Process and Progress

  Visualize Connections

  Design Decisions

Entertainment Technology Center

Ludic Narrans

  Homo Ludens

  +

  Homo Narrans

  =

  Ludic Narrans

  Playful Stories

CrossMedia

  stories in between

  narratives and mediums @ play

  Cross-Media Communications

  the Art of Creating Integrated Media Experiences

  http://etc.cmu.edu/etcpress/

Questions?

  drdrew@cmu.edu