MEDIA STUDIES EXAMSection BCROSS MEDIA CONVERGENCE AND SYNERGY

Example Question“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Essay Title:

IntroBriefly comment that you will use two case studies to answer the question; explain why you are using an independent label and a major label also commenting on their market share too.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Comment that how the labels take advantage of the internet (Web 2.0).

Consider highlighting: Own websites

Use of Social Media Email lists

Video Streaming

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 2Make your second major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 2Make your second major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do

Comment that how the labels take advantage of other areas

Consider highlighting: Live Performances

Merchandise

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 2Make your second major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do

Body: Paragraph 3Make your third major point about how Sony uses synergy to market music.This time make a point of how XL do things differently.

Comment that how the labels take advantage of the internet (Web 2.0).

Consider highlighting: Own websites

Use of Social Media Email lists

Video Streaming

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 2Make your second major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do

Body: Paragraph 3Make your third major point about how Sony uses synergy to market music.This time make a point of how XL do things differently.

Body: Paragraph 4Make your fourth major point about how Sony uses synergy to market music.Again make a point of how XL do things differently.

Consider something Sony does that XL don’t.

Consider highlighting: Game SoundtracksFilm Soundtracks

DVDs/TV appearances (X Factor example)

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 2Make your second major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do

Body: Paragraph 3Make your third major point about how Sony uses synergy to market music.This time make a point of how XL do things differently.

Body: Paragraph 4Make your fourth major point about how Sony uses synergy to market music.Again make a point of how XL do things differently.

Body: Paragraph 5Discuss why cross-media convergence is so important in the marketing of music

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 2Make your second major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do

Body: Paragraph 3Make your third major point about how Sony uses synergy to market music.This time make a point of how XL do things differently.

Body: Paragraph 4Make your fourth major point about how Sony uses synergy to market music.Again make a point of how XL do things differently.

Body: Paragraph 5Discuss why cross-media convergence is so important in the marketing of music

Highlight why cross-media convergence is so important for both labels and examples of how they

take advantage of cross media convergence

Body: Paragraph 1Make your first major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do.

Do you agree that cross-media convergence and synergy are important for record labels to successfully market the music they make.

Body: Paragraph 2Make your second major point about how Sony uses synergy to market music.Contrast this with an example that XL Records also do

Body: Paragraph 3Make your third major point about how Sony uses synergy to market music.This time make a point of how XL do things differently.

Body: Paragraph 4Make your fourth major point about how Sony uses synergy to market music.Again make a point of how XL do things differently.

Body: Paragraph 5Discuss why cross-media convergence is so important in the marketing of music

ConclusionSummarise emphasising that both cross-media convergence and synergy are integral to the success of both independent and major music labels.