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Cross culture Communication
Prepared By:Bhatt Ria N.
Enrollment no.:1302101160052nd IT
“The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself”
What is a culture?
• Culture is the "lens" through which you view the world.
• It is central to what you see,• How you make sense of what you see,• How you express yourself.
"Culture is the arts elevated to a set of beliefs." – Tom Wolfe
What is different?
1. Communication Styles
2. Attitudes toward conflicts
3. Decision making style
4. Approaches to knowing
What is hidden below the surface?
1. Beliefs
2. Values3. Expectations
4. Attitudes
Four Fundamental Patterns of Cultural Difference
Cross Culture Communication
Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.
Why Cross Culture Communication is important ?
◦ Business Opportunities◦ Job Opportunities◦ Improves the contribution of employees in a diverse workforce◦ Sharing of views and ideas◦ Talent improvisation◦ An understanding of diverse market
Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.
Verbal Communication Differences
1.Words
2.Voice
High Context and Low Context Cultures
High Context Culture:- Cultures that rely heavily on non-verbal and subtle situational cues in communication.
Low Context Culture:- Cultures that rely heavily on words to convey meaning in communication.
Non-Verbal Communication Differences
Case In Point : Eye Contact
In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.
Skills To Overcome Differences
• Understanding Body Language
United States of America•Americans tend to refrain from greetings that involve hugging and other close physical contact. •When sitting, U.S. citizens often look very relaxed. They may sometimes sit with the ankle of one leg on their knee. Arab Countries•The left hand is considered unclean in the Arab countries. •When sitting, keep both feet on the ground.•The "thumbs up" sign is offensive throughout the Arab world.
South Korea•Bows are used for expressing appreciation, making apologies and requests, as well as for greetings and farewells.•When the Japanese want to give the impression that they are in deep thought, they will sometimes fold their arms.
• Unwrapping gifts
Saudi Arabia - Gifts are opened in private.
USA - Gifts are opened in public
•Appreciated Gifts
Indonesia - Gifts, such as tokens memento of your country or your company logo
Turkey - Wine or liquor if you are sure your hosts drink alcohol, Candy, pastries & Roses, Glassware, such as a vase, goblet, or decanter make prized gifts
• Gifts to avoid
UAE - Alcohol / perfumes containing alcohol and pork and pigskin products to be avoided
China - Do not give anything in sets of four or gifts that carry the association of death, funerals such as clocks, cut flowers, white objects.
How do you do it?
• The handshake should be firm.
• While shaking hands establish eye
contact and
always smile
• The person who initiates the
handshake is the
one who closes it.
Welcome Topics & Topics to Avoid during Conversation
Welcome Topics & Topics to Avoid during Conversation
• Welcome Topics of Conversation:
Indonesia: Family, travel/tourism, sports, praising the local cuisine, future plans and success of the group or organization
Germany: Sports--particularly soccer, tennis, current events, politics, among those who imbibe, beer is often a good topic of conversation
•Topics to Avoid:
Indonesia: Politics, corruption, criticism of Indonesian ways, commenting on Indonesian customs that you find peculiar, religion
Saudi Arabia: Middle Eastern politics and International oil politics, Israel, criticizing or questioning Islamic beliefs, women/ inquiries or complimentary remarks about the female family members of your Saudi associates
South Korea: Korean politics/local politics, The Korean War, Socialism and Communism, Japan and your contacts in Japan, your host's wife, Personal family matters
Germany: World War II, personal questions,
TEN Pre-cautions in Cultural Communication
1. Slow Down2. Separate Questions3. Avoid Negative Questions4. Take Turns5. Write it down6. Be Supportive7. Check Meanings8. Avoid Slangs9. Watch the humour10. Maintain Etiquette
Business in Today’s Scenario is not
a “National Match” but is a
“Olympics”, where there are
International Players. Only that
Individual / Company can survive
which has done its homework well
& developed its uniqueness.