Creativity PPT ON ENTERPRENUER MANAGEMENT MBA

4/9/2013 Babasabpatilfreepptmba.com

PRESENTATION ON CREATIVITY

DEFINITIONS OF CREATIVITY

• Creativity is a mental process involving the generations of

new ideas or concepts or new association between existing

ideas or concepts.

• Creativity involves the generation of new ideas or the

recombination of known elements into something new,

providing valuable solutions to a problem.


Cont…

• “Any one can make the simple

complicate. Creativity is making the

complicated simple” Charles Mingis.


OBJECTIVES OF CREATIVITY

• Main objectives of a creative thinking process is to think

beyond existing boundaries,

• to break away from rational, conventional ideas and formalised

procedures,

• to rely on the imagination, the divergent, the random and to

consider

• multiple solutions and alternatives


CREATIVE TECHNIQUES

1. Analytical Techniques And Intuitive

Techniques.

2. Creativity In Individuals, And Techniques,

Which Generate Creativity In Groups.

3 Divergent Thinking And Convergent

Thinking.


Main points to increase or encourage

creativity in a company are:

To Be Happy, To Have Fun

Keep Channels Of Communication Open

Trust, Failure Accepted

Contacts With External Sources Of Information

Independence, Initiatives Taken

Support Participatory Decision-making And Employees‟

Contribution

Experiment With New Ideas


The Quality Of Creative Thinking

Can Be Judged By Three Criteria

• Productivity.

• Originality.

• Flexibility


The 10 Mental Blocks To Creativity

Concepts are adapted from Van Oech‟s book, A Whack On The

Side Of The Head.

1. One “Right Answer”.

2. Logic Can Kill Creativity.

3. Be Creative – Break Some Rules

4.Be Creative – Is That Practical?

5. Play Is Creative.


Cont…

6. Make Time To Think Creatively.

7. Being Creative Is “Not My Job”.

8 Don‟t Be Afraid To Be Creative.

9. Creativity…How Ambiguous.

10 Is Creativity Wrong?


TWO PHASES OF CREATIVITY

Creativity can be divided into two phases of thinking:

– Divergent thinking

– Convergent thinking


1. Divergent thinking


DIVERGENT THINKING

• Is the ability to find many possible answers to a particular

problem. Guilford (1950).

• Divergent thinking is a thought process or method used to

generate creative ideas by exploring many possible solutions.

• Divergent thinking typically occurs in a spontaneous, free-

flowing manner, such that many ideas are generated in an

emergent cognitive fashion.


Cont…

• Psychologists have found that a high IQ alone does not

guarantee creativity. Instead, personality traits that promote

divergent thinking are more important. Divergent thinking is

found among people with personalities which have traits such

as nonconformity, curiosity, willingness to take risks, and

persistence.


ACTIVITIES WHICH PROMOTE

DIVERGENT THINKING

• Creating Lists Of Questions,

• Setting Aside Time For Thinking And Meditation,

• Brainstorming.

• Subject Mapping / "Bubble Mapping",

• Keeping A Journal,

• Creating Artwork, And Free Writing.


2. Convergent thinking


CONVERGENT THINKING

• The term convergent thinking was coined by J.P.Guilford, a

psychologist well known foe his research on creativity.

• Convergent thinking involves the pursuit of predetermined a

goal, usually in linear progression and using highly focused

problem solving techniques.

• Convergent thinking questions are those which represent the

analysis and integration of given or remembered information.

They lead you to an expected end result or answer.


Personality Assessment Instruments

Used in the Field of Creativity Instrument Theoretical

background and

purpose

Structure Administrati

on

Age

range

Adjective

Checklist

(ACL)

Adjectives

describe a

person‟s attributes,

„actual‟ & „ideal‟

self; identification

of potentially

creative persons

300 item

list of

adjectives

measures

37 traits

Self-

assessment

or by

observers,

10 to 15

minutes

Widely

used in

adults




background and

purpose

Structure Adminis

tration

Age

rang

e

Khatena-

Torrance

Creative

Perception

Inventory

Measures artistic

inclination, intelligence,

individuality, sensitivity,

initiative, and self

strength;

imagination,

appeal to authority, self

confidence,

inquisitiveness,

and awareness of others.

Comprises two

tests: Something

About Myself

(SAM)

What Kind of

Person Are You?

(WKOPAY)

Self

report

20–40

minutes

12

years

and

older




background and

purpose

Structure Administratio

n

Age

range

Myers-

Briggs Type

Indicator

Uses the Jungian

dichotomies

of introversion/

extroversion,

sensing/intuiting,

thinking/feeling,

perceiving/judging

16 different

personality

types

166 multiple

choice

items

14

years

and

older



Used in the Field of Creativity

Instrument Theoretical

background and

purpose

Structure Administ

ration

Age

range

Kirton Adaptation

Innovation

Inventory (KAI)

Evaluates differences

in preferred styles of

problem-solving and

creativity:

adaptors improve

things; innovators do

things differently

Adaptation/

Innovation

continuum

32 items Teens

and

adults



Education

Creativity PPT ON ENTERPRENUER MANAGEMENT MBA