Insights from the observation lab

Don’t forget the small ones

Many shops mostly focus on the people that have the money,

that’s the adults

but often the small ones make the decision!

Isn’t that cute?

A mixture of a teddy bear and

a reindeer.

Picture taken in Taipei, entrance

to a hotel.

Swinging Panda

in Taipei Zoo,

Panda Café

Especially in Asia, where the “little emperors” have a huge

impact on family decisions

So make it child-friendly!

Full-family experience

Coffee for the parents, pandas for the children

When having children, it is quite hard finding a place that fulfils

everyone’s needs

Great idea, wonderfully adapted by Taipei Zoo

After watching the real pandas (the superstars of the zoo), everybody can sit down in the Panda Café.

Create a nice atmosphere

…music often helps

Temperature also plays an important part

Everybody is looking for a nice place with a strong air

conditioning

I am living in Taiwan, where it is around 35C+ for quite a long time

with a high humidity.

Location, location, location

All roads lead to Starbucks

View from Starbucks (outside), picture taken at Guting, Taipei

Queues, queues and more queues

People are paid for queuing, to attract customers

Many people believe, the more people are queuing, the better

the food, clothes, etc.

Create an experience

…like in the

Panda Café,

Taipei Zoo

Can you smell it?

Could you resist?

Seriously, who wouldn’t go in such a nice smelling store?!

Open the door and let the good smell out.

Pictures say a 1000 words

Don’t just explain the food, show pictures

Especially helpful for foreigners who have difficulties reading the

menu descriptions.

Attractive packaging

Thanks for watching

Frederic

Special thanks to

Title page http://www.flickr.com/photos/cypherone/2987214906/sizes/l/in/photostream/

Don’t forget the small ones http://www.flickr.com/photos/42834622@N00/6138057776/

Fully family experience http://www.flickr.com/photos/58249839@N00/5369359309/

Atmosphere http://www.flickr.com/photos/77623700@N00/4430837727/ Music http://www.flickr.com/photos/12836528@N00/4464019859/ Temperature http://www.flickr.com/photos/58804416@N00/2618997594/ Create an experience

http://www.flickr.com/photos/11102586@N00/5013740872/ Can you smell it? http://www.flickr.com/photos/8997331@N04/5237447939/ Could you resist?

http://www.flickr.com/photos/48599100@N00/104318646/