Creativity Lab : Framing & Re-Framing

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  • FRAMING & REFRAMING A LOAF OF BREADTeam - 26785A CRASH COURSE ON CREATIVITY Venture Lab Stanford University

  • Team 26785Brijmohan JakhmolaAlejandra Gallo

    Fanny MoladMurali Vedula

    Sumera Rahil

  • A Simple Loaf of Bread!How many values can be added to it!!The values we find/imagine/add to something (anything), is directly related to who we are, to our formation and education, social and economic environment, etc.

  • For example, in our team we found that we can addA SOCIAL VALUEWe can use it as a social communication bridge!HOW?... Stamping a message on it an idea can get inside anyones home.

  • In the past, bread was stamped to indicate identificationIn the Middle Ages, throughout Europe, marking bread became obligatory. So a baker could be identified for better or worse, depending on the quality of his bread.

  • One of the different methods to stamp on bread: while baking

  • Creating value: bread a new social mediaLocal government or private companies can subsidize bakers by stamping their campaign messages, for example: eat healthier and be happy; Respect & enjoy our home Earth; demanding profit sharing with the consumer by lowering the prices of bread or with an NGO by donating a %.(# bread * $/contact) - $/stamp =can be worth millions

  • ONE LOAF OF BREAD.But take care! Dont over eat me.AND A CULTURAL VALUE

  • A renowned Bread!I am a famous ginger Bread man. People know me very well. As a bread I am so valuable that they can see me in different books, they bake me and then eat me. I am being made for every one!

  • I read to earn bread.The heading is self explanatory. Read in order to earn bread, the sole sustenance of life for millions of people. If you dont read, you dont have bread..thus you might as well consider yourself DEAD!

  • WITH A LOAF OF BREAD WE CAN ALSO CREATE AN ARTISTIC VALUE, BUILDING SCULPTURES.

    WE BUILT TWO SCULPTURES, USING A WHOLE LOAF OF BAGETTE BREAD FOR EACH (+ SEVERAL TOOTHPICKS).

  • This is Teddy Smiley

  • And this, a typical modern Urban Landscape

  • Our sculptures will be presented in an important exhibition, which has evaluated them in thousands of dollars each, thus creating a monetary valueBut this is not all

  • Here they are exhibited!!

  • And here we are, ready for the opening and very excited indeed!!

  • We can also add anENGENEERING VALUE

  • Bread Creating Histories

  • BREAD AS A METAPHORAnd last, but not leastMetaphor for feeling Miracle = Faith Gratitude (Hunger Games)RewardSatisfactionHappiness

  • Metaphor for SensesAroma wafting through the homeAroma at a bakers shopSoft touch of comfort from a soft rollHard crunch of a toastVisual of sensualitySound of a chewable breadBread dipped in a soup

  • Bread as a Status SymbolWell decorated, filled with herbs and grains and nuts rich flavorPlain white bread cannot afford moreStale bread take what you can getNo access to bread

  • Bread as CulturalPitaRotiChapathiNaanPastryPizza

  • Thank You Team - 26785

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