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Learn the best kept secrets to getting more Facebook fans.
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Creative Ways To Increase Your Facebook Fans
Facebook is the #2 most visited site on the web
500,000,000 users worldwide each month
57% female 47% maleFastest growing
demographic 35+
Facebook Stats Review
Do you have a Facebook Profile?
More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week
More than 3.5 million events created each month
More than 1.5 million local businesses have Facebook fan pages
Facebook Content Review
Do you have a Facebook Fan Page?
Tip #1 Add Facebook Like Box
Show how many fans you have and which of their friends like your page too
They can read recent posts from the Page
Users can like your page with one click, without needing to leave your website
Online Resources Like Box Social Plugin:
http://developers.facebook.com/docs/reference/plugins/like-box/
Tip #2 Promote Facebook With Email
Choose an email service like MailChimp that is integrated with the Like Button
Users can “like” your email newsletter article and it posts to their Facebook wall
Manually add the Facebook Button to the top of your email newsletters
Online Resources MailChimp: http://www.mailchimp.com Sharethis: http://www.sharethis.com Addthis: http://www.addthis.com
Do you have an email database service?
Tip #3 Add Links To Your Signature
Add social media links to your email signature line
Wisestamp offers over 15+ social channel links you can add
Give your customers an easy way to connect with you
Online Resources WiseStamp:
http://www.wisestamp.com/
Tip #4 PPC Ad & Landing Page Technique
“Your Song in a Movie” Contest on Facebook
Tip #5 Facebook Reveal Tab Landing Pages
Before the “like” After the “like”
Tip #6: Custom Facebook Apps
We developed Cincinnati Bell a “Love Libs” custom app where users could fill in the blanks and send friends a valentine message
1000’s of “Love Libs” were sent out and users had to visit the fan page to see the message
Tip #7: Sweepstakes Giveaway App
After the “like” they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem.
170k+ new fans, doubled their sales and helped to promote their new store.
Tip #8: Sweepstakes and Coupon App
After the “like” fans were presented a surprise coupon value: 10-20% or free shipping
1000’s of new fans Turned a standard coupon into something fun
Have you received a coupon on Facebook?
Tip #9: Creative Sweepstakes
Asked entrants to put together a “list” of what they would buy if they won the $500.
Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy.
Tip #10: Lucky Coupons
“Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000!
Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.
Tip #11: Sweepstakes With Coupon Offer
100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry
Encouraged users to interact with the fanpage and drove them to the store to buy products
Tip #12 Add Facebook Comment Feature
Allow users to like, comment and post your products to their Facebook wall.
Add the Facebook comment box to any web page for further engagement with your brand
Threadless organically built 100,000 fans with this method – word of mouth
Online Resources Threadless Ex.:
http://www.facebook.com/threadless?sk=app_116832620224
WME Ex.: http://www.facebook.com/webmediaexpert?v=app_392248091048&ref=ts
Tip #13 Link your Facebook To Twitter
You have 420 characters on the Facebook publisher and 140 on Twitter.
Facebook shortens your post and inserts a tiny URL back to your fan page.
Online ResourcesTwitter Link:
http://www.facebook.com/twitter/
Tip #14 Create Auto-responder salesman
Create an automated email marketing system that sends a special offer every 7 days to your email subscribers
Link it to a secret page on your website where they can make this purchase
Offer this to the “first 5 customers to respond” create a sense of urgency
Online ResourcesEmail:http://www.mailchimp.comEmail: http://www.aweber.com
Do you use email auto-responders?
Tip #15 Recruit Fans With Mobile Text
Users send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like your username” (without the quotes)
Ideal when addressing a live audience at an event, on the radio or TV
*Note this only works for Facebook users with a verified mobile device in his or her account
Tip #16 Advertise on Print Media
IHOP advertised their Facebook offer on the dining table inside their restaraunt
They offer a free order of “Rooty Tooty Fresh N’ Fruity” pancake breakfast when you like them on Facebook
Online ResourceIHOP Facebook Page:
http://www.facebook.com/IHOP?sk=app_4949752878
Tip #17 Offer E-Commerce
“Social Commerce” is the hot new term and many businesses are offering their products and services for sale on Facebook
Benefits: Customer stays on Facebook, can share their purchases with friends on their wall
Online Resources E-commerce Provider:
http://www.payvment.com Levis Ex.:
http://www.webmediaexpert.com/case-studies/twitter-marketing/levis/
Tip #18 Use the @ Tag
As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall.
Let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag.
Simply start typing the “@” symbol and the first few letters of your fan page name and it will appear from a drop-down menu to select
Tip #19 Autograph Other Walls Pages
When “liking” another fan page you can sign off with your signature with your Fan Page link
Much better than posting your Facebook URL which can display your entire banner ad cluttering up your friends wall
Takeaways
What product or service can you giveaway?
Do you have an email database to collect these leads?
How many leads would make this a success?
Keys to Success
Offer Unique Prizes – ask yourself would you like to win it?
Offer the losers a special discount offer for the same product or service just for playing
Be sure you are collecting leads through an email signup form
How Can Web Media Expert Help?
Create Custom Facebook Landing PagesCreate and Manage Facebook PPC CampaignsDesign, Setup and Manage Facebook ContestsOffer Training for Hootesuite, MailChimp, etc.Design and Setup Email Marketing Auto-RespondersCreation of a 12 Month Social Media Marketing PlanSocial Media Monthly Community Management –
includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc.
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel Web Media Expert LLC
http://www.WebMediaExpert.comPhone: 513-204-9324