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Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
INTRODUCTION TO TODAY
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
PRESENTERS:LAUREL PAPWORTHAn Online Communities Specialist and Australiaʼs leading Social Network Strategist. * educator in the presenting space (University of Sydney) * writer in the blog space (top 100 blogs) * strategist in the corporate space (major telecomms and media companies worldwide)
BRUCE MOYLENew Media Consultant and Developer with Joffre Street Productions and global leader (US, UK, NZ) in viral campaigns and podcast development.
CATHERINE GLEESONCatherine has been a Creative Director and Designer in new and emerging media since 1988. She has extensive experience in information design and visual communication from concept through development, including: physical cross-media installations, information architecture creation, user-experience application, casual game design, 2d animation, illustration, photography, and brand creation, development and extension.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
1.00- Lunch
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
1.00- Lunch
1.45 - BUILD AN SN - PRESENTATION - All
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
1.00- Lunch
1.45 - BUILD AN SN - PRESENTATION - All
2.15 - PROMOTION USING SOCIAL NETWORKS. Laurel Papworth
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
1.00- Lunch
1.45 - BUILD AN SN - PRESENTATION - All
2.15 - PROMOTION USING SOCIAL NETWORKS. Laurel Papworth
3.15 - EXERCISE: WILD-ABOUT-WIDGETS
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
1.00- Lunch
1.45 - BUILD AN SN - PRESENTATION - All
2.15 - PROMOTION USING SOCIAL NETWORKS. Laurel Papworth
3.15 - EXERCISE: WILD-ABOUT-WIDGETS
3.45– THE RIPPLE EFFECT - Catherine Gleeson
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
1.00- Lunch
1.45 - BUILD AN SN - PRESENTATION - All
2.15 - PROMOTION USING SOCIAL NETWORKS. Laurel Papworth
3.15 - EXERCISE: WILD-ABOUT-WIDGETS
3.45– THE RIPPLE EFFECT - Catherine Gleeson
4.15 – EPILOGUE Q/A.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TODAYS AGENDA
9.15 – ARRIVAL and SURVEY
9.30 – INTRODUCTION TO DAY (+UPLOAD) - Gary Hayes
10.00 – SELF PUBLISHING - Bruce Moyle
10.50 - Morning Tea
11.05 - DEMO: UPLOAD-MANIA
11.15 – THE PORTALS - Gary Hayes
12.00 - ANATOMY OF SOCIAL NETWORKS? Laurel Papworth
12.50 - EXERCISE: BUILD AN SN - All
1.00- Lunch
1.45 - BUILD AN SN - PRESENTATION - All
2.15 - PROMOTION USING SOCIAL NETWORKS. Laurel Papworth
3.15 - EXERCISE: WILD-ABOUT-WIDGETS
3.45– THE RIPPLE EFFECT - Catherine Gleeson
4.15 – EPILOGUE Q/A.
5.00 - CLOSE
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Service provider, content producer, strategist, director, web 2.0 ‘generator’
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Service provider, content producer, strategist, director, web 2.0 ‘generator’•Interactive and Broadband TV - BBC 8 years
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Service provider, content producer, strategist, director, web 2.0 ‘generator’•Interactive and Broadband TV - BBC 8 years•Personalisation / standards - TV-Anytime, MPEG
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Service provider, content producer, strategist, director, web 2.0 ‘generator’•Interactive and Broadband TV - BBC 8 years•Personalisation / standards - TV-Anytime, MPEG•Advanced Media - LAMP
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Service provider, content producer, strategist, director, web 2.0 ‘generator’•Interactive and Broadband TV - BBC 8 years•Personalisation / standards - TV-Anytime, MPEG•Advanced Media - LAMP•Virtual World Creator
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary recent created ‘social’ environments
ABC Island Deakin Arts Island Thursday’s Fictions
BigPond Telstra Fortune 100s AFTRS/Cog/Others
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
WHAT WE ARE HERE TO DO?PERSPECTIVES ON THE
SHARING, CO-CREATIVE WEB
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Happiness comes from Agency
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Happiness comes from Agency
1) Satisfying work
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Happiness comes from Agency
1) Satisfying work2) Experience of being good at something
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Happiness comes from Agency
1) Satisfying work2) Experience of being good at something3) Time spent with people we like
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Happiness comes from Agency
1) Satisfying work2) Experience of being good at something3) Time spent with people we like4) The chance to be part of something bigger than ourselves
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Happiness comes from Agency
1) Satisfying work2) Experience of being good at something3) Time spent with people we like4) The chance to be part of something bigger than ourselves
Games, social networks and particularly customisable games gives you the above better than anything else. Jane McGonigal
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Community Created Content (CCC)
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Community Created Content (CCC)84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Community Created Content (CCC)84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video
Community Consumed Media
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Community Created Content (CCC)84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video
Community Consumed Media83% in Australia and 88% in New Zealand
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Community Created Content (CCC)84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video
Community Consumed Media83% in Australia and 88% in New Zealand
Community Consumed Video
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Community Created Content (CCC)84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video
Community Consumed Media83% in Australia and 88% in New Zealand
Community Consumed VideoAround 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Community Created Content (CCC)84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video
Community Consumed Media83% in Australia and 88% in New Zealand
Community Consumed VideoAround 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content.
CONSUMER GENERATED MEDIA: EVOLUTION OR REVOLUTION? Nielsen 26 February 2008
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE BIGGEST TRANSITION IN
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE BIGGEST TRANSITION IN MEDIA SINCE MEDIA BEGAN
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE BIGGEST TRANSITION IN MEDIA SINCE MEDIA BEGANScheduled local >> Global On-Demand
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE BIGGEST TRANSITION IN MEDIA SINCE MEDIA BEGANScheduled local >> Global On-Demand
Scarcity of distribution >> Democratisation
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE BIGGEST TRANSITION IN MEDIA SINCE MEDIA BEGANScheduled local >> Global On-Demand
Scarcity of distribution >> DemocratisationLinear >> Compelling Cross-Media
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE BIGGEST TRANSITION IN MEDIA SINCE MEDIA BEGANScheduled local >> Global On-Demand
Scarcity of distribution >> DemocratisationLinear >> Compelling Cross-Media
Hardly connected >> Immersed Social Networks
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
“The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet's billion or so personal computers. Better yet, most people carry their mobile with them everywhere—something that cannot be said of television or computers.” Economist 2007
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
WORLD OF WORDS OF WEB 2.0
There are currently about 125M blogs. 275,000 new blogs are being created everyday
In Asia, 3,733,783,474 people are online. This is 56.5% of the world population but most of the control of Web 2.0 actually originates from the United States, 334,659,631 people go on the internet - roughly 5.1% of the entire population.
Web 2.0 is the marketplace and playground for SEO practices.
Viral, word-of-mouth and guerilla marketing.
Roughly 10 percent of the world’s population - that is 627 million people, have shopped online at least once (2005)
Funny, sexy, or pyrotechnic on YouTube for example you’re bound to get at least a thousand hits.
Digging an item on DIGG.com puts it out there for other to find.
Social networks - 100m MySpace, 75m Facebook and 100m’s more
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Being Open and Interoperable
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Being Open and Interoperable
•2006 - Internet surfing more popular than TV channel hopping. Google, UK
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Being Open and Interoperable
•2006 - Internet surfing more popular than TV channel hopping. Google, UK •Video content on the open internet is vastly outstripping any prior platform for video distribution.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Being Open and Interoperable
•2006 - Internet surfing more popular than TV channel hopping. Google, UK •Video content on the open internet is vastly outstripping any prior platform for video distribution.•Jan 08 - YouTube 'more popular than TV' - YouTube's US share of internet visits leapt to 0.73% during January 2008 now bigger than all US TV network websites combined. Hitwise
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Being Open and Interoperable
•2006 - Internet surfing more popular than TV channel hopping. Google, UK •Video content on the open internet is vastly outstripping any prior platform for video distribution.•Jan 08 - YouTube 'more popular than TV' - YouTube's US share of internet visits leapt to 0.73% during January 2008 now bigger than all US TV network websites combined. Hitwise•9th Jan 08 - Internet Television And The Need For Open Standards: Open Internet Television - Internet TV - Windows Media Centre, Apple TV and other IPTV DOA
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
The Social Interface
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
MEDIA NETWORKS
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
JUNE 2000 - 405 the movie launched
10/4/2000 - USAToday, in this weekend's Life section, has dubbed 405 as the most viewed internet movie in history.
6/11/2000 - 405themovie.com has received 17,000 visitors. This is 100,000 page view hits and 500,000 hits - counting pages, images and downloads. The movie itself has been downloaded 12,000 times. Thanks and keep spreading the word.
3/11/2000 - 405 has swept all of the Ifilm Movie Awards for which it was nominated. The awards won were Best Picture, Best Director-Live Action, and Best Film Under 3-Minutes. Thanks to all of you in the on-line community who voted.
2/22/2001 Bruce and Jeremy participated in a panel discussion, 405 The Movie, A Case Study, at the South by Southwest Film Festival this weekend. This Austin Texas film and music festival is fast becoming one of the premiere annual events on the festival circuit. 2/15/2001 - HBO and the US Comedy Arts Festival have nominated 405 for Best Live Action Comedy. The nomination is in the Best of the Web category. The festival is held in Aspen, Colorado.
8/10/2001 - 405 has surpassed the six million views in one year
What sort of computers did you use?Dual Celeron 300 mhz dual processors (overclocked to 450 mhz), 384 MB ram, 24 gig storage, DPS PerceptionPentium II 450 mhz processor, 512 MB of ram, 4 gig storagePentium III 500 mhz processor, 256 MB of ram, 24 gig storage, DPS Perception How long did this movie take to make?The entire production took about 3 1/2 months. We shot all the footage on a weekend and did an hour of pick-ups a few weeks later. All of the post production and visual effects were done after working at our day jobs in the late night hours and on weekends.
What kind of training do you have? Did you have to go to school to learn this?We are both self taught in the realm of visual effects. Bruce has spent the last 5 years in the industry and Jeremy the last 3. Jeremy has a degree in film production from California State University of Long Beach and Bruce studied Industrial Design at the University of Kansas.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
TRIGGER STREET ANATOMY
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Trigger Street Productions is an entertainment production company formed by Kevin Spacey in 1997. Its credits include Beyond the Sea, The United States of Leland and The Big Kahuna on screen, as well as stage productions of The Iceman Cometh and Cobb.
TriggerStreet.com, originally the URL for the company's online presence, was in 2002 relaunched as an online community for unrepresented screenwriters and short film directors (sponsored by Budweiser) and proved immensely popular in its first few years, with hundred of thousands of online users uploading their work, reviewing work by their peers and participating in online competitions and short film festivals. TriggerStreet.com was developed and launched by Spacey's business partner Dana Brunetti.
The name "Trigger Street" is a reference to an actual street in Spacey's boyhood home of Chatsworth, where Roy Rogers and Dale Evans (and Roy's horse Trigger) had their ranch. Spacey and his childhood friends dreamed of opening a neighborhood theater where they could stage their own "Trigger Street" productions.
Trigger Street Productions is an entertainment production company formed by Kevin Spacey in 1997. Its credits include Beyond the Sea, The United States of Leland and The Big Kahuna on screen, as well as stage productions of The Iceman Cometh and Cobb.
TriggerStreet.com, originally the URL for the company's online presence, was in 2002 relaunched as an online community for unrepresented screenwriters and short film directors (sponsored by Budweiser) and proved immensely popular in its first few years, with hundred of thousands of online users uploading their work, reviewing work by their peers and participating in online competitions and short film festivals. TriggerStreet.com was developed and launched by Spacey's business partner Dana Brunetti.
The name "Trigger Street" is a reference to an actual street in Spacey's boyhood home of Chatsworth, where Roy Rogers and Dale Evans (and Roy's horse Trigger) had their ranch. Spacey and his childhood friends dreamed of opening a neighborhood theater where they could stage their own "Trigger Street" productions.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
3D SOCIAL NETWORK
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
there.com 0.8m
Habbo Hotel 8m
Kaneva
Second Life 1.2m
Stardoll 12m Nicktropolis 5.5m
Webkinz 3.8m
SimsOnline
Club Penguin 4m
NeoPets 30m
Mattel Barbie 2.75m (2mts)
A few commercial Social Virtual Worlds
SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 9.2m, Gaia Online 3.5m, Disney VMK 1.8m etc etc
Sony Home PS3
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life LatestOverall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life LatestOverall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life LatestOverall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life LatestOverall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user * Teen grid: 24.67 hours per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user * Teen grid: 24.67 hours per user
* Uganda: avg 89.4 hrs per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user * Teen grid: 24.67 hours per user
* Uganda: avg 89.4 hrs per user* Russia: avg 79.24 hrs per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user * Teen grid: 24.67 hours per user
* Uganda: avg 89.4 hrs per user* Russia: avg 79.24 hrs per user* Bahamas: avg 78.09 hrs per user
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user * Teen grid: 24.67 hours per user
* Uganda: avg 89.4 hrs per user* Russia: avg 79.24 hrs per user* Bahamas: avg 78.09 hrs per user
April's Lindex activity was US$8,653,125 in April 08
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Second Life Latest
Females spent nearly twice as long online in Second Life as the boys
* 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user * Teen grid: 24.67 hours per user
* Uganda: avg 89.4 hrs per user* Russia: avg 79.24 hrs per user* Bahamas: avg 78.09 hrs per user
April's Lindex activity was US$8,653,125 in April 08
55 percent watch far less television since becoming active in Virtual Worlds
Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008
Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March
83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Stickiness of Social Virtual Worlds: simply more and more people spending more and more time
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Stickiness of Social Virtual Worlds: simply more and more people spending more and more time
Second Life (creation around 30% of time) active monthly participants around 900 000 are in-world between 42 to 58 hours per month.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Stickiness of Social Virtual Worlds: simply more and more people spending more and more time
Second Life (creation around 30% of time) active monthly participants around 900 000 are in-world between 42 to 58 hours per month.
Compare with (source MediaGuardian):
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Stickiness of Social Virtual Worlds: simply more and more people spending more and more time
Second Life (creation around 30% of time) active monthly participants around 900 000 are in-world between 42 to 58 hours per month.
Compare with (source MediaGuardian): - Facebook’s 75 million users on for just 4 hours per month.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Stickiness of Social Virtual Worlds: simply more and more people spending more and more time
Second Life (creation around 30% of time) active monthly participants around 900 000 are in-world between 42 to 58 hours per month.
Compare with (source MediaGuardian): - Facebook’s 75 million users on for just 4 hours per month.- 132 million Americans watching YouTube but they just watch 5 minutes per day, or 2.5 hours per month.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Stickiness of Social Virtual Worlds: simply more and more people spending more and more time
Second Life (creation around 30% of time) active monthly participants around 900 000 are in-world between 42 to 58 hours per month.
Compare with (source MediaGuardian): - Facebook’s 75 million users on for just 4 hours per month.- 132 million Americans watching YouTube but they just watch 5 minutes per day, or 2.5 hours per month.- TV watching is irrelevant to generation c and already in the UK for all generations, more time is spent online than in front of TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Stickiness of Social Virtual Worlds: simply more and more people spending more and more time
Second Life (creation around 30% of time) active monthly participants around 900 000 are in-world between 42 to 58 hours per month.
Compare with (source MediaGuardian): - Facebook’s 75 million users on for just 4 hours per month.- 132 million Americans watching YouTube but they just watch 5 minutes per day, or 2.5 hours per month.- TV watching is irrelevant to generation c and already in the UK for all generations, more time is spent online than in front of TV
“Second Life has the highest rates of loyalty and 'stickiness' of any social network with active inhabitants (900k) 50 hours per month”
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Be A Part of the Conversation, Community and Co-CreateItʼs not about artificial interactivity its one-to-one relationships
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
CYWORLD IN SOUTH KOREA
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
CYWORLD IN SOUTH KOREA22 million subscribers - 43% of TOTAL population
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
CYWORLD IN SOUTH KOREA22 million subscribers - 43% of TOTAL population96% of 20-29 year olds use Cyworld regularly
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
CYWORLD IN SOUTH KOREA22 million subscribers - 43% of TOTAL population96% of 20-29 year olds use Cyworld regularly20 billion monthly page views and 22 mill monthly unique visitors
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
CYWORLD IN SOUTH KOREA22 million subscribers - 43% of TOTAL population96% of 20-29 year olds use Cyworld regularly20 billion monthly page views and 22 mill monthly unique visitors$300 000 in sales of digital items daily
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
CYWORLD IN SOUTH KOREA22 million subscribers - 43% of TOTAL population96% of 20-29 year olds use Cyworld regularly20 billion monthly page views and 22 mill monthly unique visitors$300 000 in sales of digital items daily100 000 video uploads daily
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Asia is around 50 % of market
Perfect World, China – Item sales only. IPO in China and Taiwan and US – 3 years old worth 1.5 billion
Fantasy Westward Journey, China. Claim 12 mill, 6 mill active, very active – has 1 million simultaneous every day!
CYWORLD IN SOUTH KOREA22 million subscribers - 43% of TOTAL population96% of 20-29 year olds use Cyworld regularly20 billion monthly page views and 22 mill monthly unique visitors$300 000 in sales of digital items daily100 000 video uploads daily210 million songs sold, currently 6 mill per month
The Asian Influence
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Mirror World
Metaplace
TwinityMultiverse
Open CroquetVastpark Openlife
HiPiHi
Tools for inhabitants “roll your own” Social Virtual Worlds
There and Second Life options
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE REAL WORLD, VIRTUAL WORLD MASH-UP - TOURISM
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE REAL WORLD, VIRTUAL WORLD MASH-UP - NATIONAL IDENTITY
nakama
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
THE REAL WORLD, VIRTUAL WORLD MASH-UP - BUSINESS / PRESENTATION
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Cross Reality TV
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
The Cross Reality Perfect Storm
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
The Cross Reality Perfect Storm
1 Games of TV/Film‘foundations set
& learning”
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
The Cross Reality Perfect Storm
2 Virtual Worlds (customisable)‘exponential growth
and external integration’
1 Games of TV/Film‘foundations set
& learning”
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
The Cross Reality Perfect Storm
3 Audience Behaviour‘real time, simultaneous
bband web & TV”
2 Virtual Worlds (customisable)‘exponential growth
and external integration’
1 Games of TV/Film‘foundations set
& learning”
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
The Cross Reality Perfect Storm
3 Audience Behaviour‘real time, simultaneous
bband web & TV”
4 TV & Film‘live reality TV becoming
game-like & fantasy’
2 Virtual Worlds (customisable)‘exponential growth
and external integration’
1 Games of TV/Film‘foundations set
& learning”
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Inhabited TV”Inhabited TV involves the public deployment of collaborative virtual environments (CVEs) so that on-
line audiences can participate in TV shows within shared virtual worlds.” BBC R&D 1996
The experiment ran in parallel to the BBC television series The Net. After each TV program, its viewers were invited to become inhabitants in a virtual world whose design mirrored its theme and where they could engage in various events such as debates between performers (e.g., between the author Douglas Adams and BT’s Peter Cochrane) and playing with interactive objects (e.g., a bouncy castle). Over 2300 people registered to become inhabitants of The Mirror.
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
SOCIAL NETWORK COMMISSIONING
CHALLENGE
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania
Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project [email protected] [email protected] - blogs lamp.edu.au & www.personalizemedia.com
Creating Online Buzz, Growing CommunitiesLAMP Insight Tasmania