In my music magazine questionnaire I asked the audience which font they would be

appealed by for the mast-head on the front cover of the magazine. I used the results

from my questionnaire to create my mast-head. The majority of respondents voted for

coalition typeface, with 16 votes, which is 53% of the audience. I included this font

on my questionnaire because it was bold and appealing. However, people made comments

saying I could adapt the font to strengthen my corporate identity. I considered this

suggestion as this would satisfy my target audience and there my music magazine will

attract a wider audience.

I created my mast-head on Photoshop was it is an artistic and graphic program which

enables me to produce a professional mast-head. I changed the size of the page to A4

so I could create my mast-head in proportion to the size my magazine will be. A4 is

the standard formatting for a music magazine; therefore I will unchallenge this

convention because this is what the audience are attracted by. I used

the horizontal type tool to type in the name of my music magazine. I

also changed the colour of the typeface to red by using the paint

palette. This was the base of my production. I was inspired by the red

mast-head as this is what attracted me when I saw the rolling stone

magazine. Furthermore, in my questionnaire analysis, this is one of the

colours the users selected alongside white, black and yellow.

I positioned the mast-head on top of the page because it unchallenged the conventions

by having the left third aligned which relates to efficient eye-flow. I

used the paint tool to made adaptations to the font which will make the

typeface unique for my music magazine. I upload the angryblue brush to add

emphasis to the mast-head. I decided to this because it would attract my target

audience and it will add vibrant and personality to my font. The idea of corporate

identity integrates the look and feel of designs and

communications, along with the corporation's behaviour. I

selected black from the paint palette tool to highlight

the typeface so consumers could recognise the name of the

magazine. It is significant that I used a sans-serif font because it makes the clear

and more legible for the reader, therefore the audience will memorise the brand.

I also used the line tool to add scratches to the typeface to make the corporate

identity of my branding powerful. I added a subtle white fade effect on the typeface

by changing the opacity to 40% which meant this would not affect the communication or

distract attention away from my music magazine front cover. This will make the

branding recognisable as I will use limited typefaces and colour scheme.

I have intentionally used my house colours in

my masthead so that the audience are familiar

with the colour scheme for black n’ white. I

challenged the conventions by selecting a red

font which contrasts the name of my mast-head.

I took this risk as this would attract a wider

audience and appeal to customers instantly.

Created by Rita Sharma at St Marylebone School 2010