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NAMLE Conference Presentation, Detroit, 2009
Creating Digital Exhibits for Critical Inquiry of Media Representations
Richard Beach, 2009 NAMLE
Google Docs version of handout: http://tinyurl.com/kk6zky
Objectives Infer patterns in media images and video
Flickr, Google Images, YouTube, digital maps Mount exhibit as museum curators
Construct own media collages Flickr, VoiceThread, YouTube, iMovie,WMM, Web
Poster Wizard, Gliffy Reflect on how media texts are constructed:
“Production, representation, distribution, reception, and socialization” Paul Prior
Theories: Making connections Situated Cognition Studies: James Gee:
humans—like connectionist computers—look for patterns in the elements of their experiences in the world and, as they have more and more experiences, find deeper and more subtle patterns, patterns that help predict what might happen in the future when they act to accomplish goals.
Stephen Downes: Connectivism learning theory We need to look at networks, not as physical
systems, but as semantical constructs, where the organization of links is determined as much by similarity and salience than by raw, epistemologically neutral, forces of nature. Knowledge is a network phenomenon, to “know” something is to be organized in a certain way, to exhibit patterns of connectivity. To “learn” is to acquire certain patterns. This is as true for a community as it is for an individual.
Collecting images/videos
Flickr, Google Images, YouTube, etc. Identifying key terms/categories Search strategies: Uses of tags
“attentive noticing”/“informed seeing” tagging
Flickr badges (html or Flash collages to post on a blog or
wiki) http://www.flickr.com/badge.gne Harry Potter:
Digital collages/scrapbooks Shutterfly Studio Smilebox Clipmarks Plum Tabblo Ulead Photo Express My Scrapbook 2 (Windows only) HP Creative Scrapbook Assistant (Mac and Windows)
Jeff Rice: Digital Detroit: Digital tagging of spaces in Detroit By imagining the urban environment as one of
encounter rather than fixed place, we can begin to conceptualize a city like Detroit as a network.
My call is for a plan of information tagging, where residents, working in digital spaces, reimagine the city through their own conceptualization and actualization of tags. In place of tagging the bypass or the stop sign with graffiti, they tag the city itself as an encountered name or moment within a digital, interconnected space
Jeff Rice: Digital Detroit: Digital tagging of spaces in Detroit Imagine, then, the city as a network of tags.
Residents, who tag themselves simultaneously as writers or non-writers, mark the city through memory maps, weblogs, delicious tags, and other related tools in order to reconstruct the city's sense of urbanity as a digital experience. The tagging generates a number of assembled taxonomies, some recognizable, many not. Through the assemblages, we find new Detroits to engage. We find new Detroits emerging out of our own discursive constructions. This reworking is social in ways capital investment has failed to generate.
Decontextualizing or defamiliarizing images
Decontextualizing or defamiliarizing images
Parodying/Altering/Remixing of Images TinEye: reverse image search engine
Parodying/Altering/Remixing of Images
Remix America: Remixed videos Adbusters My Pop Studio: Magazines
Collect videos on YouTube Search topics: Select images or videos: Hollywood representations of teachers Inductively define patterns/deviations School of Rock: provocateur Dead Poet’s Society/History Boys: deviant Dangerous Minds/Freedom Writers: savior Half Nelson: relationship with students
Comment/annotate
VoiceThread: add oral or written comments to slideshows
VoiceThread resources VideoAnt: add written
annotations to specific points in a video
Remix: Copyright
“Transformational” fair use of images/videos
Center for Social Media: Video: Remix & Fair Use: Best Practices for Online Video
Autobiographical connections childhood photos or video: artifacts,
events, places, family members, places Agnes Varda, The Beaches of Agnes
(2008) American Memory Project Family tree/heritage projects:
MyHeritage Geni
Representations of Race Power of white hegemony in film/media
Predominating control/portrayal of whites
People of color not shown as subservient and not engaging in “human”/complex practices
Chinese Hollywood Black People on YouTube
Construction of Femininity
“Beauty industry”: appearance, slimness, or attractiveness as central to identity http://www.bodyimagesite.comhttp://www.edap.org/media1.htmlhttp://www.aap.org/advocacy/hogan599.htm
Kasi Williamson: Representations of feminism in the media
Jennifer Budenski: The New Cult of True Womanhood: the Monolith of Disney’s Princess
Representations: Masculinity Traditional masculinity: aggression,
competition, domination as portrayed in men’s magazines http://www.theory.org.uk/mensmags.htm
http://www.theory.org.uk/ctr-rol5.htm Matthew Ferrari, FlowTV: Mixed Martial
Arts’ Burgeoning Wild Kingdom
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Representation of Class People’s desire to be perceived as
“middle class” by adopting class markers of dress, language, social practices
PBS: People Like Us Representations of “working-class”
“White trash” Center for the Study of Working Class
Life
Teachers in films Caretakers, saviors, drillmaster, keepers
of wisdom, facilitator/guide-on-the-side, technician, agent of social change, or underpaid unionist.
YouTube collection Up the Down Staircase, Dead Poet’s
Society, Dangerous Minds, Good Will Hunting, Finding Forrester, The History Boys, Freedom Writers, The Wire
Students
Reality TV Ivy: Spoof on RTV: college
students
Representation of urban vs. suburban vs. rural worlds Urban worlds as dangerous, crime-ridden, poor
http://www.newmediastudies.com/art/city-med.htm Suburbia as bucolic, safe escape from urban world
or as shallow, conformist, uniform “cooker cutter” world
Rural worlds: news stories focus on crime few stories dealt with issues of agriculture,
despite the loss of jobs, and the decline of family farming
Gina Nelson: Homelessness
Connecting the Dots between Systems
Analyze how systems serve to each other to protect the status quo Government, military, school, justice,
business, media/entertainment, health care, transportation
How media functions to represent/perpetuate these systems
Mark Lombardi: Maps Osama bin Laden support
Food industry
Agri-business/corn lobby <-->campaign donations <--> government farm policies <--> Manufactured food <--> advertising <--> High fat food <--> obesity <--> health-care costs
Documentary: Food, Inc.
Michael Pollan I think Obama gets the issues. He's a great
dot connector. He connects the dots between the way we grow food and the health care crisis and the climate change crisis and the energy crisis. He understands that and he's spoken about that eloquently. The question is how much political capital he is going to put into changing the system.
Obesity <--> Health care <--> advertising
CDC: 36% of black Americans, 29% of Hispanics, and 24% of whites are obese.
Medical costs of obesity could have risen to $147 billion per year by 2008.
Children see 7600 food commercials a year; 35% and 45% of commercials are for food. Almost all advertised food is unhealthy.
“African Americans are consistently exposed to food promotion and distribution patterns with relatively greater potential adverse health effects than are Whites.” American Journal of Public Health
Connecting the dots: Health care reform Insurance/pharmaceutical corporations
(50 million ad campaign) lobbying Congress campaign donations bills without “public” options- competition cost of running for reelection high cost of TV advertising McCain/Feingold campaign finance “reform” (no free TV ads) TV networks lobbying
Reducing Future Campaign Costs: Web Campaigning Movement away from reliance primarily on
expensive TV ads Strategies for effective uses of online
campaigning Engagement of younger voters in campaigns Media literary: analyzing/producing online
political ads Frank Baker, Political Campaigns and Political
Advertising, Greenwood Press