Embed Size (px)
DESCRIPTION
A high level presentation given in November to CHESPRA walking through marketing your k-12 school district, web user expectations and creating a social media strategy.
Citation preview
CREATING CONVERSATIONTHE IMAGE GROUP / HOLLAND MI
LAYNE FULLER - ACCOUNT MANAGERPAUL HART - WEB CREATIVE DIRECTOR
MATT SCHLIENTZ - PARTNER
INTRODUCTIONS
MATT SCHLIENTZ
@mattschlientz facebook.com/mattschlientzmattschlientz.com
PAUL HART
delicious.com/pablohart
(screenshot) (screenshot)
flickr.com/hartville@pablohart
LAYNE FULLER
tumblr.com/laynefuller@laynefuller linkedin.com/laynefuller
www.imagegroup.com
(screenshot) (screenshot)
@imagegroup
imagegroup.com/blog flickr.com/imagegroup vimeo.com/imagegroup
THE IMAGE GROUP
AGENDA
1. Marketing and branding2. Understanding your audience3. Social media for marketing and branding4. Creating a social media strategy
BHAGs
Advanced Placement
Charter Schools
Dual Enrollment
Home Schooling
Inter-district Schools of Choice
Magnet Programs
No Child Left Behind
K-12 EDU MARKETPLACE
Private Scholarships
Private Schools
Tuition Tax Credit
Virtual Learning
Voucher Programs
Teachers
Tax Dollars
K-12 EDU MARKETPLACE
CLUTTER & NOISE
MARKETING MESSAGES/YEAR
1,000,000
MARKETING MESSAGES/DAY
3,000
MARKETING MESSAGES AT THE SUPERMARKET
10,000
TV COMMERCIALS PER YEAR
20,000
NEWSPAPER ADS PER ISSUE
00+1
EXPLOSION OF CHOICES Consumers are now overloaded with options.
1970 Today
Magazines 300 800
New Book Titles 40,000 80,000
T.V. Channels 3 118.6*
Radio Stations 7,000 16,000
New Movies 260 450
Different Types of Running Shoes
5 285
Internet Users and Websites 01 billion internet users 162 million websites
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
..........................................................................................
...........................................................................................
...........................................................................................
..........................................................................................
...........................................................................................
..........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
...........................................................................................
3,000 PER DAY
your ad is here
3,000 PER DAY
your ad is here
CLUTTER & NOISE
Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency
IDEAS ACCEPTED AFTER 6X
62%
FORGET AFTER A DAY
25%
FORGET AFTER 7 DAYS
97%
POWER OF REPETITIONMax Sutherland & Alice K. Sylvester, Advertising and the Mind of the Consumer, (Allen & Unwin, 2000) pages 6-9
1926 BRAND LEADERS
www.secondwindonline.com
BRAND LEADERS
2008
Source: Anthony P. Mikes and Second Wind Ltd.
SOUP
SOFT DRINK
CANNED FRUIT
FILM
APPLIANCES
TIRES
CRACKERS
CHEWING GUM
www.secondwindonline.com
2008 BRAND LEADERS
BRAND LEADERS
2008
Source: Anthony P. Mikes and Second Wind Ltd.
SOUP
SOFT DRINK
CANNED FRUIT
FILM
APPLIANCES
TIRES
CRACKERS
CHEWING GUM
NEW JOB TITLE
• Senior Vice President of Marketing
• Brand Manager
• Cultural Anthropologist
• Customer Advocate
• Change Agent
• Director of Listening
• Conversation Facilitation Officer
SURVIVAL
SURVIVAL
• How are you going to be heard?
• How are you going to get noticed?
• How are you going to stay ahead of your competition?
• How are you going to grow in mindshare and market share?
SURVIVAL
• Prepare a plan
• Listen to your customers
• Respond in calculated and progressive ways
• Show up and go on offense with your game plan
• Enjoy the journey
MARKETING BACKGROUND
Conduct Business Review1
Identify Challenges & Opportunities2
MARKETING PLAN
Establish Objectives3
Determine Target Markets & Marketing Objectives4
Set Plan Strategies – Positioning & Marketing5
Analyze Communication Goals 6
Define Tactical Marketing Mix Tools7
Create Marketing Plan Budget & Calendar8
MARKETING EXECUTION Execute9
MARKETING EVALUATION Evaluate10
10-STEP MARKETING PLANRoman G. Hiebing JR, Scott W. Cooper, The One-Day Marketing Plan, (NTC Business Books, 1992)
“THINK BIG,STAY FOCUSED,
NEVER, NEVER QUIT”
MARKETING DEFINITION
AGENDA
1. Marketing and branding2. Understanding your audience3. Social media for marketing and branding4. Creating a social media strategy
THE GEN-X PARENT
— NEIL HOWE & WILLIAM STRAUSS
“OVER THE PAST DECADE, GEN-XERS HAVE BEEN TAKING OVER FROM BOOMERS AS THE MAJORITY OF K-12 PARENTS.
GEN-X PARENTS AND BOOMER PARENTS BELONG TO TWO NEIGHBORING GENERATIONS, EACH POSSESSING THEIR OWN LOCATION IN HISTORY AND THEIR OWN PEER PERSONALITY.
Millennials & K-12 Schools: Educational Strategies for a New Generation
THEY’RE NOT BOOMERS
• Personally attached, protective and directive of their children.
• Oriented toward their kids when voting and volunteering.
• Less trusting of educators and less idealistic about education.
• Sensitive to prices and more insistent on choice.
• Less patient and respectful as problem solvers.
Millennials & K-12 Schools: Educational Strategies for a New Generation
HELICOPTER MOM
ABC News, 20/20, August 2009http://www.youtube.com/watch?v=n-hz9juzdTM
ACTION STEPS
1. Assume no trust.
2. Stress accountability and contribution.
3. Offer data, standards, transparency, and ROI.
4. Offer real-time service.
5. Enable parent choice.
6. Prepare for the modular “opt-out” consumer.
Millennials & K-12 Schools: Educational Strategies for a New Generation
— NEIL HOWE & WILLIAM STRAUSS
“IN THIS ERA OF ACCOUNTABILITY, K-12 LEADERS NEED TO FACE UP TO THE RISING TIDE OF GEN-X PARENTS.
SCHOOLS THAT FIGURE IT OUT, COLLECT THE RIGHT DATA, AND MARKET THEMSELVES INTELLIGENTLY TO THIS NEW GENERATION OF PARENTS WILL BE ABLE TO BRAND THEMSELVES FOR SUCCESS IN THE DECADES AHEAD.”
Millennials & K-12 Schools: Educational Strategies for a New Generation
GEN-Y
“Millennials”
GEN-Y
HONOR THY AUDIENCE
IT’S NOT ABOUT YOU.
A
B
Friend
Online
Visit
Pass It On
COMMUNICATION CYCLE
—KATHY SIERRAGAME DEVELOPER AND AUTHOR
DON’T ASK HOW YOU CAN GET MORE TRAFFIC
WORRY ABOUT HOW TO MAKE THE USER EXPERIENCE GOOD.
“Delightful!”
Provider
You User
Consumer
Attract Inform Invoke
GO
“Delightful!”
Brochure
WEB 1.0
“Brochure-ware”
NewsNews
Googlehttp://www.sitename.com/
Page Title
Logo
© School Name 1-800-555-1212 | Sitemap | Privacy Policy | Contact Us
About Us | Academics | Admissions | Schools | Athletics
Image
Registration Day August 20, 2009
Lorem Ipsum >
Lorem ipsum sit amet,
consectetuer adipiscing elit, sed
diam nonummy.
Read More >
Lorem ipsum dolor sit,
consectetuer adipiscing
elit, sed diam nonummy
nibh euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
Read More >
Home | News | Employment | Contact Us
Join Us! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Read More >
Image
Dolor Sit Amet >
Lorem ipsum sit amet,
consectetuer adipiscing elit
adipiscing elit, sed diam
nonummy.
Read More >
Image
Consectetuer Elit >
Lorem ipsum sit amet,
consectetuer adipiscing elit,
sed diam consectetuer
adipiscing elit nonummy.
Read More >
Lorem Ipsum Dolor Sit
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam.
I Want To...
Apply
Visit a school
Explore academics
Learn about scholarships
Find a teacher
Sign up for classes
Image
Read More >
WEB 2.0
NewsNews
Googlehttp://www.sitename.com/
Page Title
Logo
© School Name 1-800-555-1212 | Sitemap | Privacy Policy | Contact Us
About Us | Academics | Admissions | Schools | Athletics
Image
Registration Day August 20, 2009
Lorem Ipsum >
Lorem ipsum sit amet,
consectetuer adipiscing elit, sed
diam nonummy.
Read More >
Lorem ipsum dolor sit,
consectetuer adipiscing
elit, sed diam nonummy
nibh euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
Read More >
Home | News | Employment | Contact Us
Join Us! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Read More >
Image
Dolor Sit Amet >
Lorem ipsum sit amet,
consectetuer adipiscing elit
adipiscing elit, sed diam
nonummy.
Read More >
Image
Consectetuer Elit >
Lorem ipsum sit amet,
consectetuer adipiscing elit,
sed diam consectetuer
adipiscing elit nonummy.
Read More >
Lorem Ipsum Dolor Sit
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam.
I Want To...
Apply
Visit a school
Explore academics
Learn about scholarships
Find a teacher
Sign up for classes
Image
Read More >
BREAK
AGENDA
1. Marketing and branding2. Understanding your audience3. Social media for marketing and branding4. Creating a social media strategy
LET’S TALK SOCIAL MEDIA
Your experiences with social mediaWhy you should care about social media
Tools and best practices
SURVEY RESULTS
and the surveysays...
0
4
8
11
15
Ning Blog Twitter Flickr YouTube LinkedIn Facebook
CHESPRA SOCIAL MEDIA EXPERIENCE
Never I think I've signed upMonthly Use it weeklyUse it daily
CHESPRA Survey, ©TheImageGroup, November 2009
47% USE FACEBOOK DAILYCHESPRA Survey, ©TheImageGroup, November 2009
53% NEVER USE TWITTERCHESPRA Survey, ©TheImageGroup, November 2009
93% NEVER USE NINGCHESPRA Survey, ©TheImageGroup, November 2009
67% NEVER USE A BLOGCHESPRA Survey, ©TheImageGroup, November 2009
7%
20%
60%
13%
TIME SPENT ON SOCIAL MEDIA
None A few hours a month2-5 hours a week At least an hour a dayI never log off!
CHESPRA Survey, ©TheImageGroup, November 2009
SOCIAL MEDIA
CONCERNS
EXPERIENCE: THAT MOST BRUTAL OF
TEACHERS.
—C.S. LEWIS
BUT YOU LEARN, MY GOD DO YOU LEARN.
Conversation Prism, Solis 2008
Niche NetworksCrowd-sourcing
Wikis BloggingPodcasting
Video Social NetworkingMusic PicturesLifestreams
EventsSocial Bookmarks
http://twittown.com/
SUCCESS5 WORST EXCUSES
I don’t have anything to say.
I can’t say anything meaningful in 140 characters.
I don’t have time.
I’m not interested in hearing about what people are eating for breakfast.
It’s a waste of time.
THE SOCIAL REVOLUTION
THE BOTTOM LINE
It is not a fad.
(and it is not new either.)
ADDRESSED TO: MISS ROBERTS, THE GARDENS, EXETER HALL, PRESTON, LANCS
“I HAVE RETURNED HERE SAFE, WILL WRITE YOU TOMORROW.
TED WALKED WITH ME TO FLINT THIS MORNING, HE IS STAYING HOME
ANOTHER WEEK.
I SUPPOSE YOU GOT P.C. THIS MORN.”—WILL
http://www.mmu.ac.uk/news/news-items/news-detail.php?id=1119
173
WHY CARE?
People are already talking about you.
Are you listening?
THE AVERAGE AGE OF A TWITTER USER
31Pew Internet & American Life Project, December 2008
FACEBOOK’S FASTEST GROWING POPULATION.
50+Pew Internet & American Life Project, December 2008
AGE RANGE OF THOSE “MOST INFLUENCED” BY SOCIAL MEDIA.
26-35New Media, New Influencers and Implications for Public Relations; © 2008 Society for New Communications Research
INCOME RANGE OF THOSE “MOST INFLUENCED” BY SOCIAL MEDIA.
50-90 kNew Media, New Influencers and Implications for Public Relations; © 2008 Society for New Communications Research
ADULTS WITH ‘SOME COLLEGE’ EDUCATION.
Pew Internet & American Life Project, December 2008
41%
AGES OF THOSE MOST LIKELY TO READ AND WRITE BLOGS
Pew Internet & American Life Project, Generations Online January, 2008
12-32
TEENS WHO TALK VIA SOCIAL NETWORKS WITH FRIENDS
Pew Internet & American Life Project, Teens and Technology, January, 2007
47%
GenBuy, 2009
GEN Y WILL CONTINUE TO TURN TRADITIONAL SALES AND MARKETING
UPSIDE DOWN.
TOOLS
TWITTER RSSNING FACEBOOK FLICKR
BAYLOR SCHOOLChattanooga, TN
BAYLOR SCHOOL• 1,247 fans• 40% females
ages 35-44• 10-20 minutes/day
mStoner Blog, October 28, 2009
—BARBARA KENNEDYASSOCIATE VP FOR EXTERNAL AFFAIRS
“I’M A 25-YEAR PR VETERAN AND I KNEW I HAD TO ADJUST TO THESE
CHANGES MYSELF.
AND I KNOW OUR AUDIENCES EXPECT US TO COMMUNICATE THIS WAY.”
mStoner Blog, October 28, 2009
Medical School
Wanted to create community of first year students before the fall semester.
THE PROBLEM
Created Facebook groups for new students.
THE SOLUTION
100% participation
THE RESULTS
BEAVER COUNTRY DAY SCHOOLBrookline, MA
—JAN DEVEREUXBCDS DIRECTOR OF COMMUNICATIONS
“THE [SOCIAL MEDIA] PURPOSE IS TWO-FOLD:
TO PROMOTE CONNECTIONS WITH AND AMONG MEMBERS OF THE COMMUNITY (HOPEFULLY RESULTING IN INCREASE FINANCIAL SUPPORT AND SCHOOLS SPIRIT) AND TO ENHANCE OUR BRAND IMAGE.”
mStoner Blog, October 28, 2009
• 283 followers
• Posts✓ Events✓ Interesting general
education info✓ Student work
@BCDSCHOOL
The Boston Globe, 5 November 2009http://www.boston.com/ae/books/blog/2009/11/school_lures_au.html
—MATT CLOBRIDGE, BCDS COMMUNICATIONS AND TWITTER/FACEBOOK MANAGER
“PEOPLE HAVE BEEN RESPECTFUL AND HAVEN’T [MADE SNIDE WALL POSTS OR NEGATIVE
BLOG COMMENTS]”
mStoner Blog, October 28, 2009
NORTH VANCOUVER SCHOOL DISTRICT
North Vancouver, BC
@NVSD44• 174 followers
• Using lists to show approved NVSD people on Twitter
UNIVERSITY OF MINNESOTACarlson MBA program
Needed to make direct contact with potential students
THE PROBLEM
Twitter account @carlsonMBA to answer questions and engage with potential students in real-time.
THE SOLUTION
Increase in Applications
THE RESULTS
NING
SUNYNew Paltz campus
Created private online community: Cafe New Paltz.
THE SOLUTION
Increased “highest selectivity” deposits from 30% to 37%
THE RESULTS
Wanted to increase the academic quality of incoming class.
THE PROBLEM
NORTHFIELD MOUNT HERMONMount Hermon, MA
• 674,470 views• 2,500 views daily• Posts✓ Events✓ Athletics✓ Student work✓ Classroom/campus
Etc...
NMHPHOTOS
www.flickr.com/photos/nmhphotos/
—HEATHER SULLIVANDIRECTOR OF COMMUNICATIONS AND MARKETING
“I CAN’T IMAGE US BEING ABLE TO PULL THIS OFF IF WE HADN’T STARTED WITH A DYNAMIC TEAM OF PEOPLE WHO WERE (AND STILL ARE) ALREADY INTERESTED IN SOCIAL MEDIA.
INVEST IN THINKING AND TEAMWORK UP FRONT ABOUT WHAT YOU ARE GOING TO DO.”
mStoner Blog, October 28, 2009
POUDRE SCHOOL DISTRICT
• 302 photos• Student work
LANSING SCHOOL DISTRICT
• 2,653 photos• Categories: ✓ Class✓ Activities✓ Athletics
EVERGREEN SCHOOL DISTRICTSan Jose, CA
• 306 views• Started: Feb 09• Videos✓ Student work✓ Events✓ Principal profiles
YOUTUBE CHANNEL
Oil City, PA
YOUTUBE CHANNEL• 7,975 views• Videos✓ Homecoming✓ Student filmmakers✓ Band/theatre
Etc...
VIMEO
FRESNO UNIFIED SCHOOL DISTRICT
• 3 videos • July, 2009• Videos✓ Events✓ Press conferences
http://vimeo.com/channels/ten
TIMBERLANE REGIONAL SCHOOL DISTRICT
• July, 2009• 41 videos• Videos✓ Meetings✓ Mentoring highlights
http://vimeo.com/channels/53923
BLOGGING
WORCESTER ACADEMYWorcester, MA
WORCHESTER ACADEMY• Writing class blog• 2,000 visits/month• Engagement✓ Students ✓ Staff✓ Parents✓ Alumni
mStoner Blog, October 28, 2009
—ANTONIO VIVA, ASSOCIATE HEAD OF SCHOOL AT WORCESTER ACADEMY
“I’VE HAD PARENTS SAY THEY ARE AMAZED THAT
THEIR STUDENT IS SO FUNNY AND ARTICULATE”
mStoner Blog, October 28, 2009
West Ottawa Public Schools
GROUP BRAINSTORM
WOPS has perception issues resulting from inconsistent messaging among schools within district.
THE PROBLEM
Create a strong academic impression among new parents by promoting the new IB program.
THE SOLUTION
GROUP BRAINSTORM
• Using your assigned social media tool, create a campaign for WOPS
• 8 minutes to brainstorm
• Choose a spokesperson
GROUP BRAINSTORM
BREAK
AGENDA
1. Marketing and branding2. Understanding your audience3. Social media for marketing and branding4. Creating a social media strategy
SOCIAL MEDIA STEPS
1. LISTEN TO WHAT PEOPLE ARE SAYING
2. LEARN ABOUT YOUR AUDIENCE
3. DEFINE OBJECTIVES
4. CREATE A PLAN
5. ENGAGE IN CONVERSATIONS
6. REPEAT
© 2009 TheImageGroup
SOCIAL NETWORKING STRATEGY
SOCIAL NETWORKING CONTENT, TOOLS & AUTHORS
ADMISSIONS ON-THE-ROAD
CAREERS/INTERNSHIPS TIPS
STUDENT LIFE
ADMISSIONS/FIN AID
ATHLETICS
NEWS
“OVERHEARD”
ALUMNI HAPPENINGS
EVENTS AT WMU
AUTHORDESCRIPTIONTOPIC GOAL
THE 7 COLLEGES
Topics Authors Goals Tools
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA TEAM
Producer Writer Designer Acquirer
CREATE RULES
• Guidelines
• Standards
• Parent permission
GUIDELINES
• How to post
• How to respond
• Course use of social networking
• Behavior (personal and professional)
• Privacy and public information
• Review and privileges
SAMPLE GUIDELINES
http://www.intel.com/sites/sitewide/en_US/social-media.htm
http://brandresources.depaul.edu/vendor_guidelines/g_socialmedia.aspx
http://www.gvsu.edu/socialmediaguidelines.htm
http://socialmediaguidelines.pbworks.com/
http://mashable.com/2009/06/02/social-media-policy-musts/
ENGAGE
Writing for the WebCreating Conversation Tips
Thoughts on Control
WRITE FOR THE WEB
SOCIAL IS A CONVERSATION
2-Way
INSTEAD OF ASKING WHAT ARE WE TRYING TO COMMUNICATE?
WHICH IMPLIES A ONE-WAY CONVERSATION...
ASK HOW CAN WE FACILITATE?
—DAVID ARMANO
BELIEVE A ‘PERSON LIKE THEMSELVES”
60%Edelman, 2009: Social Pulpit - Barack Obamas Social Media Toolkit
CREATE CONVERSATION
• Be transparent
• Be accurate
• Be respectful
• Be coordinated
• Be thoughtful
• Be of value
• Link, link, link...
BEFORE YOU WRITE
• Is this post helpful?
• Does it get my audience involved?
• Does it encourage a response?
• Does this post help to humanize my district?
• Is this post worth passing on?
“How to Engage Social Media Moms”, 2009Edelman, 2009: Social Pulpit - Barack Obamas Social Media Toolkit
CONTROL VS.
INFLUENCEVS.
PARTICIPATE
LESS RISK
MORE RISK
CONTROL VS.
INFLUENCEVS.
PARTICIPATE
TRADITIONALMEDIA
SOCIAL MEDIA
CITY OF ZEELANDZeeland, MI
FEEL THE ZEEL
FEEL THE ZEEL IS STUPID
A COMPARISON
• 705 fans
• 18 “fan” comments over the last 18 days
• 149 members
• 14 total comments since 4/10/08
—INTEL
“INTEL STRIVES FOR A BALANCED ONLINE DIALOGUE.
WHEN WE DO MODERATE CONTENT, WE MODERATE USING THREE GUIDING
PRINCIPLES: THE GOOD, THE BAD, BUT NOT THE UGLY.”
— INTEL
“...IF THE CONTENT IS POSITIVE OR NEGATIVE AND IN CONTEXT TO THE CONVERSATION, THEN WE APPROVE
THE CONTENT, REGARDLESS OF WHETHER IT'S FAVORABLE OR
UNFAVORABLE TO INTEL.
HOWEVER IF THE CONTENT IS UGLY, OFFENSIVE, DENIGRATING AND COMPLETELY OUT OF CONTEXT,
THEN WE REJECT THE CONTENT.”
http://www.intel.com/sites/sitewide/en_US/social-media.htm
—HEATHER SULLIVANDIRECTOR OF COMMUNICATIONS AND MARKETING
“WE HAVEN’T HAD ANY PROBLEMS WITH INAPPROPRIATE MESSAGING,
WHICH WAS THE BIG CONCERN MOST PEOPLE HAD WHEN
SOCIAL MEDIA FIRST EMERGED....
mStoner Blog, October 28, 2009
—HEATHER SULLIVANDIRECTOR OF COMMUNICATIONS AND MARKETING
“...IF YOU HAVE COURAGE AND YOU’RE BEING YOURSELF,
YOU SHOULD BE WILLING TO SHARE THE VOICE OF THE OPPOSITION...
NEGATIVE COMMENTS CAN FOSTER A DIALOGUE OR CREATE A LEVEL
OF ENGAGEMENT.”
mStoner Blog, October 28, 2009
SM STRATEGY
1. LISTEN TO WHAT PEOPLE ARE SAYING
2. LEARN ABOUT YOUR AUDIENCE
3. DEFINE OBJECTIVES
4. CREATE A PLAN
5. ENGAGE IN CONVERSATIONS
6. REPEAT
SNL: PENELOPE IN THERAPY
http://www.hulu.com/watch/52192/saturday-night-live-penelope---therapy
QUESTIONS?
THANK YOUTHE IMAGE GROUP / HOLLAND MI
@imagegroup / imagegroup.com 616.393.9588
SUCCESSRESOURCES
