Creating ContentWriting

Effective Speeches

Hi! I’m Peachy U. Speaks, president of Speech Designer’s Guild – a premiere organization in Public Speaking which focuses on creating content; the heart of a spoken message. I’m very much honored that Ms. Pam, Ms. Kharla and Ms. B contacted me to help you out in your Public Speaking lesson! Let’s get things started shall we? This will be so much F-U-N! Let’s get started!

YOU have five tasks to accomplish to creating effective speeches. What could they be? Let’s see who can unscramble these letters to reveal each task!

tnonateit

attention

stitener

INterest

mpsriesnoi

impression

ivntnoocci

conviction

cdirtoien

direction

Attention, interest, impression conviction and direction are the tasks you should accomplish. The speaker’s task to creating content depends on the type of audiences involved, which includes the following above

Pedestrian Audience Selected Audience

Organized Audience

Captive Audience

Concerted Audience

Pedestrian Audience This is the lowest degree of orientation.

What could be the speaker’s main task?

attention

interest

NOPE!YOU

GOT IT!

Attention, interest, impression conviction and direction are the tasks you should accomplish. The speaker’s task to creating content depends on the type of audiences involved, which includes the following above:

Pedestrian Audience Selected Audience

Organized Audience

Captive Audience

Concerted Audience

They are partially oriented and is found in classrooms and social organizations. Here,

what could be the speaker’s main task?

interestconvicti

onNOPE!

YOU GOT IT!

Captive Audience

Attention, interest, impression conviction and direction are the tasks you should accomplish. The speaker’s task to creating content depends on the type of audiences involved, which includes the following above:

Pedestrian Audience Selected Audience

Organized Audience

Captive Audience

Concerted Audience

This audience has assembled for a defined purpose such as convention participants, student-gov’t

seminars. What is the speaker’s task here?

impression

attention

NOPE!YOU

GOT IT!

Selected Audience

Attention, interest, impression conviction and direction are the tasks you should accomplish. The speaker’s task to creating content depends on the type of audiences involved, which includes the following above:

Pedestrian Audience Selected Audience

Organized Audience

Captive Audience

Concerted Audience

With this type of audience, there is an active purpose, and they share on

common interest. What is to be done in this audience?convinci

ngdirectin

gNOPE!NOPE!

Concerted Audience

Attention, interest, impression conviction and direction are the tasks you should accomplish. The speaker’s task to creating content depends on the type of audiences involved, which includes the following above:

Pedestrian Audience Selected Audience

Organized Audience

Captive Audience

Concerted Audience

The orientation between the speaker and the audience is the most structured in this type. There

is a division of labor and authority, supported with a common interest and purpose. The task left to be

done here is -DIRECTION

conviction

NOPE!YOU

GOT IT!

Organized Audience

Now let us identify the types of audience the speaker will be talking to in these situations and tell me what task the speaker should accomplish. Ready?

Pedestrian Audience 

Selected Audience

Organized Audience

Captive Audience

Concerted Audience

Prexy giving a speech of nomination after being

nominated as the President of the Regional Student Leaders’

Association

NOPE!YOU

GOT IT!NOPE!NOPE!NOPE!NOPE!

Pedestrian Audience 

Selected Audience

Organized Audience

Captive Audience

Concerted Audience

A sales agent of Globe talking about the benefits of their postpaid plans in the mall

NOPE!YOU

GOT IT!NOPE!NOPE!NOPE!NOPE!

Pedestrian Audience 

Selected Audience

Organized Audience

Captive Audience

Concerted Audience

The battalion commander talking to soldiers

NOPE!YOU

GOT IT! NOPE!NOPE!NOPE!

Now you are ready to select your message topic!

I only have four major pointers for you to remember in selecting your speech topic – the 4Ks to speech selection:1. Keep it simple.2. Know your audience.3. Know the occasion.4. Know the message purpos

e.

There are three main purposes of a speech, let us get to know them:

informing

persuading

ritualizing

When doing an informative speech presentation, you can use four ways to achieve this purpose. The first is trying to clarify information.

A doctor explains to a group of overweight people during a

symposium how the body uses calories.

24th ABC + something flying in the sky + the Philippines

EXPLANATION

This one’s purpose is to narrate factual information.

An SSG representative going room to room telling when using phones in class is a

disadvantageThe Man who can’t be Moved + -tion

description

The intention here is to establish boundaries or limits concerning the amount of information.

Your history teacher lecturing about the Roman Empire

“I can’t hear you!” + ignition sans G

\definition

The focus here is how to use information, rather than on what it is.

A Canon sales agent talking to a publisher how his product can save 1 cartridge of ink

through actual printingFallen angels + used for serving food + -tion

DEMONSTRATION

There are three main purposes of a speech, let us get to know them:

informing

persuading

ritualizing

Some people think that persuasion is inducing others to change or as winning by some power or force. Others choose to view persuasion as creating satisfaction or reinforcing assurance in the mind of the listener. When you want to persuade, there are three basic assumptions at work:

Assumption 11The audience is already informed about the speech

subjectAssumption 2

The subject of the speech is a debatable issue.Assumption 3

There is a good chance that the audience may hold a different view, concerning the subject, from that of a speaker.

There are three main purposes of a speech, let us get to know them:

informing

persuading

ritualizing

When you ritualize, you will find that the occasion dictates what kind of speech should be used. Ritual speeches are often done to entertain audiences. They can either be any of the following:

1. After-dinner speech2. Goodwill speech3. Ceremonial speech4. Courtesy Speeches

a. Speech of Introductionb. Speech of Presentationc. Speech of Acceptanced. Speech of Welcomee. Speech of Response to

a Welcomef. Speech of Farewell

5. Dedication Speech6. Commemorative Speech7. Anniversary Address8. Eulogy9. Speech of Nomination

This part is as hard as preparing yourself to speak in a large group as this room – preparing the speech itself. You now get a pen and paper, and put all your thoughts and researches down into the right words. You are now ready to plan your speech message into an organized, outlined structure.

introduction

body

conclusion

introducing the speechThis part has three special purposes:

1.Gaining attention.2.Establishing rapport.3.Previewing signaling.

a.Briefingb.Introducing your subject and purpose

You don’t work introductions simply. You can incorporate numerous creative techniques in introducing your speech. What are these techniques? Let’s proceed!

1. Quotations

2. Storytelling /Narration

3. Rhetorical Question

4. Props / Visuals

5. Situational Approach

6. Audience –

Participation Technique

creative speech techniques

“Only as high as I reach can I grow, only as far as I seek can I go, only as deep as I

look can I see, only as much as I dream can I

be.”- Karen Ravn

I was walking down life’s highway a long time ago. One day, I saw a sign which reads, HEAVEN’S GROCERY STORE. As I got a little closer, the door opened wide. And when I came to myself, I was standing inside. I saw a host of angels; they were standing everywhere. One handed me a basket and said, “my child, shop with care.” Everything a person needed was in that grocery store. If you couldn’t carry all the goods you like, you could come back the next day. First I got some patience; love. Farther down was Understanding. You need that everywhere you go. I got a box or two of wisdom and a bag or two of faith. I got some strength and But then my basket was getting full, but I remembered, I needed some grace. Then I started towards the counter to pay my grocery bill. As I went out the aisle, I saw a prayer and I just had to put it in. Peace and joy were plentiful. They were on the last shelf. Songs and praises were hanging near so I just helped myself. Then I said to the angel, “How much do I owe you?” The angel smiled and said, “Just take them wherever you go”. Then I said to the angel, “How much do I really owe you?  The angel smiled again and said, “God paid your bill a long time ago.”

What makes you special?

A rose, a book, a picture, a money bill

developing the body of the speechYour objective in this

part is to structure your message so the ideas follow a sequence.

Organizational structures can help you sequence your ideas in an easy, logical and coherent manner. I’ll give you an overview of them as we proceed!

organizational structures

Priority – ClassificationChronological – HistoricalProblem – Solution  Logical – PhenomenonSpatial – DimensionalTopical – Innovative

This classification is arranged from the most important – least important or

vice versa.

It follows a time sequence, based on

a piece of information that happened first, second, so on.

You view your subject as the problem, and

consider a possible solution the problem

This takes each main idea of the speech

as the cause and you go on demonstrating

the effects.

This pattern is effective for

speeches to inform through explaining and demonstrating.

It is commonly known as part of the

whole.

This is a customized, open pattern. You design you own based on your

chosen approach to the topic.

concluding the speechThere are valuable purposes of conclusion in a speech, such as:• Second chances.• Review• Pulling it all up!• Thank you.

You can end your speech using the same creative speech techniques I showed you a while ago. Remember that they have to be appropriate.

Divide your conclusion into two parts:

Part 1 – brief summary of the main ideas you presented in the body of speech.

Part 2 – Audience impact: the final moment of spoken words make the greatest impact on us once presentation is over so a good conclusion is extremely important.

It’s time to write your own speech. Yes, I know – a spark ignites inside that superb head of yours. Ideas come rushing in, and it overwhelms you that you don’t know where and how to start. I’m here to help you sort things out! Let’s start with the basics to get you going:

start

Writing your Speech:

The First Steps

1. What is your desired speech topic?2. What made you choose this topic?3. What is your message purpose?4. How do you plan to start your speech? (Write an ideal introduction that suits your chosen topic, 3-5 sentences will do. You can always add/improve it later.)

Creative Technique used: ________________________________________5. Now we’re getting the ball rolling! What organizational structure are you planning to use in presenting your ideas in the body of your speech? State them here:

Ideal Organizational Structure: _______________________________________________Why are you planning to use this structure? How will it help strengthen your topic?