Use your imagination. Imagine specific action.

Imagine benefitsImagine beneficiaries

BUT I AM STILLYOUNG!

...

Creative Thinking: the combination of some old problems and old solutions to produce a new idea

Ready?

I will give you seven ideas.

You put these ideas together.

Then you add something new that can be a benefit to many people.

IDEA 1

1

PROBLEM: THE OZONE LAYER IS THINNER

MAN’S LIFESTYLE MADE A HOLE THE WORLD’S SECURITY BLANKET: THE OZONE LAYER

THE ICE IS MELTING

THE SUN IS NOW BURNING THE EARTH

IDEA 2

2

PROBLEM: SUN RAYS CAN CAUSE SKIN CANCER

BURNING OUR SKIN

BAD FOR THE SKIN, BAD FOR THE HEALTH

SKIN CANCER IS EXPENSIVE ...

... AND UGLY

... AND PAINFUL.

IDEA 3

3

UMBRELLAS CAN PROTECT FROM SUN RAYS

IDEA 4

4

CULTURAL PERCEPTIONS LIMIT THE USE OF UMBRELLAS

UMBRELLAS ARE FOR WOMENPERCEPTION

UMBRELLAS ARE FOR OLD MENPERCEPTION

UMBRELLAS ARE FOR HOMOSEXUALSPERCEPTION

UMBRELLAS ARE FOR RAINPERCEPTION

IDEA 5

5

CHANGE THE PERCEPTIONS

CHANGE THE

IMAGE, CHANGE THE

PERCEPTION.

MAKE IT PRACTICAL

MAKE IT FUN

MAKE IT A WEAPON

MAKE IT MULTIPURPOSE

MAKE IT HIGH-TECH

MAKE IT A STATUS SYMBOL

CHANGE THE

IMAGE, CHANGE THE

PERCEPTION.

IDEA 6

6

INCREASE ITS USES ON SUNNY DAYS

SOLAR PANELS PRODUCE ELECTRICITY FROM THE SUN

FABRIC SOLAR CELLS ARE FLEXIBLE

SOLAR FABRIC CAN COLLECT ENERGY

SIGNAL BOOSTER BATTERY CHARGER

UMBRELLA

BLUETOOTH UMBRELLA

IDEA 7

7

TARGET: DECREASE SUN-CAUSED SKIN CANCER

MEN WILL USE UMBRELLASON SUNSHINE DAYS

SKIN CANCER CAUSED BY THE SUN WILL LESSEN

X

specific Action Benefits benefiCiaries

1. thinner ozone = skin cancer2. umbrellas = protection from sun3. men don’t use it in sunshine 4. change perception about it5. fabric solar panels are flexible

COMBINE…

…. AND CONTRIBUTE

Here’s a clearly stated idea

I will create a poster in 12 languages to promote umbrella use all day so that people all over the world are protected from skin cancer caused by carcinogenic rays from the sun due to the thinner ozone layer. The poster will promote related environmental greening strategies such as planting trees.

actionbeneficiariesresults benefits

specific

Not original: Data about solar skin cancer. Original: There are no posters about this topic in my country.

1. In what way is this a green idea?2. How does it relate to my major course?3. Can I complete the poster, slides, and

the paper in three weeks?4. Will this use little or zero money?5. Can this be done by less than 3 persons?6. How does this benefit my home country

or community?7. What strong, real need does it answer?8. What’s original about it? What’s not

original?9. Can I support this with valid

information?

The posters will use recycled paper and promote tree planting.

Yes, but I must work fast.

Yes, the poster will need only paper.Yes, I can do this alone.If my countrymen don’t get skin cancer, they will save much in terms of downtime and medical expenses.

The health and well-being of my countrymen are very important

Yes, there is much information about skin cancer caused by the sun due to the thinner ozone layer.

IT: Use of posters to increase information accessBusiness: The posters can be profitable if designed for a target market; the posters can promote sponsors and increase their market exposure.

This is how to support a project idea

These is your guide to proposing your idea in a way that it can be accepted.

STUDY GUIDE

• Did your brain come up with something you might propose as a project?

• If not, go to the next set.