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June 2013
Confidential Copyright 2013 Particle Advertising
Introducing Campus TagsCreate Self Guided Campus Tours, Remote Virtual
Tours and Fuel Your Social Media Strategy – All Through One Program
Present Your Campus More Effectively
Confidential Copyright 2013est. 2006
Many colleges and universities need to do a better job presenting their physical presences. Most do a good job creating guided tours that help prospective students and their families become more familiar with the physical layout of the school, and points of interest. But what about prospective students that come onto campus and explore facilities on their own? What about the thousands of prospective students that go to your web site to see your “virtual tour” and walk away feeling underwhelmed because all they see is an animated map showing the campus layout?
Address 4 Mission Critical Needs With Campus Tags
1. Create high impact self-guided tours that let prospective students explore your campus independently, while still getting them the information they need to know, and you want them to see.
2. Present the beauty of your campus, points of interest, key faculty and academic offerings online in the next generation of virtual tours for prospective students that don’t come for a visit.
3. Fuel your social media strategy with video content to bring your campus to life.
4. Deliver this content via an Android and Apple app to build a true mobile engagement strategy.
Confidential Copyright 2013est. 2006
Here’s How it Works We come on campus to film all the major points of interest
you want to present to prospective students, or we can use video content your internal marketing team creates.
We create professional video segments, usually 2-5 minutes in length with voice over narratives and graphic interstitials
‒ We can also create video segments featuring key faculty and academic programs tied to the schools and programs your institution offers
We then produce way point signs that are fixtured across campus with scan-able QC codes that trigger individual video segments when scanned with a tablet or smart phone built for Android or IOS devices. Ear buds or Bluetooth headphones are recommended so audio can be clearly heard when exploring the campus
Campus explorers can download the app that delivers this content at the Apple and Android app stores. The apps (and your web site) can offer this content via a true virtual tour for those wanting to explore without physically coming on campus
Confidential Copyright 2013est. 2006
Campus Tag Engagement Services A personalized, branded app to deliver this content can be
licensed for use and made available for free downloads (download fees may be incurred and would be the responsibility of the university). Additional modules such as an embedded admissions application, campus directory, athletics schedules, and others can be added to the base app if desired.
Engage us to create the video content from scratch, or provide us raw footage so our content creation team can produce engaging videos in a professional, standardized format that’s in sync with the presentation of your brand.
Select from our array of waypoint signage options to present QC codes that will compliment the beauty of your campus and trigger the video segments when scanned.
Engage our social media management team to enhance your social strategy by merchandising the newly created video segments outside of the app environment.
est. 2006Confidential Copyright 2013