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Michael Braungart's presentation from CBS Responsibility Day 2009
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Cradle to CradleSM: Business Strategy for the 21st Century
Copenhagen Business SchoolProf. Dr. Michael BraungartCopenhagen, September 1st, 2009
Denmark
Samsø & Anholt, C2C-Islands EU-project around water, energy and materials
Danish IndustryIndustry Cluster investigating C2C
Center for SamfundansvarDeveloping CSR tools for small and mediumcompanies that includes C2C
Engineering companies COWI & Rambøll promoting C2C
LouisianaMuseum of modern art is doing an exhibitionon C2C architecture
CRADLE TO CRADLE IN DENMARK
GUILT MANAGEMENT?
Something Awkward?
CRADLE TO GRAVE DESIGN PARADIGM
Throw Away…
EMISSIONS
GREEN AND SUSTAINABLE CHEMISTRY?
OFF GASSING: CD-PLAYER
OFF GASSING: COMPUTER MOUSE
PVC – CRADLE TO GRAVE LIFE SPAN
Dioxin Off-gas
THE PRODUCTION OF 1t OF COPPER CAUSES 600t OF WASTE
COPPER: FAR MORE RARE THAN OIL
RESERVES LEFT• for about 50 years• 28% of copper extracted by
humanity until now considered definitively lost
RE-CYCLING/ RE-USE• Only 25% of copper recycled
20 years after production• Decreasing tendency
URBAN MINING: HIGH COPPER CONTENT IN URBAN GROUNDS
PRECIOUS SLAG FROM WASTE INCINERATION
• Incineration slag contains 13,000 tonnes/a of copper (average Germany)• It is worth of $ 45 million per year (Price rate 2009)
„TOTAL BEAUTY“
Just to be correct…Just to be correct…
CRADLE TO GRAVE DESIGN PARADIGM
ARE WE TOO MANY?
“No goal is more crucial to healing the global environment than stabilizing human population.”
Al Gore
ARE WE TOO MANY?
THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
Eco-Efficiency Rearranging the deck chairs on the Titanic
The world will not evolve pass its current state of crisis by using the same thinking that created the situation.
- Albert Einstein
CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.
ECO-EFFICIENCY
ECO-EFFECTIVENESS
CRADLE TO CRADLE : THE GOAL IS QUALITY
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
CRADLE TO CRADLE DESIGN PARADIGM
• WASTE EQUALS FOOD
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
ECO-EFFECTIVENESS
WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME
Biological Metabolism
Technical Metabolism
BiologicalNutrient
CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT
FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS
MULCH AND COMPOSTRESOURCE GROWTH
Technical Nutrient
STEELCASE: TECHNICAL NUTRIENT
32 seconds
TRIUMPH: TECHNICAL NUTRIENT
SALE AND USE
PRODUCTION
POLYMERIZATIONFIBER PRODUCTION
UP-CYCLE
A PROPOSAL FOR COPPER AND OTHER RARE METALS
Exploration
Mining
Concentration
Cu-production
Manufacturing
Use
used products
Dismantling
Sorting
MOVING BEYOND TODAY‘S RECYCLING
CRADLE TO CRADLE and PHILLIPS
Adam J oseph Lewis Center for Environmental Studies I Oberlin College, OH
HOUSES LIKE TREES
CITIES LIKE FORESTS
BUILDINGS LIKE TREES
WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS
FORD ROUGE CENTER
ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
AN EXAMPLE OF A CRADLE TO CRADLESM Platform
BENEFICIAL ECOLOGICAL FOOTPRINT
International Congress and Exhibition for Innovation and Intelligent Design
Join Us for the next Nutec, November 2010FRANKFURT, GERMANY
www.nutec.de // +49 69 75 –59 99
NUTEC - Gateway to Industrial Change
CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael [email protected]
