CouponMob Case Presentation

Oluwatosin Timothy Adeniran

IMC 471

Company Overview

CouponMob is an online company.

It offers deals to anyone interested in saving through the use of

coupons.

The company is based in Chicago and owned by Flypaper

Media Holdings, LLC.

CouponMob links consumers with trusted local and national

merchants to help them save money and earn rewards on

everyday purchase they make

The competitors

The competitors are:

Groupon

LivingSocial

Thekrazycoupondeals.com

Woot

Yipit

CouponMob target audience

She is a married mum, with kids She is between the age of 25-50 She is educated and lives a busy life She loves to shop and save on deal through coupon clipping Her household income is between $45-$75k She often spend her spare time on Facebook viewing friends and

family pictures She also reads magazines and clips coupons

Objectives

To increase the flow of traffic to CouponMob website To further raise the “offline” visibility of CouponMob To generate trial for new subscribers within Chicago land To re-launch CouponMob to the demographic target group of

married women-age 25-50

Strategy

CouponMob will launch an online contest and send out personalized email messages that address individual to take part and win in a contest.

CouponMob will create an online event that promotes social cause to attract the attention of the media world.

CouponMob will also do a referral program through which anyone who refer a friend will get a $10.00 referral gift card-printable on CouponMob website.

There will be a re-launch of CouponMob on social media websites like twitter, Facebook, and YouTube

1.Tactical approach

CouponMob will launch an online contest call “Back to school”. “The back to School” contest will be held by July, August and September.

1.Tactical approach cont.

Prior to the contest, personalized email messages that will address individual to take part and win huge prizes and savings towards their school purchases will be sent out.

CouponMob will leverage partnership with ten (10) selected Chicago public schools to announce the “Back to School” contest

1.Tactical approach cont.

Media kit will be sent out to create awareness concerning the “Back to School” promotion.

There will be an educational talk show on Flavor HD through partnership with WGN Radio 720- Listeners will have opportunity to call in and contribute.

1.Tactical approach cont.

Flavor HD is food radio, host by Hannah and Dane on WGN Radio 720. The duo have a charity program “Blessings in a pack”. Blessings In A Backpack was founded to help kids at the grass-roots level throughout the school year.

1.Tactical approach cont.

During the telephone calls, access code will be sent via text messages to the participants provided numbers. The code will be used on CouponMob website to enter an online contest.

2. Tactical approach cont.

Getting free press is one of the best ways to maximize exposure and minimize cost in the offline world and to receive press: CouponMob will generate a news story by announcing a unique sales and promoting social cause of significant importance in the society.

This we hope to achieve by partnering with Pearson Foundation. The Pearson Foundation has a charity body call “We give books” We Give Books, is a new digital initiative that enables anyone with access to the Internet to put books in the hands of children who don't have them, simply by reading online.

2 Tactical approach cont.

There will be a blog on We Give Books on CouponMob websites, www.wegivbooks.org and each time a visitor to the CouponMob web page click on the We Give Books blog, a digital book will be sent to a child in need of a book.

Recommendation

CouponMob will continue to place promotional advertisement on social

media pages to create awareness about daily deals on its website and

engages fans with exciting events. Through interesting engagement

CouponMob will generate more fans on its social media pages that will lead

to patronage of CouponMob.

CouponMob Apps for smartphones will be created. The Apps cab be

downloaded for free and it will be an opportunity for coupon clippers to

download coupon deals on-the-go.

We also recommend CouponMob advertisement to be frequently placed in

the news papers and magazines.