Abdul Ruhulla, IFF 2-2

Corporation Culture of

International search-engine

companies

Financial University under the Government of the Russian Federation

Search-engine industryMarket Share

• Yandex: 61.9% in Russia, Google - 28.3%• Baidu: the most popular searchengine in China • Naver: South Korea's homegrown search portal - 70%. • Yahoo! Japan and Yahoo! Taiwan: the most popular in

Japan and Taiwan, respectively.

Before:• Created in 1998 in their garage• No more than a simple PhD project• 3 employees in 1998• Nicknamed as “BackRub”, but then “Google” (misspelled the word “googol” 10100)• First funding: $100,000• Real internationalization 2 years after• Wanted to sell it for $1 mln. because it

distracted from education• Excite (search-engine company) refused this

offer

Now:• N°1 search engine in the world with about 70% of the

market• Large range of services: 150 (from email, to

advertisement, to blogs...)• Number of employees: 64,115 (2015)• 5000 employees which are millionaires because of their

stock options • Number 1 of online advertisement• Advertisement represents 97% of Google turnover• The biggest computer network in the world with more

than one million of computers• 70 Offices in over 40 countries• Revenue: US$74.98 billion (2015)• Market capitalization: US$516 billion (2015)

Googlers solve complex problems everyday in the name of our core mission to organize the world’s information and make it universally accessible to our users. But what makes working at Google truly unique is the workplace culture that encourages innovation and a healthy disregard for the impossible.

• It’s really the people that make Google the kind of company it is. We hire people who are smart and determined, and we favor ability over experience. Although Googlers share common goals and visions for the company, we hail from all walks of life and speak dozens of languages, reflecting the global audience that we serve.

• We strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. In our weekly all-hands (“TGIF”) meetings Googlers ask questions directly to Larry, Sergey and other execs about any number of company issues. Our offices and cafes are designed to encourage interactions between Googlers within and across teams, and to spark conversation about work as well as play.

Google

Life at the Googolplex is pretty sweet. Here's just a small list of the amenities you can find there: • Several café stations where employees can

gather to eat free food and have conversations

• Snack rooms stocked with goodies ranging from candy to healthy foods like carrots and yogurt

• Exercise rooms • Game rooms with video games, football,

pool tables and ping-pong. • A baby grand piano for those who enjoy

tickling the ivories

How stuff works at

Benefits of• In addition to these amenities, Google employees receive a

comprehensive benefits package that includes:• medical and dental coverage• tuition reimbursement, • a child care centre, • adoption assistance services, • an on-site doctor, • financial planning classes • and lots of opportunities to gather with co-workers at special corporate

events.Google's philosophy also places importance on non-profit work, and so Google will match up to $3,000 of any employee's contributions to non-profit organizations.

• Human resources, or People Operations, is a science at Google; • They’re always testing to find ways to optimize their people, both in terms of

happiness and performance;• In fact, almost everything Google does is based off data;• So it should come as no surprise that Google uses all sorts of data to gauge;

employees and improve their productivity;• A lot of people working here are from “Ivy League” universities;• Average salary of a trainee is about US$6000;• Geniuses from all over the world work in Google;• They got the freedom of actions in their field of work;• The main idea is to hold workers in office for a long time, because most of their

work can be done from everywhere (cloud technologies);• In order to hold them in office, Google creates wonderful atmosphere to make their

workers happy.

Human resources at

As shown by this decompression (stress) capsule that is impermeable to sound and light . . .

Moving around: A slide allows quick access from different floors. There are also poles available, they are similar to the ones used in fire stations .

Employees can eat all they want from a vast choice of food and drink and all for FREE.

Work Station: Each employee has at least two large screens . There are 4-6 'Zooglers' per office .

INNOVATION: Large boards are available just about everywhere because 'ideas don't always come when seated in the office' says one of Google’s managers.

LEISURE: Pool tables, video games etc. are available in many areas.

Communication: On each floor, there are private cabin areas where employees can attend to personal affairs.

Technical Support: Problem with your computer? No problem. Bring it to this area where drinks are available while it is being fixed.

Health: Professional masseurs (eusses) available.

REST: This room provides massage chairs that you control, while you view relaxing aquariums

Ambiance: There are many books in this library, even some about programming.

In Russia • Though no two Google offices are the

same, visitors to any office can expect to find a few common features: murals and decorations expressing local personality;

• In Moscow this atmosphere of fairy tale: image of Baba Yaga, a fabulous stone at the fork and decorative toadstools

In Israel

• 2nd search engine in the world with about 13.3% of the market

• Created by Microsoft• Microsoft launched MSN Search in the third quarter

of 1998• Launched as Bing: June 1, 2009; • Provides a variety of search services, including

web, video, image and map search products.• Bing is available in many languages and has been

localized for many countries.• Even if the language of the search and of the

results are the same, Bing delivers substantially different results for different parts of the world.

• Microsoft may be a behemoth with a workforce reaching thousands but the team at Bing is doing its best to promote a culture of innovation in the manner of the startups

• As one of the youngest departments at Microsoft, Bing was the result of Microsoft's purchase of Powerset in a $100 million deal.

• The team at Bing is trying to come up with a search engine that would rival that of Google but since it's an underdog at the moment, it is ramping up its new product development efforts and putting up innovation programs.

“Fast paced, challenging, and a whole lot of fun—that is how our employees describe the work culture at MS. Whether at your workstation, in a virtual meeting with another part of the world, or taking a coffee break with friends, you will always find yourself collaborating, sharing new ideas and working on high impact products and technologies that impact billions of people around the world. Working on products that have worldwide impact, you would be encouraged to take on big Challenges all the time. Whether you are working on the next version of Windows, developer tools, Office or the next generation mobile platform, it is hard to underestimate the work we accomplish.”

Microsoft

Culture inFive steps to a strong company culture:• Step 1: Understand• Step 2: Take action• Step 3: Involve• Step 4: Collaborate• Step 5: Demand accountability

“As long as you have a business, you have a company culture”

Bill Gates

• Founded: January 1994;• Founders: Jerry Yang, David Filo;• Nicknamed: Jerry and David's guide to the

World Wide Web. But then as Yahoo! ("Yet Another Hierarchically Organized Oracle“);

• In 2000, Yahoo began using Google for search; • Employees: 12,500;• Revenue: US$4.96 billion (2015);• Market capitalization: US$22.24 billion;• It is considered as a search-engine for

businessmen (Yahoo Finance, Yahoo News, Yahoo Messenger);

• Microsoft wanted to acquire Yahoo for US$44.6 billion. They rejected this deal.

CEO: Marissa Mayer

• Yahoo has a culture problems.• Marissa Mayer is trying to fix it;• Part of the problem is that the company

has not made any real attempt to get a handle on their culture for some time;

• They have been seen as a dying giant ever since Google overtook them in search;

• And that feeling has permeated even the workforce that remains at Yahoo;

• Marissa Mayer decided to end the work at home program at Yahoo. What this means is that employees have to start coming to work again. And she’s taking heat for this decision why? Because people don’t get culture.

Culture in• I’m Marissa Mayer and I want to change

the culture at Yahoo, I want people at my company to WANT to come to work. 

• I want people excited to be there, in the office, working with a team that’s trying to execute a large scale turnaround the likes of which the Tech world has not seen before.

• It hard to say yet whether Marissa Mayer will be successful in her quest, but she’s pulling the right levers. And all the pundits (men experts) that are trying to do her job for her should take a minute to think about what they are saying before they do.

• 1st search-engine in Russia, 4th search engine it the world (Comscore.com); 21st website in the world by means of unique users;

• Founded: 1997• Nicknamed: Yandex ("Yet Another

iNDEXer“)• Founders: Arkady Volozh, Ilya

Segalovich• Revenue: 50,9 billion rub. (2014)• Employees: 5,603 (2015)• Has very similar history with Google

• Yandex — the leading internet company in Russia, operating the most popular search engine and the most visited website;

• Provides more than 30 services;• Acquired 24 companies (Kinopoisk.ru,

Ros.taksi, Auto.ru, 2Gis, PayCash)

Culture in • Culture at Yandex is informal in nature;• No dress code (t-shirts with Ya logo);• Employees feel a sense of belonging towards the organization;• Freedom of opinion leads to creativity and better decision

making thus leading to higher efficiency at group and individual level;

• No determination of clear authority in terms of decision making;

• Opportunities for employees to challenge decisions and discuss them further;

• This is an effective practice for Yandex but in long run where circumstances are rapidly changing leaders have to take quick decisions. As such a clear authority is very essential.

• Members are free to challenge their colleagues, questions decisions that are made and employees live in chaos.

• The result of this culture is innovation, creativity and brilliance. There is an inclusive atmosphere where each member contributes to the team and the organization as a whole

Culture in • Yandex has office locations all over Russia as well as in Ukraine, Belarus,

Turkey, Germany and Switzerland. Some of them conduct the full range of our activities, while others specialise, like sales offices, for instance, which we open across the globe to be closer to our advertisers in many different regions. In cities where top-class programming talent can be found, we open development offices. Yandex’s head office is in Moscow.

• Each Yandex office has its own identity, but at the same time they all share the ambience. They’re all designed to be comfortable and pleasant places both to work and to just spend time. Our team can take some time out to play a guitar, shoot some pool or read in the library with a hot cuppa. And to keep everybody’s batteries charged, tea, coffee and sweet snacks are always available, free of charge, in unlimited quantities.

Yandex

Now stop dreaming and face reality

Thank you for attention