Corporate Responsibility & Sustainability: So Far…and What’s Next?

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Today’s Presenters

ChrisDeriExecutiveVicePresident,DirectorofGlobalCSR/SustainabilityPractice,Edelman

BillyShoreFounderandExecutiveDirector,ShareOurStrength®

RickWhiteVicePresident,CorporateCommunications,WisconsinEnergyCorp.

RobertHeathProfessorEmeritus,UniversityofHouston

• CSR today

• Terms and definitions

• Business value delivered

• Trust in institutions

• Business under more and new pressure

• Transparency and employees

• What have we learned

• New world of engagement and advocacy

• Key leanings for educators

• Where do we go now?

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Today’s Topics

CSR •   Understanding Expectations •   Two Way Communication •   Transparency

SUSTAINABILITY •   Resource Constraints •   Strategic Lens •   Operational Excellence

Terms & Definitions

CSR •   Trust •   Intelligence •   Social License

SUSTAINABILITY •   Technical Innovation •   Efficiencies •  Competitiveness

Business Value Delivered

Corporate Responsibility

Global Responsibility

Sustainable Value

Sustainable Development

Soul

Sustainability

Corporate Social Responsibility: Making a Difference

Citizenship

Corporate Responsibility and

Sustainability

T R A N S P A R E N C Y

C O M M I T M E N T G L O B A L I Z A T I O N

E C O - L A B E L S

S U S T A I N A B I L I T Y

C O M M U N I T Y O U T R E A C H

Trust in Institutions (2001-2010) USA

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

100%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Non-governmental organizations (NGOs)

Government in general

Media in general

Business in general

Business is Held Accountable for Our Greatest Challenges

Boundaries for Fixing Our Problems Never More Fluid

Businesses share equal responsibility with government on health care, energy, climate and credit crisis.

66% of global opinion leaders agree that business, government and third-parties need to partner to solve global issues

Today: Business Under More – and New – Pressure

Social or environmental reporting 41%

Fair treatment of employees

Media coverage of responsible business practices

Ensuring that products meet accepted environmental/social standards

Communication of both positive and negative performance

CEO commitment to responsible business practices

Philanthropic donations or activities

Partnerships with NGOs or non-profits

58%

54%

45%

23%

21%

19%

15%

Transparency & Employees: Most Watched

What Has Been Learned?

Traditional Influencing Model

Public Engagement Cloud

Insight Innovation Collaboration

Public Engagement Cloud

T A C T I C A L O F F E N S E

B R A N D C O M M I T M E N T

B U S I N E S S S T R A T E G Y

D E F E N S E & R E S P O N S E

A D V O C A C Y & P U B L I C

E N G A G E M E N T

Engagement & Advocacy

YOUR NAME HERE

Influence and be influenced

Become an advocacy organization

Balance operational excellence and stakeholder expectations 1

2

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Engage & Advocate

• Nice neighbor

• Good (generous) neighbor

• Responsible (reflective) neighbor

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Key Messages for Educators

Corporate Responsibility & Sustainability: So Far…and What’s Next?

• Submit your questions via the Q/A function on Live Meeting

• If you want further clarity, ask your questions over the teleconference line

• The audio portion of this webcast and slides will be posted to the Plank Center Web site at: plankcenter.ua.edu

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Questions?

Chris Deri Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman chris.deri@edelman.com

Billy Shore Founder and Executive Director, Share Our Strength® E-mail questions to Sarah Sandsted ssandsted@strength.org

Robert Heath Professor Emeritus, University of Houston rheath@uh.edu

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Follow-up with Today’s Panelists

Thank You!