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@COJEMROZIJEBOZI
USINGPROPERL
Ya pen
100% FREE,101% INSPIRING.
COPYWRITING.THE WORD
WRITINGTEXTS
PEOPLE WANTTO READ.
COPY.THE WORD
IS THE TEXT
ITSELF.
WHAT PEOPLE
THINK?
I CAN’TWRITE.
BULLSHIT.
LISTEN TOADVICE.
ADD YOURPERSONALITY.
TWEET MEABOUT YOURSELVES!
WHAT IS ITYOU WANT TO SAY?
WHICHDETAILS?
TWEET!
“I’M A COPYWRITER AND
I CAN WRITE.”
DO YOU LIKE WHAT YOU HAVE WRITTEN?
TALK TO ME.
ONE PERSON ONLY.
IMAGINE YOU’RE WRITING TO A
FRIEND.
WHAT WOULD YOU SAY TO A FRIEND?
TWEET!
“REMEMBER, I KNOW HOW TO HOLD A
PEN.”
EMOTIONAL READER.UNDERSTAND THE
AND WANTS.ADDRESS NEEDS
TURN FEATURES INTO BENEFITS.
MCDONALD’S HAS DRIVE-UP WINDOWS.
YOU CAN GET A TASTY, HOT BREAKFAST FAST,
ON THE WAY TO WORK - WITHOUT GETTING OUT
OF YOUR CAR.
TWEET!
“I’M HERE TO TEACH YOU
HOW TO WRITE STORIES
THAT AMAZE THE WHOLE PLATFORM.”
GO FORCLARITY.
THE READER DOESN’T KNOWWHAT YOU
KNOW.
CURSE OF KNOWLEDGE.
TWEET!
“I’M HERE TO TEACH YOU
HOW TO WRITE STORIES
THAT AMAZE THE WHOLE PLATFORM.”
“I’M HERE TO TEACH YOU
HOW TO WRITE STORIES
THAT ARE READ.”
HIT THE VERBS
HARD.
DON’T FOCUS ON ADJECTIVES
TOO MUCH.
“FRUITFUL COOPERATION”
TWEET!
“I CROSSED THE MOUNTAINS TO TEACH
YOU HOW TO WRITE STORIES THAT ARE
READ.”
WRITE WITH RHYTHM.
PUNCHY STACCATO PHRASES.
KEEPIT
SHORT.
TWEET!
“I CROSSED THE MOUNTAINS TO TEACH.
TEACH HOW TO WRITE STORIES.
STORIES THAT ARE READ.”
WHAT DO YOU
THINK?
GENERALTIPS
and helpful
TELL STORIES.
CURRENT ULTIMATEGOAL IS TO SHOCK.
LOOK AROUND
STORIES ARE BETTER.
THE ART OFINTERNAL
CLIFFHANGERS.
YOU, MY FRIENDS,
WANT TO SEDUCE YOUR READERS.
THE ART OF...
HEADLINES MATTER.
HOW TO SURVIVE A PLATFORM?
HOW DO YOU WRITEGOOD HEADLINES?
WHY SHOULD YOU JOIN US?
ESN CRYMEA WILL ORGANIZE BLACK SEA BATTLE.
I HATE GOINGTO PLATFORMS.
I START WITH A HEADLINE.
BUT THEN I GO BACKAND CHANGE THEM.
ELEMENTS OF A COPY
WHAT?TO WHOM?BENEFITS?
WHY?WHO?
WHERE?HOW MUCH?
CALL TO ACTION.
COPY
SKETCHING.
ANYONEWRITE
can
