Coordinating

Operations to

Enhance Innovation

in the Global

Corporation

Mgt 5012 – 21st Century Leadership

Dr. Elizabeth Marschke

____________________________

Michael Horwitz

Eduardo Sama

Jennifer Williams

Koudal, P., & Coleman, G.C. (2005)

The Need to Innovate

February 20, 2010 Group 9 Executive Summary 2

Invest in infrastructure

Coordinate innovation & development

Higher profit margins

Innovation Gaps

• Lack of Insight

• Uncomfortable with ability to

implement

• Do not communicate across product

lifecycle

• Lack of systems and processes

February 20, 2010 Group 9 Executive Summary 3

Becoming Complexity Masters

Generating Ideas

Exploit Innovation

Build Capabilities

February 20, 2010 Group 9 Executive Summary 4

The Profit Cycle

Customer Service

Product Transition

Product Development

Supply Chain

Marketing & Sales

February 20, 2010 Group 9 Executive Summary 5

Conclusion

• Without innovation companies fail

• “Innovation machines” have:

–Higher profits

–Stronger growth

–More value

February 20, 2010 Group 9 Executive Summary 6