1. CVSBusinessStudiesControlledAssessmentControlledAssessment Guide1

2. CVSBusinessStudiesControlledAssessmentIndexIndexOverviewAO1ResearchWhatshouldIresearch?YourBusinessQuestionnairesInterviewsTextbooksAO2PresentationCreatingaReportAddHeadersandFootersUseappropriatefonts/sizesReferencesourcesinfootnotes/endnotes#A03/4AnalysisandevaluationGlossary 2 3. CVSBusinessStudiesControlledAssessment OverviewYouwillbeassessedonfourassessmentobjectives(markedoutof40)AO1Research(12marks)AO2Presentation(8marks)AO3Analysis(12marks)AO4Evaluation(8marks)Thecontrolledassessmentisworth25%ofyourfinalmarks.Youmaycompleteupto6hoursofresearch.Theresearchmaybecompletedoutsideofschool(whenspeakingtoabusinessyouwillNEEDtodothisoutsideofschool).Youmustcompletearesearchlogtoshowthetimeyouhavespentresearchingthetask.Youmustplaceallofyourresearchmaterialsinyourresearchfolderwhichwillbekeptbyyourteacher.Youhaveamaximumof3hourstocompleteyourwriteupYoumustcompleteyourwriteupwithintheclassroomundercontrolledassessmentconditions.Youwillbegivenyourresearchfoldersatthebeginningofthecontrolledassessmentsession. Accesstotheinternetwillbeblockedduringthissession. Youwillnotbeallowedtousetextbooks Youmustworkindividually3 4. CVSBusinessStudiesControlledAssessmentAO1ResearchYourresearchshouldbecarriedoutusingalocalbusinesswhichyouhaveidentifiedandyourteacherhasapproved.Thisshouldbeasmallbusinesswhichyouareabletoeasilyaccess.Researchmightinclude Visits/interviewswithabusinessownerwhorunsabusiness Bookresearch internetresearchAllofyourresearchshouldbecollectedandputintoyourresearchfolder,thiswouldincludeanynotesyouthinkyouwillneedanddatayouhavecollatedfromallofyoursources.Youshouldnotethesourceofeachpieceofresearch,primaryandsecondary.IfyouhaveusedaquestionnaireyoumaycollatethedataandproducechartstoputinyourfolderbutyouMUSTNOTanalysethemattheresearchstage.Youmaykeepamemorystickinyourresearchfolderwithdocuments,spreadsheets&graphs.Yourfoldershouldcontainaresearchlogwhichnotesthetimesyouhavespentonvariousresearchtasks.4 5. CVSBusinessStudiesControlledAssessmentWhatshouldIresearch?Onceyouhaveidentifiedabusinesstoinvestigateandyourteacherhasagreedthisyoucanstartyourresearch.Thefollowingpagesgiveyousomeresearchideas.Belowisasampleresearchlog,yourteacherwillgiveyouonetocompletewhichshouldbekeptinyourresearchfolder. 5 6. CVSBusinessStudiesControlledAssessmentYourBusinessWhicheverquestionyouchoosetoansweryouwillneedalittlebackgroundinformationaboutthebusiness,thiscanbegatheredfrombothprimaryandsecondaryresearch.Yoursecondaryresearchmightincludelookingatthebusinesseswebpresencesuchas Website Competitorswebsite SearchenginerankingThiswouldgiveyougeneralinformationaboutwhattheydo,wheretheyare,howtheyadvertise,whotheircompetitorsare.Youcouldmakeamarketmapiftheyhavealotofcompetitors.Yourprimaryresearchmightincludeinterviews,questionnaires,observations.Youcouldaimtheseatanystakeholders. 6 7. CVSBusinessStudiesControlledAssessmentQuestionnairesWhenyouarecreatingaquestionnaireyoushouldconsiderthefollowingrules 1. Beclearaboutwhatyouwantyourquestionnairetoachieve 2. Putyournameatthetop 3. Giveitameaningfultitle 4. Giveclearinstructions 5. Askthecorrectpeopletofillitin 6. Keepitshort 7. Askclearquestions 8. Closedquestionsareclearerandeasiertoanswer 9. Keepquestionssimple 10.Keepquestionsunbiased 11.Thinkabouthowyoucananalysetheanswers 12.Useimages&colourstomakeitattractiveYoumighttryandcreateaquestionnaireusingGoogleForms(partofyourGoogleDrivedocumentssuite).Itmakesitveryeasytocreateagoodlookingquestionnaireandputstheresultsstraightintoaspreadsheetforanalysis....7 8. CVSBusinessStudiesControlledAssessmentInterviewsInterviewsshouldalwaysbeplanned.StartbydecidingWHOyouwanttointerview,rememberitcouldbeanystakeholderfromthebusinessownertothecustomers,oreventhelocalcommunity.Onceyouknowwhoyouareinterviewingyoushouldthinkaboutwhatyouaretryingtofindout.Doyouneedmoregeneralinformationaboutthebusinessorhaveyoufoundthatinyoursecondaryresearch?Youshouldfocusontheissuessurroundingthequestionyouhavedecidedtoanswer.Writeoutallofyourquestionsinadvanceandtakeagoodlookatthem.Doyourquestionsaskthethingsyouneedtoknow?Dosomeofthemaskthesamethings?Acoupleofexamplesarebelow.Bepreparedtowriteoutyouranswers.Orperhapsyoucouldrecordyourinterviewandtype/writethenotesafterwards.(yourphonecouldprobablyrecordtheinterviewbutyouMUSTaskthepermissionofthepersonyouinterviewifyouwanttorecord).Example1asksveryfewquestionswhichonlycoveradvertisingandinterviewingExample2askskeyquestionsabouttherecruitmentprocess,leadingtobetterqualityanswers. 8 9. CVSBusinessStudiesControlledAssessmentTextbooksYouwillneedtorefertotheUnit1textbooksforbackgroundinformationregardingthequestionyoudecidetoanswer.Whenyoumakenotesdirectlyfromthetextbookwritedowntheauthorsname,booknameandpagenumberyougottheinformationfrom.Rememberifyouwanttogettopmarksyouwilllaterincludesomeofyourresearchedinformationinyourwriteupandproperlyreferenceit. 9 10. CVSBusinessStudiesControlledAssessmentAO2PresentationCreatingaReportForyourwriteupyouwillbecreatingareportinWord.RememberAO2ispresentationandyouwillbemarkedforpresentationsosomesimplewordprocessingskillswillhelpyougainthosemarks.AddHeadersandFooters Insertheadersandfooters Putyournameandcandidatenumberintheheader Putpagenumbersinthefooter(useautomaticones!)Youcanevenadddividinglinesliketheonesonthisdocument.Useappropriatefonts/sizesAsize18/20ptforheadersandsize12ptfortextwillbeTimesorArialBlackReferencesourcesinfootnotes/endnotes1 Insertafootnoteandthelittlenumbercomesup Thefootnotegoesatthebottomofthepage,anendnotegoesattheendofthedocument1 Thisisafootnote10 11. CVSBusinessStudiesControlledAssessment A03/4AnalysisandevaluationThiswilltakeplaceincontrolledconditions,youwillhaveaccesstoacomputerbutnottheinternetoranyofyourdocuments.YouwillonlyhaveaccesstothematerialsinYOURresearchfolder.Youwillhave3hourstocompleteandhandinyourwork.Thiswriteupisyouranalysisandevaluationofthedatayouhavegatheredinyourresearch.Youwillbeansweringthequestionwhichyouhavecompletedyourresearchon.Youshouldspendtimeplanninghowyouaregoingtotacklethequestion.ThewriteupshouldNOTexplainhowyoudidyourresearchordescribeyourresearchmethods.Thewriteupwilluseevidencefromyourresearchfolderandthismightincludechartsanddiagramswhicharealreadycreated.Researchmaterialcanbedirectlyincludedorreferencedinanappendix. 11 12. CVSBusinessStudiesControlledAssessmentGlossaryPrimaryresearch ResearchwhichYOUundertake, questionnaires,interviewsetcSecondaryresearch Researchwhichyoulookup,already gatheredbysomeoneelseSource Whereyourresearchcamefrom (internetsourcesshouldbethe ACTUALwebsiteswhichcontainthe information,NOTGoogle)QuestionnaireAseriesofquestionsdesignedtohelp youfindoutinformationInterviewAdiscussionwithsomeoneStakeholderAnyonewhohasaninterestinthe businessFootnote AnoteatthefootofthepageEndnoteAnoteattheendofadocumentReferenceWhereyouexplainyoursource 12