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The font on contents pages is usually much smaller than it would be on the front cover due to more information about the articles being necessary so the use of a smaller font allows for more information to be given while also taking little space.
On a contents page a smaller image of the front cover is sometimes used as a more subtle way of promoting the main centrepiece of the magazine.
The main cover lines usually have a description of it so that the reader can clearly see what is happening within the image.