House Style The house style of this magazine is depicted by the order that the columns are organised. The fact that some of the columns are at the same size and some are larger than others shows that this magazine isn’t the perfect magazine as it would be loud and fun as it is unorganised. The colour scheme is: black white and red. The use of red creates an alerting and attention as it is a colour that symbolised alert and it also juxtaposes with the boring and plain black and white colours. The mast head of the content page is in serif with all capital letters and at a large ,bold size which creates most attention to suggest that it is the content page(due to the fact that is doesn’t simply stated that it is the content page.) However, only the The Gutenberg Design Principle The Gutenberg Design Principle is used on the content of this content magazine. The primary optical area contains the mast head which simply states “inside this week”. This suggests that this is the content page of the magazine. The terminal area of the principle contains a column that tries to create attention Images The images used on the content page contain 7 different images. The main image of the content page contains the content page and is larger than the other images. This indicates that there is a special article as it has more attention than the other articles. The image contains 3 men dressed in black and blends into the back ground which enhances the colour scheme of black and white. 2 of the men are in a serious pose while the Target Audience The target audience of this magazine NME would young adults to middle age adults (18-27) .I can tell this because the layout of the content page is generally for a broad audience .As there isn’t any restricting layout that aims for a certain target audience suggests that this magazine is for the male and female. However, the target audiences age is Design Balance The design of the content page of this magazine is unbalanced as some of the columns are larger than the other columns. This is because some columns are created larger to attract more attention such as the column in the terminal optical area which requires Rebecca Chow
1. House Style The house style of this magazine is depicted by
the order that the columns are organised. The fact that some of the
columns are at the same size and some are larger than others shows
that this magazine isnt the perfect magazine as it would be loud
and fun as it is unorganised. The colour scheme is: black white and
red. The use of red creates an alerting and attention as it is a
colour that symbolised alert and it also juxtaposes with the boring
and plain black and white colours. The mast head of the content
page is in serif with all capital letters and at a large ,bold size
which creates most attention to suggest that it is the content
page(due to the fact that is doesnt simply stated that it is the
content page.) However, only the main attraction of the content
page is in serif, the majority of the font is all in san serif and
at a smaller font size. This could suggest that some of the article
is more important and needs more attention than others. The
Gutenberg Design Principle The Gutenberg Design Principle is used
on the content of this content magazine. The primary optical area
contains the mast head which simply states inside this week. This
suggests that this is the content page of the magazine. The
terminal area of the principle contains a column that tries to
create attention as it is normally unseen by the audience. The
column has a different style to the content as it is in a red box
which juxtaposes the other colour design of the content (black,
white and partly red). Images The images used on the content page
contain 7 different images. The main image of the content page
contains the content page and is larger than the other images. This
indicates that there is a special article as it has more attention
than the other articles. The image contains 3 men dressed in black
and blends into the back ground which enhances the colour scheme of
black and white. 2 of the men are in a serious pose while the
middle man is laughing and pointing at the audience. This suggests
a sense of mockery or foolery which makes the image look lighter
hearted. However, this is heavily juxtaposed by the colour scheme
of black which is a: mournful, scary and grim colour. Target
Audience The target audience of thismagazine
NMEwouldyoungadultstomiddle age adults(18-27) .I can tell
thisbecause the layoutof the contentpage isgenerallyforabroad
audience .Asthere isntanyrestrictinglayoutthataimsfora certain
targetaudience suggeststhatthismagazine isforthe male
andfemale.However,the targetaudiencesage isrestrictedas the
improperlayoutandthe musicbanddisplayedisntforolderadultsasthe
majorityof adultspreferdifferentstyle of musiccomparedtothe
musicthat youngadultsmay enjoy. DesignBalance The designof the
contentpage of thismagazine is unbalancedassome of the columnsare
largerthan the othercolumns. Thisisbecause some columns are
createdlargerto attract more attentionsuch asthe columninthe
terminal optical areawhichrequires attentiontomake not waste space
of the magazine contentpage. Rebecca Chow
2. House style The housed style depicts that the magazine is
more organised and modern. This is conveyed by the restricting
colours of :red ,white and black which suggests that the music is
modern and for an older audience as it is tidy and structured. The
overall font of the content page is serif font which juxtaposes
with the colour scheme of being modern. However, serif font
suggests that it is older which can influence the audience age to
be more mature and older in age. The Masthead dominates the
attention of the content page as it in in large red and bold
writing. Red is associated with alert and attention which contrast
the black and white image and the black text which in more smaller
than the masthead. Images The main image of the content page is the
most dominant in proportion wise as it covers more than half of the
A4 page. However, due to the fact that the image is in black and
white, the attention is not at the image but at the masthead of the
content page. The man in the image uses formal mode of address
which suggest that the audiences eyes are drawn towards the man in
the image. The Gutenberg Design Principle The Gutenberg design
principles is enhanced at the main attention (the primary optical
area) is the mast head. The masthead is in red which highlights the
attention given to the primary optical area. As the reading gravity
applied, the attention is the attracted to the large image of the
content page which is the second thing that the audience sees. The
image is most dominated of the content page which means that there
is much attention needed for this. The weak fallow area is where
the attention of the audience is lost which most of the magazine
tries to give more attention to. This is applied to this content
page as the weak fallow area is in a red box like the red masthead.
This makes the audience use some attention towards that area as it
is the most alerting colour used and also the most amount of colour
used as the colour scheme of the content page is limited into 3
main colours. Design Balance There is an uneven design balance as
the majority of the content page is dominated by a large image of a
man. However, the columns are neatly organised on the side of the
content page which suggest that the genre of the music magazine is
generally modern and for an older age (20 -25).However the content
page does have balance as there in limited colours in the
photograph but there is alerting colours like red which gives
attention towards the columns. Target audience The target audience
of thismagazine isgenerallyforanolderaudience.Thisisdepictedbythe
lackof colourusedwhichdoesntattractyouthsasyouthsare more attracted
to brightcolours.I thinkthatthe audience isof anolderage as the
columnsandthe designbalance
isorganisedandcontrolledwhichsuggestthatthe audience ismore mature
as an olderaudience wouldnotlikeamessy outlook.The genre of the
musicwouldbe dance ortechnoas it
isdepictedwithlesscolourandlessfacial expressiononthe image.
3. In conclusion, the content page is for the audience to
locate different page that interests them but also it give the
audience an insight to the whole magazine in terms of its genre and
features. In terms of differences, the two magazines have the
opposite layout of each other as they both target different
audience and features different genres. However, there are
similarities between the two content pages, for example both of the
two content pages uses attraction to the areas that are of less
attention to attract attention to the audience