BINGE WRITING TECHNIQUE

for taking a break from the content marketing hamster wheel

BEFORE YOU BEGIN:

PLAN YOUR OUTCOMESome ideas for what to write:

‣A month’s worth of blog posts

‣A group of landing pages

‣An autoresponder sequence

ASK YOURSELF:

What writing projectwould help my business

the most right now?

DAY 1:

READY, SET, OUTLINE‣Grab provisions and reference materials

‣Eliminate all interruptions

‣Move a little, then plant yourself in your chair

‣Create an outline for each piece you’re going to write

PRO TIP:

Get to it. You can do it.

Mindmapping software, sticky notes or index cards will

help you create outlines quickly.

DAY 2:

WRITE‣Take each outline and fill in the missing pieces

‣Make sure any marketing materials end with a clear call to action

‣Add headlines and subheads

Don’t stop until you’re done.

REMEMBER:

Do not edit. Do not polish. Just write.

DAY 3:

EDIT‣Go back and look at your writing with fresh eyes

‣Check spelling and grammar, remove extra words, polish your sentences

‣Keep a consistent structure across all pieces

Does it? If not, make adjustments.

KEEP IN MIND:

Your writing voice should sound the same throughout.

DAY 4:

DESIGN YOUR WORK‣Create your work in its final form: sales page;

emails; blog posts, etc.

‣Add images, and format for readability

‣Schedule your work to go out into the world

Take one last look. Then …

THE FINISHING TOUCH:

Double check your work.

… take a break. Unless you’re really smart.

Really smart content creators use this time to promote their content. Some ideas are …

‣Create complementary materials on other platforms (like this SlideShare) and add them to your blog posts

‣Create a social media ad campaign for your autoresponder series

‣Email influencers and ask them to link to your content

Ready to try binge writing?

Click to learn more at Copyblogger.com