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• Founded in 2009• Industry Leading Content Provider• Service SEO Agencies & Enterprise Companies• Hand-picked & Experienced U.S. Writers• Dedicated Writing Teams• Account Managers• Custom Content Creation
Who are we?
Why is good content so important?
Statistics provided by: TMG Custom Media & Marketing Tech Blog
61%
7/10
90%
of consumers feel better about a company that delivers custom content
customers prefer to learn about a company via articles instead of ads
of consumers find custom content useful
GOODCONTENT
Create customer personas to:
• Pinpoint who the target buyer is• Find out what drives customer
behavior• Learn how customers think• Understand how and why they make
buying decisions• Learn when they buy
Use Good SEO
• No keyword stuffing• Use long tail keywords• Good title tags /H1,H2 etc.• Image alt text• Internal/external linking• Mobile/tablet display
"It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality for search results.“
– Matt Cutts
Source: Google Webmaster Help
Yes they do!
Answer Questions
• Think about “Conversational Search” terms when planning out content ideas
• Create content that answers specific user questions
Why is this so important?
Hummingbird
• Focusing on the “meaning” behind search terms
• Paying more attention to each word within a query
• Matching the “meaning” of a search with pages instead of just matching a few words
Hummingbird is:
DON’T - Over-generalize content subject matter
DO - Be specific and focused with subject matter
Bad Example: An article on “The history of roofing.”
Good Example: An article on “The differences between three-taband architectural shingles.”
Examples
Making content “stick” is as easy as:
Understanding Your Audience
Using Good SEO
Answering Questions
How can help?
• Extensive specialized content experience• Easily handle high volumes• Dedicated writing teams produce
consistent quality• One point of contact via our managed
services• Built to instantly become the content
extension of your agency/company