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In the workplace, content-sharing is up in a big way. A 2013 survey by research firm Outsell, Inc., revealed that business professionals share published information at an average rate of 35 times per week. Yet more than ½ (56%) either don’t have a copyright policy, don’t know if they do, or don’t know what’s in it. At the convergence of frequent content usage and less-than-ideal copyright awareness there is risk. To help your organization strengthen your copyright compliance program, CCC engaged Outsell to delve deep into the state of copyright practices in business and to identify important trends…trends that may give you
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[2 Steps Every Business Should Take]
CONTENT COPYRIGHTat Work
Content use is up…
Business professionals share published information 34x per week.
WAY
WAY
WAY
UP
But many aren’t aware of copyright.
©©©
?Why focus on copyright compliance
More than 40% of content shared at work comes from outside sources.
Employees share more than written material.Nearly ½ share videos at work regularly.*
?Who’s sharingCONTENT at WORK
79% of middle managers report sharing information at least weekly with their teammates.
What about the C-Suite?90% of executives report sharing published content weekly with their immediate team or teammates.
92% of business professionalscare about protecting THEIRorganization’s intellectual property
but aren’t always thinkingabout respecting 3rd party IP.
More than ½ of surveyed business professionals either don’t have a copyright policy, don’t know if they do, or don’t know what’s in it.
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[2 Steps]Every Business Should Take to
BOOST COMPLIANCE PROMOTE COLLABORATION
Give your employees the 411 on copyright dos and don’ts.
1
Get the facts.
Check out the fun and informativevideos and other educational toolsat www.copyright.com/education.
Many organizations depend on a collective license that provides rights to share content from many different information sources. It’s an efficient way to strengthen your compliance strategy.
2Update your licensing strategy.
Content is so easy to find, get and share. So a few subscriptions may not be enough to adequately address your licensing needs.
How confident are you in YOUR copyright compliance program?
Request a FREEcompliance assessment:www.copyright.com/assessment
www.copyright.com/assessment+1.978.750.8400, option 3 or [email protected]
Source of most data: Copyright Clearance Center ‘2013 Information Consumption and Use Survey’ conducted by
research and advisory firm Outsell, Inc. © 2013 Outsell, Inc. http://www.outsellinc.com;
*Results of Copyright Clearance Center survey of Fortune 500 professionals about their use of video in the workplace.
