Consulting Demystified Pitch Book

CONSULTING DEMYSTIFIEDA guide to the world of consultancy

Niraj Satnalika

To Inspire, Motivate and Get you Thinking!

2

WHAT IS CONSULTING?

Niraj Satnalika Copyright 2014. All rights reserved.

• Consulting is engaging into the business of giving expert advice

to people working in a professional or technical field

• Consulting is a fast growing profession of the current world and

is thus attracting a lot of young talent into its circle

• As much as it is gaining popularity, it is highly competitive as

well

• Many young minds are ready to plunge into the world of

consultancy where high enthusiasm and a lot of practical

knowledge is required

What this book does is give those aspiring minds a clear

picture of what lies ahead and a way to tackle it

Niraj Satnalika Copyright 2014. All rights reserved. 3

WHAT THE STATISTICS SAY?

• Global consulting industry revenues (including HR, IT, strategy,

operations management and business advisory services) is estimated to

be $415 billion as of 2013

• In the year 2011-12, the consulting firms in India enjoyed substantial

growth in both employee count and revenue. A similar trend in

performance was observed for companies based out of United States

and European Union

• It is expected that the companies focusing primarily on reducing

business costs while enhancing operating ratios will rind a ripe

corporate market

• It is expected that the demand for consulting firms primarily focusing

on reducing employee costs will be in high demand

• Consulting firms in emerging nations and booming economies like parts

of Latin America and Asia are experiencing higher growth. Growth of

consulting firms in emerging economies is expected to be positive going

forwardSource: Plunkett Research Ltd


RELATION TO “CONSULTING DEMYSTIFIED”?

• As seen previously, consultancy is soaring to great heights and

more and more people are aiming for it

• Consulting for some is a easy path where as many consider it

no less than climbing a mountain

• Facts, fads and myths surround this alluring concept of

consultancy

• As the title of the book suggests, the world of consultancy will

be demystified by the book; the veil of mystery shall be lifted

and will tell what does it really take to become a successful

consultant. The book also discusses the entire problem solving

in detail with examples, caselets and cases.


KEY POINTS OF THE BOOK

• A crisp, concise book divided into neat and structured sections

for easy reading

• No beating around the bush

• Simple, lucid language which is completely easy to understand

• Equally simple illustrations for better understanding

• Packed with examples and thought-provoking problems for

readers to sharpen their practice.

• Helpful tips to crack the interview


SYNOPSIS OF THE BOOK

A vision, some meticulous planning, a decent amount of investment and

passion is required to make any project work. You have the resources,

you have the vision, you possess the passion to make it work. But is it a

complete picture?

Have you calculated the risks, the competitions, the profit margin, the

most viable way to get things up and running? Without a proper

analysis, it is difficult to deal with the problems that crop up when

starting a business.

Consultants are the knights in shining armour of the present to pull you

out of the mess. You have a plan and you want it to materialize? It’s a

consultant’s call to come to the rescue.

Consulting Demystified is the fairy godmother of consultancy to those

who are distressed and want a proper idea about the profession.

Covering all the bases, this book is just perfect to meet all your needs at

once. Crisp, concise and to the point, the book is made to suit the needs

of the youth of the present whose lives are as fast paced as the world

around them.


SYNOPSIS (CONTD…)

The text has been divided into 7 sections with each section covering a

certain aspect

of the book.

• Part 1 gives a preliminary outline of the profession, what is

consultancy, who is a consultant and a brief history tracing the origins

of the profession from ancient times.

• Part 2-5 covers the critical part of solving complex cases. To help

understand the approach, ample examples are provided

• Part 6 is where the demystification takes place. It talks about the facts

and myths which surround the world of consultancy and it also presents

the reader with a number of tips and questions which can be asked

during the interview.

• The final part wraps up the text with mathematical problems to solve,

cases, caselets and a solved example of a case to highlight the process

of problem solving.


WHO IS THE AUTHOR?

Niraj Satnalika, the author of the book is currently associated with

CRISIL Ltd. (A Standard and Poor’s Company)- India’s largest credit

rating agency as a Research Analyst

Niraj has had a number of experience in the past. Some of his noteworthy

achievements are elucidated as under:

• Niraj is an MBA in International Business (Finance) from IMT

Ghaziabad- one of the premier B-Schools of India and a B.Tech in

Electronics and Instrumentation from Heritage Institute of Technology

(West Bengal University of Technology), Kolkata

• He was selected Indian Delegate and Panelist at Harvard Project for

Asian and International Relations (HPAIR) conducted by Harvard

University in 2012

• He was selected as Indian Delegate for Young Economist Convention,

Philippines 2013


ABOUT THE AUTHOR (CONTD…)

• He has numerous research publications in International Journals in

topics like Indonesian Economy, India’s Infrastructure to

Nanotechnology and Graphical Password

• He is also associated with MarketExpress- India’s leading financial

portal as a contributing writer

• He has completed courses in Mathematical Thinking, Model Thinking

and Entrepreneurship courses from Stanford University and Michigan

University

• He has successfully completed an assignment with Economic Research

Cell of Confederation of Indian Industry, Kolkata

• Lastly, Niraj is also a philanthropist and dedicates his time for his non

profit venture under the capacity of Managing Director. The foundation

works for the promotion of education among the underprivileged

children.


SIMILAR BOOKS AND WHY IS THIS BOOK DIFFERENT

Current books available in the market are by foreign authors.

• Flawless Consulting: A Guide to Getting Your Expertise Used

• Author: Peter Block

• Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get

Multiple Job Offers in Consulting

• Author: Victor Cheng

Curiously, NO Indian Author has come up with such an idea. It will be a fresh

change from the usual stock.

The author being involved with various projects and having a decent amount of

experience makes the book an interesting read.

Most books on consultancy focus on one aspect like case interviews, but Consulting

Demystified gives the reader a broader spectrum to understand what the deal is

about.


AUTHOR’S PLAN TO GET HIS NAME OUT THERE

Author plan to hold the following:• Book signings• Contests• Chats (Through Hangout and Skype)• Online signings• Placement into individual bookstores as well

Being socially active, author also carries out regular promotion in social media (Facebook, Twitter) and professional network like LinkedIn.

A dedicated page for the book has been created where different activity including quiz contests, amazing facts, consulting job openings etc. is shared on a daily basis.


COVER PAGE


CONTACT DETAILS

Visit our website: http://book.bnsatnalikafoundation.org

You can send your feedback/suggestion/queries to the author to the

following email:

• [email protected]



We are present in social media and professional network too. Follow us

for exciting updates.

Consulting Demystified Book:

Facebook: http://www.facebook.com/consultingdemystified

Twitter: http://www.twitter.com/con_dym

Author:

Facebook: https://www.facebook.com/nirajsatnalika

LinkedIn: http://www.linkedin.com/in/nirajsatnalika

Twitter: https://twitter.com/The_nRJ

http://book.bnsatnalikafoundation.org/

http://www.twitter.com/con_dym


THANK YOU!

Education

Consulting Demystified Pitch Book